Bjorn Schwerdtfeger (AR-Experts.de) & Stefan Werrlich (BMW AG): AR at BMW - Assessing People, Technology and Business

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A talk from the Work Track at AWE USA 2017 - the largest conference for AR+VR in Santa Clara, California May 31- June 2, 2017. Bjorn Schwerdtfeger (AR-Experts.de) & Stefan Werrlich (BMW AG): AR at BMW - Assessing People, Technology and Business AR has an enormous potential, as we already now. At a car maker, we work on a real world scenario in the real world (not in the lab) and try it out in formative and summative test with a significant number of people - to develop a scalable, mature solution, which works with the people, the technology and the business case. Lately we made some great progress. http://AugmentedWorldExpo.com

TA-E-10 | 02.06.2017
AR AT THE ASSEMLBY LINE.
ASSESSING PEOPLE, TECHNOLOGY AND BUSINESS.
AR-Experts.de

WE BELIEVE IN THE INCREDIBLE POTENTIAL OF AR.
AR AT THE ASSEMBLY LINE: ASSESSING PEOPLE, TECHNOLOGY AND BUSINESS | TA-E-10 | 02.06.2017 Seite 2
WE BELIEVE IN THE INCREDIBLE POTENTIAL OF AUGMENTED RE
WE BELIVE IN THE INCREDIBLE POTENTIAL OF AUGMENTED REA

AUGMENTED REALITY – WHEN WILL WE FINALLY ARRIVE?
Seite 3AR AT THE ASSEMBLY LINE: ASSESSING PEOPLE, TECHNOLOGY AND BUSINESS | TA-E-10 | 02.06.2017
+ =

THE DESIGN OF EVERYDAY THINGS.
Seite 4
Designing an object to be simple and clear takes at least twice as long as
the usual way.
It requires concentration at the outset on how a clear and simple system would
work, followed by the steps required to make it come out that way - steps
which are often much harder and more complex than the ordinary ones. It also
requires relentless pursuit of that simplicity even when obstacles appear,
which would seem to stand in the way of that simplicity.
AR AT THE ASSEMBLY LINE: ASSESSING PEOPLE, TECHNOLOGY AND BUSINESS | TA-E-10 | 02.06.2017
T.H.NELSON, THE HOME COMPUTER REVOLUTION, 1977

THE DESIGN OF EVERYDAY THINGS.
Seite 5
Each time a new technology comes along, new designers make the same
horrible mistakes as their predecessors. Technologists are not noted for
learning from the errors of the past. They look forward, not behind, so they
repeat the same problems over and over again...
The most egregious failures always come from the developers of the most
recent technologies.
AR AT THE ASSEMBLY LINE: ASSESSING PEOPLE, TECHNOLOGY AND BUSINESS | TA-E-10 | 02.06.2017
- DONALD A. NORMAN, THE DESIGN OF EVERYDAY THINGS

Seite 6
HOW WE WORK ON IT.
PEOPLE (DESIRABILITY) TECHNOLOGY (FEASIBILITY) BUSINESS (VIABILITY)
AR AT THE ASSEMBLY LINE: ASSESSING PEOPLE, TECHNOLOGY AND BUSINESS | TA-E-10 | 02.06.2017

Seite 7
HOW WE WORK ON IT.
PEOPLE (DESIRABILITY)
„Internship at the Customer“
AR AT THE ASSEMBLY LINE: ASSESSING PEOPLE, TECHNOLOGY AND BUSINESS | TA-E-10 | 02.06.2017

Seite 8
HOW WE WORK ON IT.
PEOPLE (DESIRABILITY)
AR AT THE ASSEMBLY LINE: ASSESSING PEOPLE, TECHNOLOGY AND BUSINESS | TA-E-10 | 02.06.2017

Seite 9
HOW WE WORK ON IT.
PEOPLE (DESIRABILITY)
AR AT THE ASSEMBLY LINE: ASSESSING PEOPLE, TECHNOLOGY AND BUSINESS | TA-E-10 | 02.06.2017

Seite 10
ÜBERSCHRIFT? - HOW TO ASSESS.
AR AT THE ASSEMBLY LINE: ASSESSING PEOPLE, TECHNOLOGY AND BUSINESS | TA-E-10 | 02.05.2017

