Abhishek Trivedi has over 18 years of experience in marketing roles in the telecom, retail, and consumer durable industries, most recently as Marketing Head for Aircel in Guwahati where he helped double their smartphone user base and achieved the highest revenue growth among Aircel circles. Prior to Aircel, he held various marketing roles at Tata Docomo, Aircel, The Mobile Store, Hutch, Idea Cellular, and Eureka Forbes, developing innovative marketing programs, products, and strategies to boost revenue and market share. He holds an MBA in Marketing and has a track record of success in revenue
I have 14 years’ of experience in sales and marketing, specialized in P&L management, product management, distribution management, retail operations, B2B sales, business development and channel management with mobile devices, retail industry and telecom sector.
[Case Study] Launching Innocent + Developing a new product for the teeth whit...Riri Kusumarani
Two chapters as group discussion. The first is about new product development for Teeth Whitening product. The second is about launching new product of Juice called Innocent. Group members : Tumenast Erdenbold,Edwin Opare and Riri Kusumarani.
I have 14 years’ of experience in sales and marketing, specialized in P&L management, product management, distribution management, retail operations, B2B sales, business development and channel management with mobile devices, retail industry and telecom sector.
[Case Study] Launching Innocent + Developing a new product for the teeth whit...Riri Kusumarani
Two chapters as group discussion. The first is about new product development for Teeth Whitening product. The second is about launching new product of Juice called Innocent. Group members : Tumenast Erdenbold,Edwin Opare and Riri Kusumarani.
Marketing can be defined as a process of socializing or communicating the value of product or service to the customers with the objective to sell products or services. It is actually a very critical function of business which focuses towards attracting the customers (Kotler, 2001). If properly planned and executed, marketing aims at getting far better results in form of increased sales, brand /image building, higher revenues, etc. The aim of this report is to provide an understanding of how marketing, research, planning and marketing mix are used in all organizations (Palmer, 2012). Marketing not only earns profitability to the marketers but also to the customers, as they have all the options in front of them to choose the best among the available ones (Palmer, 2012). Marketing is done with the aim of selling goods, services, events, experiences, ideas, people, businesses, information, awareness programs etc.
Colgate Palmolive - The Precision Toothbrush - Case Study AnalysisSharanya Ray
A presentation on Case Study Analysis of The precision Toothbrush made Colgate Palmolive, base on a Harvard Business School Case Study, written by John Quelch and Nathalie Laidler.
Marketing can be defined as a process of socializing or communicating the value of product or service to the customers with the objective to sell products or services. It is actually a very critical function of business which focuses towards attracting the customers (Kotler, 2001). If properly planned and executed, marketing aims at getting far better results in form of increased sales, brand /image building, higher revenues, etc. The aim of this report is to provide an understanding of how marketing, research, planning and marketing mix are used in all organizations (Palmer, 2012). Marketing not only earns profitability to the marketers but also to the customers, as they have all the options in front of them to choose the best among the available ones (Palmer, 2012). Marketing is done with the aim of selling goods, services, events, experiences, ideas, people, businesses, information, awareness programs etc.
Colgate Palmolive - The Precision Toothbrush - Case Study AnalysisSharanya Ray
A presentation on Case Study Analysis of The precision Toothbrush made Colgate Palmolive, base on a Harvard Business School Case Study, written by John Quelch and Nathalie Laidler.
Topaz city- căn hộ Hot nhất khu vực- chỉ từ 956 triệu căn 2 phòng ngủnguyennguyenanh
Chủ đầu tư : Công ty CP TM-DV-XD-Kinh doanh nhà Vạn Thái.
Dự án Topaz City tọa lạc vị trí đẹp, ở góc đường Tạ Quang Bửu và Cao Lỗ, Phường 4, Q.8. Tuyến đường kết nối với các đường lớn đi về trung tâm Quận 1, Q5, Đại Lộ Nguyễn Văn Linh đi Q7 và Bình Chánh, đại lộ Võ Văn Kiệt đi Quận 6 …Từ chung cư Topaz city bạn chỉ tốn 10 phút để đi đến Quận 1, và Q5 qua cầu Nguyễn Tri Phương và Cầu chữ Y. TOPAZ CITY-Đô thị đẳng cấp bên sông liền kề quận 1,4,5 và Phú Mỹ Hưng giá 956tr/căn 2pn.
