A talk from the Work Track at AWE USA 2017 - the largest conference for AR+VR in Santa Clara, California May 31- June 2, 2017.
Bjorn Schwerdtfeger (AR-Experts.de) & Stefan Werrlich (BMW AG): AR at BMW - Assessing People, Technology and Business
AR has an enormous potential, as we already now. At a car maker, we work on a real world scenario in the real world (not in the lab) and try it out in formative and summative test with a significant number of people - to develop a scalable, mature solution, which works with the people, the technology and the business case. Lately we made some great progress.
http://AugmentedWorldExpo.com
Bjorn Schwerdtfeger (AR-Experts.de) & Stefan Werrlich (BMW AG): AR at BMW - Assessing People, Technology and Business
1. TA-E-10 | 02.06.2017
AR AT THE ASSEMLBY LINE.
ASSESSING PEOPLE, TECHNOLOGY AND BUSINESS.
AR-Experts.de
2. WE BELIEVE IN THE INCREDIBLE POTENTIAL OF AR.
AR AT THE ASSEMBLY LINE: ASSESSING PEOPLE, TECHNOLOGY AND BUSINESS | TA-E-10 | 02.06.2017 Seite 2
WE BELIEVE IN THE INCREDIBLE POTENTIAL OF AUGMENTED RE
WE BELIVE IN THE INCREDIBLE POTENTIAL OF AUGMENTED REA
3. AUGMENTED REALITY – WHEN WILL WE FINALLY ARRIVE?
Seite 3AR AT THE ASSEMBLY LINE: ASSESSING PEOPLE, TECHNOLOGY AND BUSINESS | TA-E-10 | 02.06.2017
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4. THE DESIGN OF EVERYDAY THINGS.
Seite 4
Designing an object to be simple and clear takes at least twice as long as
the usual way.
It requires concentration at the outset on how a clear and simple system would
work, followed by the steps required to make it come out that way - steps
which are often much harder and more complex than the ordinary ones. It also
requires relentless pursuit of that simplicity even when obstacles appear,
which would seem to stand in the way of that simplicity.
AR AT THE ASSEMBLY LINE: ASSESSING PEOPLE, TECHNOLOGY AND BUSINESS | TA-E-10 | 02.06.2017
T.H.NELSON, THE HOME COMPUTER REVOLUTION, 1977
5. THE DESIGN OF EVERYDAY THINGS.
Seite 5
Each time a new technology comes along, new designers make the same
horrible mistakes as their predecessors. Technologists are not noted for
learning from the errors of the past. They look forward, not behind, so they
repeat the same problems over and over again...
The most egregious failures always come from the developers of the most
recent technologies.
AR AT THE ASSEMBLY LINE: ASSESSING PEOPLE, TECHNOLOGY AND BUSINESS | TA-E-10 | 02.06.2017
- DONALD A. NORMAN, THE DESIGN OF EVERYDAY THINGS
6. Seite 6
HOW WE WORK ON IT.
PEOPLE (DESIRABILITY) TECHNOLOGY (FEASIBILITY) BUSINESS (VIABILITY)
AR AT THE ASSEMBLY LINE: ASSESSING PEOPLE, TECHNOLOGY AND BUSINESS | TA-E-10 | 02.06.2017
7. Seite 7
HOW WE WORK ON IT.
PEOPLE (DESIRABILITY)
„Internship at the Customer“
AR AT THE ASSEMBLY LINE: ASSESSING PEOPLE, TECHNOLOGY AND BUSINESS | TA-E-10 | 02.06.2017
8. Seite 8
HOW WE WORK ON IT.
PEOPLE (DESIRABILITY)
AR AT THE ASSEMBLY LINE: ASSESSING PEOPLE, TECHNOLOGY AND BUSINESS | TA-E-10 | 02.06.2017
9. Seite 9
HOW WE WORK ON IT.
PEOPLE (DESIRABILITY)
AR AT THE ASSEMBLY LINE: ASSESSING PEOPLE, TECHNOLOGY AND BUSINESS | TA-E-10 | 02.06.2017
10. Seite 10
ÜBERSCHRIFT? - HOW TO ASSESS.
AR AT THE ASSEMBLY LINE: ASSESSING PEOPLE, TECHNOLOGY AND BUSINESS | TA-E-10 | 02.05.2017
11. Seite 11
HOW WE WORK ON IT.
