McDonald's Assignment 1

2. Ray Krock, a multimixer
salesman franchised a
hamburger resturants from
the McDonald’s brothers in
1995

3. Just 10 years later, McDonald’s had expanded
to more than 700 U.S restaurants.
In 2008, McDonald's, was one of the
companies in the Dow Jones industrial
average whose share price rose during the
world wide recession.
In 2012, McDonald’s experienced record
revenues of $27 billion.

4. So what
made it so
successful?

5. Demographic Segmentation
Family MealKid’s Meal

6. Geographic Segmentation
Bacon roll Breakfast
Sandwich, in UK
Premium Burger in
France

7. Psychographic Segmentation

8. So
Many
Customers???
?

9. Customer Knowledge
The expansion of menu over
fancy stuffs.
Big Mac
Quarter Pounder
Eggmuffin

10. Customer Satisfaction

11. Consumer needs $1 Menu
wooohooooooo!

12. The 5 p’s
1. People
2. Products
3. Promotions
4. Price
5. Place

14. How the
Brand Equity
though?

15. Branding
through
Organization
Charitable Cause to help
Children with leukemia.

16. Branding through Service

17. Man loses over four stone eating
just McDonalds, becomes brand
ambassador
Branding
through
People

19. Major Areas of
segmentation followed :
1. Geographic
2. Demographic
3. Psychographic
Scope of Branding:
1. Physical Goods
2. Services
3. People
4. Organizations

20. DISCLAIMER
Created by Ashim Aryal, VIT Vellore,
during a Marketing Internship by prof.
Sameer Mathur ,IIM Lukow