Tuyến đường đẹp, là chốn an cư lý tưởng cho sự lựa chọn về nhà ở - là nơi sinh lợi cho đầu tư
Topaz City với thiết kế: 69,63-69,90-70,14-72,96-95,57(m2)
Tiện ích:
- Trường học, khu vui chơi dành riêng cho thiếu nhi,..
- Hồ bơi nội, ngoại khu, quảng trường ngọc trai,...
- Trung tâm thương mại, mua sắm, spa, gym ngay tầng trệt khu chung cư và khuôn viên hệ thống cây xanh rộng lớn thoáng mát.
Không những bạn được tận hưởng những tiện ích trong tương lai ngoài ra bạn còn được sở hữu ngay những tiện tích hiện hữu ngay xung quanh căn hộ như: Bệnh viện quận 8, hồ bơi Hòa Bình, Đại học FTU, Rmit,...
Thanh toán trước 20% và 80% còn lại sẽ thanh toán theo tiến độ của dự án.
Ngân hàng hỗ trợ vay 70% trả trong vòng 15 năm lãi suất ưu đãi.
Pháp lý hợp lệ.
Liên hệ tư vấn mua nhà: Ms Anh 0914144303
topaz city- khu đô thị ven sông- 100% căn góc -nhanh tay đặt chỗnguyennguyenanh
Chủ đầu tư : Công ty CP TM-DV-XD-Kinh doanh nhà Vạn Thái.
Dự án Topaz City tọa lạc vị trí đẹp, ở góc đường Tạ Quang Bửu và Cao Lỗ, Phường 4, Q.8. Tuyến đường kết nối với các đường lớn đi về trung tâm Quận 1, Q5, Đại Lộ Nguyễn Văn Linh đi Q7 và Bình Chánh, đại lộ Võ Văn Kiệt đi Quận 6 …Từ chung cư Topaz city bạn chỉ tốn 10 phút để đi đến Quận 1, và Q5 qua cầu Nguyễn Tri Phương và Cầu chữ Y. TOPAZ CITY-Đô thị đẳng cấp bên sông liền kề quận 1,4,5 và Phú Mỹ Hưng giá 956tr/căn 2pn.
Tuyến đường đẹp, là chốn an cư lý tưởng cho sự lựa chọn về nhà ở - là nơi sinh lợi cho đầu tư
Topaz City với thiết kế: 69,63-69,90-70,14-72,96-95,57(m2)
Tiện ích:
- Trường học, khu vui chơi dành riêng cho thiếu nhi,..
- Hồ bơi nội, ngoại khu, quảng trường ngọc trai,...
- Trung tâm thương mại, mua sắm, spa, gym ngay tầng trệt khu chung cư và khuôn viên hệ thống cây xanh rộng lớn thoáng mát.
Không những bạn được tận hưởng những tiện ích trong tương lai ngoài ra bạn còn được sở hữu ngay những tiện tích hiện hữu ngay xung quanh căn hộ như: Bệnh viện quận 8, hồ bơi Hòa Bình, Đại học FTU, Rmit,...
Thanh toán trước 20% và 80% còn lại sẽ thanh toán theo tiến độ của dự án.
Ngân hàng hỗ trợ vay 70% trả trong vòng 15 năm lãi suất ưu đãi.
Pháp lý hợp lệ.
Liên hệ tư vấn mua nhà: Ms Anh 0914144303
Our work with Atos on the Lead Generation Factory was rewarded with the trophy for Most Commercially Successful Campaign at the 2015 B2B Marketing Awards. Here is our submission.
Key learnings:
-New trends and data points around customer behaviour from 2020
-Channels that will continue to deliver on ROI for marketers across the digital world
-Leveraging marketing automation and fraud protection solutions for your user acquisition
-Anticipated changes in customer behaviour and planning better for 2021
9 Solutions is India’s leading strategy and brand insights firm. With proven expertise and global experience, 39 Solutions partners with clients and works closely with them to create success stories.
We help a business to grow, create a strong brand, manage risk and create sustainable strategic advantages. We believe in winning together: With You. For Success.
