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Cellit Mobile 1209


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An overview of mobile marketing and the capabilities offered within the Cellit Studio.

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Cellit Mobile 1209

  1. 1. Mobile Marketing<br />Opportunities<br />©Cellit Marketing<br />
  2. 2. ©Cellit Marketing<br />There Are More Text Messages <br />Than Mobile Calls Made<br />1.5 Billion Text Messages Sent In The US Every Day<br />Mobile reality<br />Compared To 293.8 Million Google Searches Per Day<br />TALK TO YOUR CUSTOMERS<br />THE WAY THEY TALK TO EACH OTHER!<br />
  3. 3. Who are they?<br />WAP Users by Age<br />SMS Users by Age<br />iPhone, Blackberry etc. driving mobile web use + development for older demos<br />Source: Limbo Mobile Advertising Report, q1 2008<br />
  4. 4. Consumer Reach<br /><ul><li>Average age for mobile media users is 36
  5. 5. 81% use mobile media more than once a week
  6. 6. 46% using it daily
  7. 7. 43% favored offers, viewing marketing formats with perceived value as the most appealing</li></ul>Source: Limbo Mobile Advertising Report, q4 2008<br />©Cellit Marketing<br />
  8. 8. SMS on the Rise<br />Mobile Marketing Association, Mobile Attitude & Usage Study 11/08<br />©Cellit Marketing<br />
  9. 9. Acceptance<br />Mobile Marketing Association, Mobile Attitude & Usage Study 11/08<br />©Cellit Marketing<br />
  10. 10. Ever Upward<br />©Cellit Marketing<br /><ul><li>Smart-phone models are projected to increase 25 percent this year, according to Gartner – San Jose Mercury News, June 12, 2009
  11. 11. Nearly 33% of those surveyed planned to buy a smartphone when they upgrade their current phone. – Information Week, Mar 3, 2009
  12. 12. Mobile advertising market is expected to grow to $5.7 billion by 2014. – Jupiter Research in Information Week, June 3, 2009
  13. 13. 22.3 million mobile subscribers use the mobile web daily…more than double from the prior year. – Mobile Marketer, July 17, 2009</li></li></ul><li>Who Is Cellit?<br />Started 2004<br />Based in Chicago, with offices in Phoenix and St. Louis<br />Over 800 clients – SMS, WAP & Apps<br />15,000,000 SMS messages sent<br />Executive team with extensive marketing backgrounds<br />True marketing company, not just vendor<br />©Cellit Marketing<br />
  14. 14. The Cellit Difference<br />Mobile as CRM<br />Build unique customer database<br />Send the right message to the right user at the right time<br />Mobile as Universal<br />Proprietary database of over 8,000 phone models<br />Best possible end-user experience<br />©Cellit Marketing<br />
  15. 15. Cellit Mantra – The 4 Cs<br />Cadence<br />It’s all about the timing<br />Content<br />Value of the message or offer<br />Commitment<br />Full mobile presence<br />Consultancy<br />Experience to help guide<br />©Cellit Marketing<br />
  16. 16. Cellit Approach<br />Multichannel capabilities<br />Crawl – Walk – Run<br />Engage<br />Examine<br />Strategize<br />Scalable solution<br />Multilayer responsibility<br />Custom development<br />Specialized toolset<br />©Cellit Marketing<br />
  17. 17. ©Cellit Marketing<br />Marquee Clients<br />Retail<br />Print<br />Broadcast<br />CPG<br />Hospitality <br />Live Events<br />
  18. 18. ©Cellit Marketing<br />Intelligent Platform<br />Best possible end-user experience<br />
  19. 19. Customer Response<br />Contests<br />Offer responses<br />Reservations & purchases<br />Information requests<br />©Cellit Marketing<br />
  20. 20. Push Marketing<br />Offers& information based on user data<br />Surveys based on audience activity<br />Trackable coupons with built-in redemption tools<br />©Cellit Marketing<br />
  21. 21. Proximity Solutions<br /><ul><li>Growing segment of mobile content
  22. 22. Live interactive hotspots
  23. 23. Immediate contact
  24. 24. Location aware</li></li></ul><li>Mobile Web<br />Content optimized for user experience<br />Available on wide variety of devices<br />Allows for deeper interaction<br />mCommerce opportunities<br />©Cellit Marketing<br />
  25. 25. Applications<br />Resident on the device<br />Rich content & user experience<br />Take advantage of features unique to device<br />iPhone, Android, Blackberry, Windows Mobile, J2ME<br />©Cellit Marketing<br />
  26. 26. Platform Examples<br />Create Messages<br />Send Messages<br />Track Offer Redemption<br />• Creating a message is as easy as sending an email<br />• Preview message on screen before sending<br />• Advanced, rules-based engine allows targeting via consumer behavior and collected data<br />• Schedule delivery for specific times<br />• Easy entry of redeemed offers<br />• Robust, easy report system shows popular coupons<br />©Cellit Marketing<br />
  27. 27. Platform Examples<br />Deliver Ringtones & Photos<br />Run Polls<br />Collect Data<br /><ul><li>Deliver ringtones, wallpapers and animations with the click of a mouse
  28. 28. Studio determines how to send content to specific subscribers automatically
  29. 29. View incoming poll results in presentation-quality, full screen animations
  30. 30. Launch new polls at any time
  31. 31. Run multipart surveys
  32. 32. Attach data collection results to subscriber record
  33. 33. Send messages based on data collected</li></ul>©Cellit Marketing<br />
  34. 34. Mobile Roadmap<br />©Cellit Marketing<br />
  35. 35. Differentiators<br />Crawl – Walk - Run<br />Mobile as CRM <br />World class platform<br />Multi-layer responsibility assignment<br />Open architecture for integration<br />Robust reporting<br />Consulting<br />©Cellit Marketing<br />
  36. 36. QUESTIONS?<br />Randy Atkisson<br />312-288-8329<br />©Cellit Marketing<br />