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Strategic HRM at BIG Bazaar




                      By- Ajatshatru
                             Sharma
                       Anita Sharma
   Big Bazaar is a chain of department stores in India
    currently with 100 outlets.

   It is owned by Pantaloon Retail India Ltd, Future Group. It
    works on the same economy model as Wal-Mart and has
    been successful in many Indian cities and small towns.

   Currently Big Bazaar stores are located only in India. It is
    the fastest growing chain of department stores and aims at
    having 350 stores by 2010.

    Big Bazaar is the destination where you get products
    available at prices lower than the MRP, setting a new level
    of standard in price, convenience and quality.
Human Resource Management in
Big Bazaar
•   The HR department of Big Bazaar is very dynamic.

•   Employees are the biggest strength and asset of any
    organization and the HR dept realizes this very well.

•   This is very evident from the way the HR department
    handles all its employees.

•   They take utmost care to select, train, motivate and retain
    all the employees.
•   They have continuous developmental Programs for all the
    employees.
•   There are two shifts for the employees. The first shift
    employees arrive at 10AM in the morning and leave at 7.30
    in the evening, while the second shift employees report at
    12.30 in the afternoon and leave at the time of Store
    closing (10pm).
HRM in Retail
“In today’s Era it is difficult to gain an edge through
  unique product offerings, since today’s customers
  has easy access to a wide selection of goods.”

  Retailers are striving to create a superior store
  experience for consumers – To increase sales &
  Customer Loyalty

  Two Major Retail Variable Assets are:
         Inventory
          Labour
Labour
• Retailer’s single largest controllable expense

• Through Employees Brand’s Deliver:
      • Customer Service & Experience
      • Revenue
      • Brand Differentiation
Organization Structures
• Defines the Hierarchy Levels, the reporting
  relationships and the decision makers
• Is the starting point for managing a business
• Helps understanding various task to be performed
  and helps in understanding the roles to be played
  by people within the organization.
The Process of Organizing a Retail Firm
Functions of management in the Big
        Bazaar




                            Management


  Store      Buying &      Finance &     Legal &
                                                        HRM   Marketing etc
Operations Merchandising   Accounts    Administration
Planning and Assessing an
Organization: Factors to Consider


• Target market needs
• Management needs
• Employees needs
Organization structure of Big Bazar

                       •          Owner/Manager

                       •   Responsibilities
                       •   Buying, Promotion, Sales, HR,
                           Operational
                       •   Control & General Management




External Advisors
                                                                   Sales Staff
 Lawyers, CA,                Back Office Staff             Responsibilities
                    Responsibilities                       Customer Service, Selling,
 Bankers, etc
                    Accounting & Record keeping,           Stock Control, Display &
                    Data Entry, Inventory Control,         Housekeeping
                    Purchase Orders, Time Keeping
                    & Payroll, Facilities Management
HRM In Retail
•    According to HR manger of Big Baazar, Gwalior,
     “Hiring persons with Right Attitude is important in all
     organizations”
The HR Function in Retail Involves:
    1. Identifying Various roles in organizations
    2.   Recruiting people with the right attitude to fit the jobs.
    3.   Training
    4.   Motivating Employees
    5.   Evaluating employee performance
Big Bazaar People Management
System
• Culture Building

• Performance Management through Balanced
  Score Card

• People Processes

• Management Processes

• Leadership Excellence
Areas covered under this
assignment are…..
•   Recruitment & Selection process
•   Induction
•   Training
•   Compensation and rewards
•   Performance appraisal
Recruitment & Selection in Big
Bazaar

Recruitment
• Consultancy Services
• Walk-ins
• Employee Referrals
• Campus Recruitment
Selection process
• Interview
• Psychometric Tests
• Group Discussion
Induction training programme
• New employees selected are given a 13 day
  induction and training program.

• They are given information about the company’s
  business, different departments etc.

• They are informed of their roles, duties and
  responsibilities.

• They are informed about the HR policies and rules of
  the company.
•
Training
• Need of Training arises at following Times:
   – Induction
   – Sales Staff in direct contact with customers
           –   Communication Knowledge
           –   Product Knowledge
           –   Company Policies on Return
           –   Knowledge of the workplace
           –   Market Awareness
           –   Personal Grooming
   – Skill enhancements
Compensation and rewards
• The employees are rewarded suitably with attractive
  pay packages. The salary of an employee includes
  basic pay. HRA, special allowance, Mediclaim etc.
  Annual bonus will be given at the time of Diwali.
• The employees and their dependents are also
  entitled for medical treatment in recognized hospitals
  with cashless hospitalization with whom the company
  has tie-ups. If a hospital is not recognised, the
  amount spent by the employee will be reimbursed.
• Along with these all the employees are given a card
  known as ‘Employee Discount card’ (EDC) through
  which they can buy any product at Big Bazaar at a
  special discount of 20-30 %.
Performance Appraisal
• The HR department conducts performance appraisal
  of all the employees annually in the month of April.