Seite 11
HOW WE WORK ON IT.
PEOPLE (DESIRABILITY)
AR AT THE ASSEMBLY LINE: ASSESSING PEOPLE, TECHNOLOGY AND BUSINESS | TA-E-10 | 02.06.2017
Source: Value Proposition Design, Wiley, 2014

Seite 12
HOW WE WORK ON IT.
PEOPLE (DESIRABILITY)
AR AT THE ASSEMBLY LINE: ASSESSING PEOPLE, TECHNOLOGY AND BUSINESS | TA-E-10 | 02.06.2017
Assembly procedure
Part location and orientation
at the engine
Part Location in the shelf
Important steps (key points)
Part number
Direction to turn the screw
Human Feedback „Well done“
Trainer is always available.
Elaborate explanation.
Time consuming
Inline training is stress provoking
Learning different procedures at the same time

Seite 13
HOW WE WORK ON IT.
PEOPLE (DESIRABILITY)
AR AT THE ASSEMBLY LINE: ASSESSING PEOPLE, TECHNOLOGY AND BUSINESS | TA-E-10 | 02.06.2017
Non-technical Challenges
• „It‘s a good idea, but not for my generation.“
• „Most important: do we really need this?“
• Feels technical and isolating.
• Training and the later assembly works as a team.
• „GPS effect“.
• How to have a training effect?

Seite 14
HOW WE WORK ON IT.
PEOPLE (DESIRABILITY) TECHNOLOGY (FEASIBILITY) BUSINESS (VIABILITY)
AR AT THE ASSEMBLY LINE: ASSESSING PEOPLE, TECHNOLOGY AND BUSINESS | TA-E-10 | 02.06.2017

Seite 15
HOW WE WORK ON IT.
TECHNOLOGY (FEASIBILITY)
AR AT THE ASSEMBLY LINE: ASSESSING PEOPLE, TECHNOLOGY AND BUSINESS | TA-E-10 | 02.06.2017

Seite 16
HOW WE WORK ON IT.
System integration based on 10 years AR experience.
AR AT THE ASSEMBLY LINE: ASSESSING PEOPLE, TECHNOLOGY AND BUSINESS | TA-E-10 | 02.06.2017
TECHNOLOGY (FEASIBILITY)

Seite 17
HOW WE WORK ON IT.
AR AT THE ASSEMBLY LINE: ASSESSING PEOPLE, TECHNOLOGY AND BUSINESS | TA-E-10 | 02.06.2017
TECHNOLOGY (FEASIBILITY)

Seite 18
HOW WE WORK ON IT.
AR AT THE ASSEMBLY LINE: ASSESSING PEOPLE, TECHNOLOGY AND BUSINESS | TA-E-10 | 02.06.2017
TECHNOLOGY (FEASIBILITY)

Seite 19
HOW WE WORK ON IT.
PEOPLE (DESIRABILITY) TECHNOLOGY (FEASIBILITY) BUSINESS (VIABILITY)
AR AT THE ASSEMBLY LINE: ASSESSING PEOPLE, TECHNOLOGY AND BUSINESS | TA-E-10 | 02.06.2017

Seite 20
HOW WE WORK ON IT.
BUSINESS (VIABILITY)
AR AT THE ASSEMBLY LINE: ASSESSING PEOPLE, TECHNOLOGY AND BUSINESS | TA-E-10 | 02.06.2017
Source: Value Proposition Design, Wiley, 2014

Seite 21
HOW WE WORK ON IT.
BUSINESS (VIABILITY)
AR AT THE ASSEMBLY LINE: ASSESSING PEOPLE, TECHNOLOGY AND BUSINESS | TA-E-10 | 02.06.2017
Formative Evaluations

STATUS QUO.
Seite 23
Expert Walkthroughs &
Usability / Ergonomic Assessments
Extended Proof of Concept
User Studies
(Scientific Evidence)
AR AT THE ASSEMBLY LINE: ASSESSING PEOPLE, TECHNOLOGY AND BUSINESS | TA-E-10 | 02.06.2017

FIN. THANK YOU.
Seite 24
Stefan Werrlich, M.Sc.
BMW Group
Dr. Björn Schwerdtfeger
AR-Experts.de
AR AT THE ASSEMBLY LINE: ASSESSING PEOPLE, TECHNOLOGY AND BUSINESS | TA-E-10 | 02.06.2017
AR-Experts.de

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Scott Montgomerie (Scope AR): AR’s Influence on the Workforce of Tomorrow: Jo...

