Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Mobile Marketing for Medical Professionals


Published on

Mobile Marketing for Medical Profession presentation created by and uploaded by

  • Be the first to comment

  • Be the first to like this

Mobile Marketing for Medical Professionals

  1. 1. FIRST SCREENIn 1929, we were introduced to the “First Screen” Still today, Television advertising is a tremendously effective way to market
  2. 2. Second Screen •In 1992 the world was introduced to the “browser”featuring 26 live web pages. •Second Screen was born. •This has been the fastest growing and in most cases,most cost effective form of marketing for businesses ...until now ...
  3. 3. Third Screen2008 saw the evolution of the “Third Screen”Immediately, 87% of American homes had at least one mobile web capable device in them including: oMobile phones, iPads, iPods, Nintendo DS, Mini Notebooks, etc
  4. 4. With a new screenbrings new ways to market
  5. 5. Always on, alwaysavailableMobile provides a means for brands to engage their consumers!Which not only builds brand equity but also refreshes their relationship with their customers.
  6. 6. Mobile Marketing Techniques •Mobile Search •Location Based Services •SMS Text Message •QR/2D BarcodesMarketing •3D/Augmented Reality •Mobile Applications •Mobile Video •Mobile Gaming •Mobile Web Sites •Bluetooth Proximity andWifi
  7. 7. Mobile Marketing is for your 20 percenters(the 20% of your customers that spend 80% of the money) Mobile is an OPT IN ONLY channel Subscriber based opt in database marketing Best practices provided by mobile marketing association
  8. 8. SMS is the workhorse ofmobile marketing
  9. 9. Text MessageMarketing Methods •URL/Link Delivery •Text to Vote •Application Download •Text to Win •Mobile Coupons •Text to Screen •Mobile Donation •Mobile Alerts •Mobile Business Cards •Reminders
  10. 10. QR CodesEvery business has the ability to use a QR Code in some fashion QR Codes can send customer to: •Mobile landing page •Video •Your social media sites •Map to your business •Exclusive coupons, discounts, or giveaways •Customer feedback form or email
  11. 11. Is your business mobile friendly? •Can your consumers connect with you anytime anywhere? •By 2013, more people will access the internet via a mobiledevice than through a PC (Forrester Research) •Today 1 in 7 Google searches originate from a mobiledevice oGoogle estimates 1 in 4 searches will originate from a mobile device in 2012 •43% of Americans own a smart phone o(82.5 million users)
  12. 12. Currently Less than 10% of web sites are mobile friendlyIf you have a Web site, you’re already in the mobile world — and the chancesare you’re making a terrible impression on your audience. Traditional web sites have WAY TOO MUCH content! Smart Phones have different browsers and screen sizesMobile users need quick answers and bite-sized content in easy-to-digest formats (e.g. video/audio vs. text)
  13. 13. First Develop a Mobile Strategy •What do your customers or potential customers need from you when mobile? •B2B Mobile differs from B2C Mobile because it is driven by efficiency rather than entertainment •You must strive to make their work related activities BETTER, FASTER & EASIER.
  14. 14. Decision timeOnce you have created a plan to take your web site mobile, you must decide: To create a simple mobile version of your site in HTML ORGet more advanced and create a mobile web app using advanced languages like HTML5 or JQuery
  15. 15. Either way, you MUST include browser detection and redirect as part of your mobile web strategy.That means that when a user visits your MAIN WEB SITE with a mobile device, they will automatically be redirected to a mobile friendly web experience.
  16. 16. Medical/Healthcare •Attract and retain a greater share of thoselooking for a medical clinic in local town •Prescription reminders •“Blast” text messages •Appointment scheduling/reminders
  17. 17. Mobile Medical Data •41% of patients would prefer to have more of their care delivered via amobile device •56 % say they like the idea of remote healthcare; and doctors cite fastertreatment decisions and cost reduction due to mobiles •31% of consumers are willing to incorporate an application into theirexisting mobile phones to be able to track and monitor their personal healthinformation •40% of consumers are willing to pay for a device and a monthlysubscription fee for a mobile phone application that would send text and e-mail reminders to take their medications, refill prescriptions, or to access theirmedical records and track their health •Fifty-seven percent of physicians said they would like to use remotedevices to monitor the patients outside of the hospital o(Pricewaterhouse Coopers)
  18. 18. Case Study •MetroWest Medical Center (Framingham, MA) patients with cell phones and less urgent health problems can now find out wait times thanks to the latest technology employed by the hospital network: text messaging •MetroWest Medical say they want to build personal relationships with customers, by embracing the conveniences of the electronic age and turning their solo acts into partnerships with patients •plans to offer a free application for patients to download to their smart phones, with the software program featuring not only emergency room wait times updated every five minutes, but also searches for doctors and registration for services like lab tests and radiology scans
  19. 19. Case Study •The service is meant for non-vital patients suffering from urgent complaints like broken bones, cuts, abdominal pain, serious headaches or dizziness - anything not requiring acute care •Patients send a message - "MED11," or "63311" - to the texting number 437411, which the hospital encourages them to save in their phones contact lists •Result: Patients with less severe cases can be treated more quickly and released sooner, avoiding a backup
  20. 20. More Data •Some 40% of pharmaceutical companies already usemobile to communicate with physicians, consumers, oremployees, while a further 30% will launch their first mobileexperiment this year •A full 100% of surveyed companies plan to target (or alreadytarget) healthcare professions with their mobile initiatives •72% of physicians are now using smartphones •80% are more likely to base a clinical decision oninformation accessed via Smartphone than on information froma journal
  21. 21. The future of marketing is here today! Is your business mobile ready?