Strategy of BURGER KING in BANGLADESH. Offered Food in Bangladesh Entry Mode of Burger kings. Current Strategy of Burger kings. Disadvantage of Current strategy Suggested Strategy/ Suggestions

1. Strategy of BURGER KING in BANGLADESH.
Presentation on
“BURGER KING”

2. Contents
Introduction of BURGER KING
01
Mission, Vision, Offered Foods.
02
Strategy of BURGER KING
03
Suggestion
04
Conclusion, References
05

3. Group members
Arafat Chowdhury
A.S.M Fozle Rabbi
Anamul Haque
Saiful Islam

4. Introduction
 Started in 1953 as Insta-Burger King.
 Later purchased by David Edgerton and James Mclamore In 2002.
 More than $2 billion in annual revenue.
 There were 50 company-owned Burger King restaurants
and 16,717 franchised Burger King restaurants worldwide in 2017.
 Burger King is one of the largest fast food chains in the world.

5. Mission
Reasonable prices
Quality food
Quick service
Attractive, clean surroundings
Vision
Most profitable
QSR business
Best burgers in the
world
Franchise system
Great people

6. Offered Food in Bangladesh
Big King Collection
Different whoppers

7. Entry Mode of Burger kings.
 Global Standardization Strategy
To increasing profitability and
profit growth by reaping the cost
Burger King has grown by using franchising strategy.
First outlet in Bangladesh : 2016
Current Strategy of Burger kings.

8. Disadvantage of Current strategy
Excessive charge
Bland taste of food.
Market is competitive, people have options.
Suggested Strategy
Localization

9. Suggestions
Food taste should be spicy, There should be an option like
Mild, spicy, very spicy.
Chicken or Beef with bacon
Chicken or Beef cheese delight
Spicy Masala Whopper
Smokewood BBQ Chicken
Kids special Burger (Chicken/Beef)etc.
We can introduce Naga Burger to the customer.
Huge Burgers pictures in the wall. Different instruction on the
wall like Malek hotel.

10. We want to add some facilities for the customers like:
Kids zone for the kids and provide a token to the parents for
identity.
Free Wi-Fi facility with continuous connections
Smoking Zone for the people who are used to be.
Digital screen at different sides with advertising new deal and offer.
Provide the facility of watching important cricket or football match.

11. There should be offer Special discounts on meal items in weekends via
social media apps like Facebook, Messenger, and Instagram etc.
Introduce some small cart at city’s famous shopping mall and provide the
consumer a discount card for the selected Branch to attract them.

12. Some critics from Different Social Media

13. Conclusion
Burger King has the persistent business management
to maintain their business no matter on their products,
promotional or business strategic, it bring the company to
growth rapidly and globalize.