AugmentedWorldExpo

A talk from the Main Stage at AWE USA 2019 - the World's #1 XR Conference & Expo in Santa Clara, California May 29-31, 2019. Scott Montgomerie (Scope AR): AR’s Influence on the Workforce of Tomorrow: Job Eliminator or Creator? As the speed of technology continues to accelerate automation in the manufacturing world, the inevitable question of whether or not the “human touch” will become obsolete is top of mind for workers. The fear that robots and smart technologies will take everyone's jobs is prevalent, but not necessarily true. AR has the power to be a job creator, not a job eliminator. Its ability to make anyone an instant expert can in fact increase job security by quickly helping workers become more proficient in tasks. Learn about real-world use cases where AR is making people better, and safer, at their jobs, and explore why enterprises who create a workplace that’s augmented, not automated, will be the leaders of tomorrow. https://awexr.com

Hugo Swart (Qualcomm, Inc.): How 5G, Distributed Processing and Technology Ad...

AugmentedWorldExpo

A talk from the Main Stage at AWE USA 2019 - the World's #1 XR Conference & Expo in Santa Clara, California May 29-31, 2019. Hugo Swart (Qualcomm, Inc.): How 5G, Distributed Processing and Technology Advancements are Accelerating the Timeline to a Ubiquitous XR World XR has the potential to become one of the world’s most disruptive computing platforms in the coming decade. Over the past year, we’ve seen significant strides in technology and with the introduction of new XR form factors such as standalone, tethered viewers and dual-mode HMDs – there has been an acceleration of XR opportunities, use cases and adoption. In this keynote presentation, Hugo Swart, Head of XR at Qualcomm Technologies, Inc. will speak to cutting-edge technological developments and how Qualcomm has met previous challenges, with a forward outlook on how strong ecosystem collaboration, the proliferation of 5G and AI will fast-track the industry timeline to an XR ubiquitous world. https://awexr.com

Valentin Heun (PTC): One Reality - A 3rd generation AR User Interface

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This document discusses augmented reality and its potential to weave technology into everyday life seamlessly. It begins by introducing PTC's Reality Lab team and their work on AR. It then discusses how AR can enhance spatial learning and object recognition like the human brain. The document advocates that AR interfaces that leverage spatial knowledge can reduce cognitive load. It presents a vision for AR integrating various domains like robotics, big data, knowledge graphs and more. The conclusion is that combining AR, VR and other technologies spatially through cross-domain experiences could usher in an era where one unified reality replaces separate technological spheres.

Anton Ebert (Siemens Healthcare): Challenges and approaches on integrating a ...

AugmentedWorldExpo

A talk from the Training & Education Track at AWE USA 2019 - the World's #1 XR Conference & Expo in Santa Clara, California May 29-31, 2019. Anton Ebert (Siemens Healthcare): Challenges and approaches on integrating a cutting edge technology in modern healthcare businesses This session will provide insights and a basis for further discussions on how technologies like Augmented and Virtual Reality are being tested and explored in the healthcare sector. https://awexr.com

Sarah Hill (Healium by StoryUP Studios): Healing Stories Powered by Biometrics

AugmentedWorldExpo

A talk from the Humanities Track at AWE USA 2019 - the World's #1 XR Conference & Expo in Santa Clara, California May 29-31, 2019. Sarah Hill (Healium by StoryUP Studios): Healing Stories Powered by Biometrics Users aren't just watching your content, they're feeling it with their wearables. Brain patterns and heart rate are XR storytelling's new inputs. Peek inside the world's first VR & AR content channel powered by a brain-computer interface and heart rate to learn about a new study on XR's therapeutic impact on anxiety. https://awexr.com

Iva Leon (ARVR Women and Allies): Building community with social VR

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This document discusses how Iva Leon founded ARVR Women, an online network and meetup group for women and allies in the immersive tech industry, to build community in both virtual reality and real life. Iva discovered the power of social VR platforms like Facebook Spaces and Tiltbrush to connect the community and host virtual events. This enabled members to feel present with each other and collaborate across distances. The community has since grown from 3 founders to over 4,000 members through combining VR and real-world events.

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