The ABM Leadership Alliance and ITSMA have joined forces to bring you one full day of actionable content and ABM case studies designed to help you optimize and expand your ABM programs in 2018.
Navigating Global Markets and Strategies for Success
Welcome
1. +
Optimizing ABM’s Impact:
Priorities for 2018 and Beyond
Dave Munn President, ITSMA
ITSMAAccount-Based MarketingSM
Forum | New York, NY | September 12, 2017
#OptimizingABM
9. AGENDA
§ 9:00 AM−9:15 AM Welcome—Dave Munn, ITSMA
§ 9:15 AM−10:00 AM Optimizing ABM Investment: The Case for a Blended Approach
Jessica Fewless, Demandbase & Rob Leavitt, ITSMA
§ 10:00 AM−10:30 AM Measuring and Communicating ABM Success
Erica Short & Patricia Rollins, CA Technologies
§ 10:30 AM−11:00 AM Selecting and Segmenting Target Accounts
Rudy Dillenseger, Microsoft
§ 11:00 AM−11:45 AM Designing and Managing Campaigns
Mat Rider, MongoDB & Scott Sobers, Teradata
§ 11:45 AM−1:00 PM Lunch and Birds of a Feather Discussions
10. AGENDA
§ 1:00 PM−1:30 PM Leveraging Personalization to Get Results
Chris Bondhus, Brightcove
Rose Morabito, Brightcove
§ 1:30 PM−2:00 PM Partnering with Sales
Amy Holtzman, Splash
§ 2:00 PM−2:45 PM Broadening and Deepening Your ABM Program
Amy Craven, SAP
§ 2:45 PM−3:30 PM Wrap up/Closing Session
Jessica Fewless, Demandbase & Rob Leavitt, ITSMA