PEOPLE (DESIRABILITY)
AR AT THE ASSEMBLY LINE: ASSESSING PEOPLE, TECHNOLOGY AND BUSINESS | TA-E-10 | 02.06.2017
Source: Value Proposition Design, Wiley, 2014
12. Seite 12
HOW WE WORK ON IT.
PEOPLE (DESIRABILITY)
AR AT THE ASSEMBLY LINE: ASSESSING PEOPLE, TECHNOLOGY AND BUSINESS | TA-E-10 | 02.06.2017
Assembly procedure
Part location and orientation
at the engine
Part Location in the shelf
Important steps (key points)
Part number
Direction to turn the screw
Human Feedback „Well done“
Trainer is always available.
Elaborate explanation.
Time consuming
Inline training is stress provoking
Learning different procedures at the same time
13. Seite 13
HOW WE WORK ON IT.
PEOPLE (DESIRABILITY)
AR AT THE ASSEMBLY LINE: ASSESSING PEOPLE, TECHNOLOGY AND BUSINESS | TA-E-10 | 02.06.2017
Non-technical Challenges
• „It‘s a good idea, but not for my generation.“
• „Most important: do we really need this?“
• Feels technical and isolating.
• Training and the later assembly works as a team.
• „GPS effect“.
• How to have a training effect?
14. Seite 14
HOW WE WORK ON IT.
PEOPLE (DESIRABILITY) TECHNOLOGY (FEASIBILITY) BUSINESS (VIABILITY)
AR AT THE ASSEMBLY LINE: ASSESSING PEOPLE, TECHNOLOGY AND BUSINESS | TA-E-10 | 02.06.2017
15. Seite 15
HOW WE WORK ON IT.
TECHNOLOGY (FEASIBILITY)
AR AT THE ASSEMBLY LINE: ASSESSING PEOPLE, TECHNOLOGY AND BUSINESS | TA-E-10 | 02.06.2017
16. Seite 16
HOW WE WORK ON IT.
System integration based on 10 years AR experience.
AR AT THE ASSEMBLY LINE: ASSESSING PEOPLE, TECHNOLOGY AND BUSINESS | TA-E-10 | 02.06.2017
TECHNOLOGY (FEASIBILITY)
17. Seite 17
HOW WE WORK ON IT.
AR AT THE ASSEMBLY LINE: ASSESSING PEOPLE, TECHNOLOGY AND BUSINESS | TA-E-10 | 02.06.2017
TECHNOLOGY (FEASIBILITY)
18. Seite 18
HOW WE WORK ON IT.
AR AT THE ASSEMBLY LINE: ASSESSING PEOPLE, TECHNOLOGY AND BUSINESS | TA-E-10 | 02.06.2017
TECHNOLOGY (FEASIBILITY)
19. Seite 19
HOW WE WORK ON IT.
PEOPLE (DESIRABILITY) TECHNOLOGY (FEASIBILITY) BUSINESS (VIABILITY)
AR AT THE ASSEMBLY LINE: ASSESSING PEOPLE, TECHNOLOGY AND BUSINESS | TA-E-10 | 02.06.2017
20. Seite 20
HOW WE WORK ON IT.
BUSINESS (VIABILITY)
AR AT THE ASSEMBLY LINE: ASSESSING PEOPLE, TECHNOLOGY AND BUSINESS | TA-E-10 | 02.06.2017
Source: Value Proposition Design, Wiley, 2014
21. Seite 21
HOW WE WORK ON IT.
BUSINESS (VIABILITY)
AR AT THE ASSEMBLY LINE: ASSESSING PEOPLE, TECHNOLOGY AND BUSINESS | TA-E-10 | 02.06.2017
Formative Evaluations
23. STATUS QUO.
Seite 23
Expert Walkthroughs &
Usability / Ergonomic Assessments
Extended Proof of Concept
User Studies
(Scientific Evidence)
AR AT THE ASSEMBLY LINE: ASSESSING PEOPLE, TECHNOLOGY AND BUSINESS | TA-E-10 | 02.06.2017
24. FIN. THANK YOU.
Seite 24
Stefan Werrlich, M.Sc.
BMW Group
Dr. Björn Schwerdtfeger
AR-Experts.de
AR AT THE ASSEMBLY LINE: ASSESSING PEOPLE, TECHNOLOGY AND BUSINESS | TA-E-10 | 02.06.2017
AR-Experts.de
