Marketing communication strategies for Energypac power Generation Limited.

1. Developing Marketing Communication of
Energypac Power Generation Limited.
Submitted By:
Ashik Md. Noman
ID: 42044039
Batch: 44th

2. History
 Energypac Power Generation Limited. (EPGL) was established on the 15th
of July 1995 as a private limited company under the Company Act 1994
with registration no. C-28822 (103)/95. Energypac has become one of the
leading Power Engineering companies of Bangladesh. Subsequently, the
company became a public limited company on the 27th of December
2011. EPGL received ISO 9001:2015 certification due to their continuous
effort for industry leading solutions.

3. Product Assortment of EPGL

4. IMC Development & Implementation
 Energypac is not just a brand name in Bangladesh. It is an icon in
business world of power generation.
 At very beginning of its commencement of EPGL it targeted the
Bangladesh Govt. sectors (like PDB, PWD etc.)
 EPGL started their business in 1995 by trading generators from
Europe to Bangladesh. After that EPGL entered into several business
line like LPG, Power Plants, building materials, Automobiles, Agro,
Fashions etc and expand its business because of its effectiveness in
developing and implementing of IMC programme.

5. IMC Dimensions of EPGL

6. Television Promotion
 As the main customer of EPGL are high end people or matured people, showing
sponsoring advertisement during News hours is effective for branding of
energypac. That means television has high reach media for this particular product
and TV is the most common and effective way of communication.

7. Sales Promotion
 EPGL is giving its retailers and wholesalers various types of sales promotions and
handsome commission, cash benefits.

8. Digital Marketing
 Due to advancement of technology, the internet marketing has created dynamic
changes in the history of IMC.

9. Billboard Marketing.

10. Sponsoring various programme
 Energypac frequently Sponsor functions of Institute of Engineers Bangladesh (IEB)
because all of its products are mainly core engineering oriented, also EPGL recently
sponsored REHAB fair to promote their Electromechanical products to all of the
real estate people. These things increase almost 15-20% sales of LiftsAll Elevator
and GLAD generators.

11. Suggestion for Energypac Power Generation
Limited:
 EPGL have to come out from trading business more and start manufacturing those
products in their own factory so that they can add more value to both the company
and the country.
 Spend more on branding for its trading brands so that they can reach more public.
 As EPGL is now a public company the company should use this information for
more aggressive marketing.