What is the Impact of Digital Content and Storytelling for Brands in 2014?
The role of communications and marketing professionals today, from PR or marketing manager to CMO, is to connect actions to outcomes.
Today, in the marketing-communications industry across Asia-Pacific there is a general consensus that “content is king”.
But how important is content really? How much does it create tangible value for brands and business? What is the value of digital content for Asian consumers?
In 2014, B2C and B2B consumers will continue to – with more sophistication than ever – utilize the information made available by brands in the digital space – both via online and mobile devices that enable their connectedness in real-time.
In this new proprietary research by Waggener Edstrom, you can discover all the latest findings about how digital content and brand storytelling impacts brands and businesses across 10 Asian markets. The results are fascinating and will help you create more impactful digital communications strategies.
Waggener Edstrom today announced the launch of a new, proprietary report entitled Content Matters: The Impact of Brand Storytelling Online in 2014 in APAC. WE’s ground breaking 2014 study across 10 Asian markets explores the relationship between content marketing and ROI. The results uncover valuable insights about how Asian consumers spend, advocate, and engage with B2B and B2C brands across APAC. More information in the press release, full report, and infographic below and attached.
- Zaheer Nooruddin
Waggener Edstrom Asia-Pacific CONTENT MATTERS 2014 Research Report - Full
Abhishek
1. Abhishek Trivedi
MBA in Marketing with 18 years of experience in Product Management, Market Research,
& Advertising in Telecom , Retail and Consumer durable Industry.
Experience July2015-Till date Aircel Guwahati
Marketing Head-GM
Heading Marketing function for Assam Circle with an annual gross revenue of 700cr and a customer
base of 4.8mn, responsible for achieving Revenue , RMS and EBITDA targets.
Innovative marketing programs aimed at upgrading the customers resulted in Highest revenue growth
amongst Aircel circles till July,2016, highest Revenue Market Share gainer within Aircel circles for
Q2,16.
Smartphone user base doubled from 13% in Oct,15 to 27% in July,16 riding on the Smartphone
Marketing program with deferred benefit of 3GB data over a period of 3 months.
Oct2012-July2015 TATA DoCoMo New Delhi(Corporate)
Head-PrepayBase Marketing(CLM)(DGM)
Responsible for achieving National Prepay revenue and customer churn targets, role
involved formulation of revenue generation and churn reduction plans as per the identified
customer segments, product launches and hypothesis testing to arrive at the right mix of
pricing and promotion.
Prepared Annual “Marketing Strategy” for acquisition, retention and revenue enhancement
of prepay High Value Customers.
Rolled out a new Customer Segmentation framework in order to maximize revenue
generation and churn reduction opportunities.
Launched voice and data bundled product 499, product targeted at high value, convenience
seeking segment and positioned as “longer validity with extra Talk time” generated 30mn
incremental revenue in the first six months of launch.
Introduced “My number, My choice” based on customers affinity towards numbers , to attract
High Value customers and improve customer retention, Number choice functionality is
contributed 11% of the total Gross additions nationally.
Undertook “Micromarketing” initiative to identify locations with dominant legs of usage and
data usage and communicate products accordingly in order to optimize advertising budget
and attract high value customers.
Launched “Emergency Talk time service” in order to provide convenience and thus improve
customer ARPU.
Project on “Increase in High Value Customers” awarded the Best organization
improvement project for H1 for 2013-14 .
U&R campaign management through campaign design creation, campaign evaluation using
SAS, and timely campaign modifications to improve net take rates were some of the regular
work involved.
Aug 2009-Oct2012 TATA DoCoMo Patna,Bhubaneshwar
Marketing Head(DGM)
Tel:9854199103
e-mail
abhishektrivedy@hotmail.com
1B,Tower 1
Protech heritage
Zoo Narengi Road
Guwahati-781024
2. Responsible for achieving Revenue and Acquisition targets for Prepay, Post pay and Data
verticals for GSM and CDMA business.
Nationally amongst the top two circles in terms of Revenue growth and customer addition
for the financial year 2012-2013.
Successfully put the circle on the revenue growth path with initiatives focusing on rate
hardening , competition flanking through Virgin brand and improving the acquisition quality.
