Created during Marketing Internship by Prof Sameer Mathur, IIM Lucknow

2. Serves ,
70 Million
people each day
And promises an Easy and Enjoyable food
Experience for its Customers.

3. McDonald’s
is
Not Its
Original
Name !!!

4. Ray Kroc joined the chain in 1954 and
built it into an eventually global
franchise, making it the most successful
fast food corporation in the world
DO YOU KNOW HOW
DID IT
NAMED ?
In 1955, Ray Kroc, a multi-
mixer salesman, franchised
a hamburger restaurant
from McDonalds brothers.
He named it “McDonald’s”

5. McDonald’s Brand
Ray Kroc helped design
the building which
featured red and white
slides and a single
Golden Arch.
It attracted local
attention.

7. Core Brand Values
Domestic
growth along
with
International
expansion
McDonald’s has changed in different
economic times and in different parts of the
world.

8. Importanc
e to quality
products
and
services
Even Carrots, Milk and Apple Juice – tasted better
when wrapped in Mcdonald’s familiar
packaging…

9. High
standard
Values
Cleanliness

10. These all values have
remain same since
ages and these
are the Ultimate
Success Recipe for
McDonald’s success.

11. Brand Extension
McDonald’s expanded to include iconic items such as
Big Mac Happy Meal Breakfast
Items
Ice-Cream Soft ServeBrownie
Quarter
Pounder
McFlurry
And
Many
More
…

12. Sao Paulo, Brazil
Chennai, India
Expanding Overseas
Finland
Nathan Road, Kowloon, Hong Kong

13. McDonald’s
primary generic
strategy is cost
leadership.
The company also
uses broad
differentiation as a
secondary or
supporting generic
strategy.
This secondary
generic strategy
involves developing
the business and its
products to make
them distinct from
competitors.
For example, through
McCafé products,
McDonald’s applies
the broad
differentiation generic
strategy.
McDonald’s Brand Strategy

14. The United Kingdom and Ireland business model is
different from the U.S, in that fewer than 30 percent of
restaurants are franchised, with the majority under the
ownership of the company. McDonald's trains its
franchisees and management at Hamburger
University in Oak Brook, Illinois.
In other countries, McDonald's restaurants are
operated by joint ventures of McDonald's
Corporation and other, local entities or
governments.
Business Model

15. Plan To Win
Products
Price
Promotions
People
Place
Company’s
5
P’s

16. CSR(Corporate Social Responsibility)
Activities
In 1974, McDonald’s opened the
Ronald McDonald House,
a charitable cause to help
children of Leukemia

17. 3 Major Charity Programs
Ronald McDonald’s
Family Room
Ronald McDonald’s Care
MobileRonald McDonald’s
House

18. Risks
McDonald’s will face tough
competition from other fast food
chains like Subway, Dominos, etc.
because of the change in customer’s
tastes.

19. So
What’s
Now??
The recommended
strategic goal is to
fuel business
growth through a
combination of the
market penetration
and market
development
intensive strategies.

21. disclaimer
Created by Mamta Jamgade, VNIT Nagpur,
during a Marketing Internship by Prof. Sameer
Mathur, IIM Lucknow.
Prof. Sameer Mathur,
IIM Lucknow
Mamta Jamgade
VNIT, Nagpur