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How Augmented Reality
is Transforming
the e-Commerce
Experience
Dalia Lasaite CEO | CGTrader
Tom de Vos E-com Director | Fatboy
May 29, 2019
1
2
World’s largest source for 3D content
CGTrader at a glance
800,000
3D models 3D designers and users
2 million 10 years
of 3D design experience
e-Commerce is
one of the hottest mainstream AR apps
A 2018 Gartner survey* indicated that, by 2020,
46 percent of retailers planned to deploy either
AR or VR solutions to meet customer service
experience requirements.
“ “
Gartner’s Unified Retail Retailer Survey was conducted online and via computer-assisted telephone interviewing (CATI) from July 2018 through
August 2018, with 97 respondents in Europe (including the U.K.), the U.S., Canada and China.
3
4
The Pull
will shop in VR/AR by 2020*
100M
consumers
Would be more loyal to
brand offerings that offer a
tech-focused, interactive
shopping experience**
69%
of 18-24 year olds (in the UK)
Most consumers want offline
and online - AR can help
bridge the gap***
Omnichannel
shopping experiences
*Gartner
** Digital Bridge 2017
*** Making Omnichannel an augmented reality: the current and future state of the art 2018
Apple ARKit
Google ARCore
Virtual Try-On
Technological
enablers
More shoppers using
mobile devices
Affordable 3D
content
40-50% and growing 3D content suppliers (like
CGTrader) provide
photorealistic content at
scale
5
The Push
6
7
8
9
The Challenges
of AR deployment for e-Commerce
10
Lack of AR expertise,
internal resources and
specialized software
among retailers
Converting large
volumes of
products/SKUs into
3D renderings
Need for large
upfront capital
investment
Need to modify
e-Commerce site
CGTrader includes ALL solutions and
services required to easily deploy AR
for online stores of any size,
enabling shoppers to experience
products in an immersive,
interactive environment
CGTrader ARsenal Customer Portal
11
3D Viewer
for Desktop
3D Content
Management
Client sends URL of
2D product image
Does All the Heavy Lifting
12
3D Content Modelling,
Spec and QA
AR Content for
iOS and Android
Scalable Photorealistic 3D Modelling
1. Retailer sends links to 2D product images
2. Gets back quality 3D models
No Need for in-House Expertise
The retailer does not require any experience
in AR or 3D modeling or any AR software
14
15
Pay-as-you-go eliminates need for large
up-front expenditures
Retailer can pay for the conversion of their products into 3D
models in installments
Prices are determined according to volume and model
complexity
Tom de Vos
e-Com Director | Fatboy
Meet Fatboy the Original
• Dutch design company that creates iconic lifestyle products
• Today Fatboy products are sold in 60 countries all
over the world
• The Fatboy brand is unique – products look very simple at
first glance - but when you look closer you discover that
there is much more to them
17
Our Product Portfolio
18
• Increase the customer engagement and conversion on our
own website
• Drive conversion and reduce return rates for our e-tailers
• Endless aisle solution for our Omnichannel players
Why Fatboy Likes
CGTrader ARsenal
19
Fatboy on CGTrader ARsenal
Fatboy with CGTrader ARsenal
Questions?
Visit Us at Booth 821

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How AR is Transforming the Online Retail Experience

  • 1. How Augmented Reality is Transforming the e-Commerce Experience Dalia Lasaite CEO | CGTrader Tom de Vos E-com Director | Fatboy May 29, 2019 1
  • 2. 2 World’s largest source for 3D content CGTrader at a glance 800,000 3D models 3D designers and users 2 million 10 years of 3D design experience
  • 3. e-Commerce is one of the hottest mainstream AR apps A 2018 Gartner survey* indicated that, by 2020, 46 percent of retailers planned to deploy either AR or VR solutions to meet customer service experience requirements. “ “ Gartner’s Unified Retail Retailer Survey was conducted online and via computer-assisted telephone interviewing (CATI) from July 2018 through August 2018, with 97 respondents in Europe (including the U.K.), the U.S., Canada and China. 3
  • 4. 4 The Pull will shop in VR/AR by 2020* 100M consumers Would be more loyal to brand offerings that offer a tech-focused, interactive shopping experience** 69% of 18-24 year olds (in the UK) Most consumers want offline and online - AR can help bridge the gap*** Omnichannel shopping experiences *Gartner ** Digital Bridge 2017 *** Making Omnichannel an augmented reality: the current and future state of the art 2018
  • 5. Apple ARKit Google ARCore Virtual Try-On Technological enablers More shoppers using mobile devices Affordable 3D content 40-50% and growing 3D content suppliers (like CGTrader) provide photorealistic content at scale 5 The Push
  • 6. 6
  • 7. 7
  • 8. 8
  • 9. 9
  • 10. The Challenges of AR deployment for e-Commerce 10 Lack of AR expertise, internal resources and specialized software among retailers Converting large volumes of products/SKUs into 3D renderings Need for large upfront capital investment Need to modify e-Commerce site
  • 11. CGTrader includes ALL solutions and services required to easily deploy AR for online stores of any size, enabling shoppers to experience products in an immersive, interactive environment CGTrader ARsenal Customer Portal 11
  • 12. 3D Viewer for Desktop 3D Content Management Client sends URL of 2D product image Does All the Heavy Lifting 12 3D Content Modelling, Spec and QA AR Content for iOS and Android
  • 13. Scalable Photorealistic 3D Modelling 1. Retailer sends links to 2D product images 2. Gets back quality 3D models
  • 14. No Need for in-House Expertise The retailer does not require any experience in AR or 3D modeling or any AR software 14
  • 15. 15 Pay-as-you-go eliminates need for large up-front expenditures Retailer can pay for the conversion of their products into 3D models in installments Prices are determined according to volume and model complexity
  • 16. Tom de Vos e-Com Director | Fatboy
  • 17. Meet Fatboy the Original • Dutch design company that creates iconic lifestyle products • Today Fatboy products are sold in 60 countries all over the world • The Fatboy brand is unique – products look very simple at first glance - but when you look closer you discover that there is much more to them 17
  • 19. • Increase the customer engagement and conversion on our own website • Drive conversion and reduce return rates for our e-tailers • Endless aisle solution for our Omnichannel players Why Fatboy Likes CGTrader ARsenal 19