Achieved least base decay nationally by Introducing “AON” product to arrest the erosion of
customer base , product rewards the customers based on their age on the network and has
been successful in retaining customer base more than 3 months old on the network.
Introduced deferred benefit acquisition product to enhance customer longevity on the
network , initiative resulted in higher retention of newly acquired base
Selected as a member of the “Project Kohinoor” an all India cross functional team floated
by the Executive President of the organization
Feb2009-July 2009 Aircel New Delhi
Product Head
Dec 2006-Feb 2009 The mobile store ltd New Delhi
Operations Head North India-Operator Services(DGM)
Responsible for Top line & bottom line revenue targets for operator service business for
Retail Outlets across North India.
Achieved highest productivity per store consecutively for two years by adopting the strategy
of “Wide assortment” and “competitive pricing”.
Joint promotion with Airtel on 1947 recharge denomination resulted in awareness creation
about recharge availability amongst airtel customers and 350% increase in sales value.
Working knowledge of “Retail Ideas” retail software for managing supply chain management
As initial member of the start up helped set up the distribution network for the operator
services business.
March2006-Dec2006 Hutch New Delhi
Product Head
Designed and implemented consumer promotion “Mera Number lucky hai” to capitalize on
the importance of number choice during the festive season.
January 2004-Feb 2006 Idea cellular Ltd Indore
Product Manager-Prepaid & VAS
Introduced RV 440 with off net and on net benefits to counter the unlimited proposition of
reliance, product contributed 8-10% of the recharge value
Introduced affordable top up of Rs111 with 450 min Idea-Idea free , product targeted at
heavy users, contributed 22% of the total recharge value.
Launched e Top up across the circle.
Introduced Multimodal numbers for CMT revenue enhancement.
October2000-January 2004 Eureka Forbes Ltd Mumbai
Assistant Product Manager Euroclean – Vacuum cleaner
3. Positioning Research on Euroclean resulted in repositioning of the Brand from “Enemy-
weapon” theme to “Deep cleaning for healthy living”. Sales grew by 23% in value terms in the
first year of the new campaign.
Designed and implemented Market planner which helped in determining the potential of different
markets and thereby different market planning approaches in different markets.
Innovative Marketing Program aimed at after sales customer contact resulted in collection of
101 different uses of a vacuum cleaner through the customers.
Introduced a new system of Market prioritization for media campaigns.
New Product Introductions
Introduced “Euroclean Bullet” a compact yet powerful vacuum cleaner to overcome the problem
of bulkiness.
Introduced “Euroclean W&D” a wet and dry vacuum cleaner aimed at mopping as well as
vacuum cleaning.
Regular work included
Preparation and implementation of Annual Marketing plan for the brand.
Experience Feb 1999 – December1999 Eureka Forbes Ltd Mumbai
Executive - Market Research
“Consumption chain analysis” a qualitative research on Aquaguard, led to introduction of of
DIY water purifier “Aquaguard-Nova”.
Concept of ‘Aqua guard water better than water boiled for 20 min’ came from the same
research which finally led to introduction of “Boiling film” advertisement to counter
competition from the boiling segment came from.
Conducted other regular Qualitative and Quantitative researches to generate customer insights
and measure satisfaction levels.
Experience July 1998-Jan 1999 Eureka Forbes Ltd Mumbai
Sales experience-Management trainee-Direct sales of Euro clean Vacuum cleaners, set a record
productivity of 10 units per month during the training period.
Education PGDBA from SIES college of management studies, Mumbai.
Area of specialization-Marketing(1996-98 batch)-First class.
B.A - History from Banaras Hindu University -Second class.
Areas of
Interest
Entrepreneurship, Brand and Retail management.
Computer
Literacy
MS-Office –Underwent a four weeks Aptech Global skills training program.
Training
Underwent a two day workshop on “Market analysis” and “Concepts in Brand Management”
conducted by “The advertising club Bombay”.
4. programs Attended a three day residential course on “Strategic Media Planning” at MICA Ahmedabad.
Hobbies
Walking, Fitness and Music.
Date of Birth
25-07-1972
Reference
1.Mr.S K Palekar,Ex Sr.VP Marketing,Eureka Forbes,Mumbai
2.Mr.Subir Ghosh, President Essar Group, Mumbai