• Based on their performance increments are given in
  their pay.

• In addition to this if an employee achieves or
  exceeds the target given to along with their team
  members will be provided with attractive cash and
  other incentives.
Strategic hrm-at-big-bazaar

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Strategic hrm-at-big-bazaar

  • 1. Strategic HRM at BIG Bazaar By- Ajatshatru Sharma Anita Sharma
  • 2.
  • 3. Big Bazaar is a chain of department stores in India currently with 100 outlets.  It is owned by Pantaloon Retail India Ltd, Future Group. It works on the same economy model as Wal-Mart and has been successful in many Indian cities and small towns.  Currently Big Bazaar stores are located only in India. It is the fastest growing chain of department stores and aims at having 350 stores by 2010.  Big Bazaar is the destination where you get products available at prices lower than the MRP, setting a new level of standard in price, convenience and quality.
  • 4. Human Resource Management in Big Bazaar • The HR department of Big Bazaar is very dynamic. • Employees are the biggest strength and asset of any organization and the HR dept realizes this very well. • This is very evident from the way the HR department handles all its employees. • They take utmost care to select, train, motivate and retain all the employees. • They have continuous developmental Programs for all the employees. • There are two shifts for the employees. The first shift employees arrive at 10AM in the morning and leave at 7.30 in the evening, while the second shift employees report at 12.30 in the afternoon and leave at the time of Store closing (10pm).
  • 5. HRM in Retail “In today’s Era it is difficult to gain an edge through unique product offerings, since today’s customers has easy access to a wide selection of goods.” Retailers are striving to create a superior store experience for consumers – To increase sales & Customer Loyalty Two Major Retail Variable Assets are:  Inventory  Labour
  • 6. Labour • Retailer’s single largest controllable expense • Through Employees Brand’s Deliver: • Customer Service & Experience • Revenue • Brand Differentiation
  • 7. Organization Structures • Defines the Hierarchy Levels, the reporting relationships and the decision makers • Is the starting point for managing a business • Helps understanding various task to be performed and helps in understanding the roles to be played by people within the organization.
  • 8. The Process of Organizing a Retail Firm
  • 9. Functions of management in the Big Bazaar Management Store Buying & Finance & Legal & HRM Marketing etc Operations Merchandising Accounts Administration
  • 10. Planning and Assessing an Organization: Factors to Consider • Target market needs • Management needs • Employees needs
  • 11.
  • 12.
  • 13.
  • 14. Organization structure of Big Bazar • Owner/Manager • Responsibilities • Buying, Promotion, Sales, HR, Operational • Control & General Management External Advisors Sales Staff Lawyers, CA, Back Office Staff Responsibilities Responsibilities Customer Service, Selling, Bankers, etc Accounting & Record keeping, Stock Control, Display & Data Entry, Inventory Control, Housekeeping Purchase Orders, Time Keeping & Payroll, Facilities Management
  • 15. HRM In Retail • According to HR manger of Big Baazar, Gwalior, “Hiring persons with Right Attitude is important in all organizations” The HR Function in Retail Involves: 1. Identifying Various roles in organizations 2. Recruiting people with the right attitude to fit the jobs. 3. Training 4. Motivating Employees 5. Evaluating employee performance
  • 16. Big Bazaar People Management System • Culture Building • Performance Management through Balanced Score Card • People Processes • Management Processes • Leadership Excellence
  • 17. Areas covered under this assignment are….. • Recruitment & Selection process • Induction • Training • Compensation and rewards • Performance appraisal
  • 18. Recruitment & Selection in Big Bazaar Recruitment • Consultancy Services • Walk-ins • Employee Referrals • Campus Recruitment Selection process • Interview • Psychometric Tests • Group Discussion
  • 19. Induction training programme • New employees selected are given a 13 day induction and training program. • They are given information about the company’s business, different departments etc. • They are informed of their roles, duties and responsibilities. • They are informed about the HR policies and rules of the company. •
  • 20. Training • Need of Training arises at following Times: – Induction – Sales Staff in direct contact with customers – Communication Knowledge – Product Knowledge – Company Policies on Return – Knowledge of the workplace – Market Awareness – Personal Grooming – Skill enhancements
  • 21. Compensation and rewards • The employees are rewarded suitably with attractive pay packages. The salary of an employee includes basic pay. HRA, special allowance, Mediclaim etc. Annual bonus will be given at the time of Diwali. • The employees and their dependents are also entitled for medical treatment in recognized hospitals with cashless hospitalization with whom the company has tie-ups. If a hospital is not recognised, the amount spent by the employee will be reimbursed. • Along with these all the employees are given a card known as ‘Employee Discount card’ (EDC) through which they can buy any product at Big Bazaar at a special discount of 20-30 %.
  • 22. Performance Appraisal • The HR department conducts performance appraisal of all the employees annually in the month of April. • Based on their performance increments are given in their pay. • In addition to this if an employee achieves or exceeds the target given to along with their team members will be provided with attractive cash and other incentives.