I choose to my persona profile using the company Starbucks and "Study's a lot Shelby" as my customer persona.

1. Starbucks
October, 2015

2. Study’s a lot Shelby
Background
• College senior at the University of
Georgia
• Majoring in Health Science with the
hopes of becoming a PA
• Interning at UF Health three days a
week from 7am-2pm
Demographics
• Female
• Age: 21
• Lives in her Sorority house
• Earns $50 a week babysitting
Identifiers
• Joyful demeanor
• Does not get much sleep at night from
studying and social activities
• Try’s to maintain a healthy lifestyle

3. Study’s a lot Shelby
Goals
• To balance her time equally between
studying, friends, boyfriend, fitness ,
family and work
• To get into a good PA school
Challenges
• Staying awake and friendly with so little
sleep
• Finding a place to get away ans
concentrate on school
• Eating healthy during her fast pace life
How we help
• Serve coffee to give energy
• Provide a serene study place with
relaxing music and spacious seating
• Have healthy food options that are
quick and easy

4. Study’s a lot Shelby
Real Quotes
• “Nothing is worse then when I don’t
have time to get coffee before my 7am
internship! I know the lines will be so
long.”
• “I am never able to study at the
sorority house. My friends are
constantly stopping by my room to
talk.”
• “I am so tired of eating peanut butter
and Jelly sandwiches or snack out of a
vending machine as meals. My body
can’t handle this junk food anymore.”
Common Objections
• I know that coffee will give me energy,
but I just don’t have time for the long
lines.

5. Study’s a lot Shelby
Marketing Messaging
• Quick Coffee and Healthy Food
Choices in a Serene Environment
Elevator Pitch
• We provide an easy order ahead of
time service to have your coffee
and healthy food options waiting
when you arrive to keep your body
fueled on the busiest of days, as
well as serene seating areas inside
to allow anyone to get away from
the craziness of life and get
focused.
Social Messaging
• Instagram, Snapchat, Twitter
• Quick and easy