More Related Content Similar to 50085245 final-project-of-lg-tv-2009 Similar to 50085245 final-project-of-lg-tv-2009 (20) 3. The survey shows that reason buying the LG television is its quality and after sales service. 5. As per survey report shows 36% of respondent buy LG television because of quality and 32% of respondent buy due to brand image. 6. By conducting survey it was found that there was only one service station and authorised dealer in the city due to which the customer were inconvenient. 9. Times was the major limiting factor as the time allotted to conduct survey was not enough. 11. The research is directly concerned with the study of consumer behavior and achieving absolute mathematical accuracy was not possible. 13. Door to door service: They deliver the goods at customer’s door provide door to door service to the customer on the purchase of goods. 48. To know the popularity of LG television in Bhatkal city. 49. To know the market share of LG television in Bhatkal city. 54. Times was the major limiting factor as the time allotted to conduct survey was not enough. 56. The research is directly concerned with the study of consumer behavior and achieving absolute mathematical accuracy was not possible. 57. Method of data collection was through personal and therefore bias becomes a major limitation. 58. Due to the time constraints all the customers were not covered. 59. The sample was restricted to 300 customers, which may restrict the scope and completion of study. 60. The scope of study is restricted only to the twin cities of Bhatkal. 63. The survey shows that reason buying the LG television is its quality and after sales service. 65. As per survey report shows 36% of respondent buy LG television because of quality and 32% of respondent buy due to brand image. 67. Address: ……………………………………………............................... 68. …………………………………………………………………………… 69. Tel: ……………..........E-mail: ...…………………………………………. 73. (b)If yes mention its brand? 75. Samsung Other (specify)…………….. 80. Brand image Other (specify)……………… 82. LG Flatron L G Flatron with Golden eye 83. LG LCD T.V Other (specify)…………….. 87. 29inch Other (specify) ………………… 89. Less than 1 year 1-2 years 91. 2-3 years 4 and above 95. Samsung Other (specify) ……………….. 103. housewiwes Other (specify) ……………….. 106. Up to 5000 5000-10000 107. 10000-15000 15000 and above 108. THANK YOU<br />Chapter – 12 <br />REFERENCE<br />REFERENCE<br />TEXT BOOKS<br />Principles of Marketing – Philip Kotler and Gery Armstrong<br />Marketing Research – D.D. Sharma<br />Marketing Research – Green & Tull<br />Websites:<br />www.lg.com<br />Www.lgindia.com<br />
![Executive summery<br />Title – CONSUMER BEHAVIOUR TOWARDS LG TELEVISION IN BHATKAL<br />INTRODUCTION<br />The report on consumer behaviour of LG television , consumer physchology is most important to study of consumer to know how people behave while purshasing, using and disposing the product and services.its necessary for marketer to know the buying behaviour of the consumer before marketing the product and services in order to be a successful marketer.<br />The objectives of report were as follows:<br />The primary objective of the study is to know about the consumer behavior towards the LG TELEVISION.<br />To know the popularity of LG television in Bhatkal city.<br />To know the market share of LG television in Bhatkal city.<br />To know the satisfaction level of current user of LG television.<br />Research was undertaken by following the below research methodology:<br />Research problem - <br />Research design – Descriptive.<br />Sample Universe – Bhatkal.<br />Sample frame : House wives.<br />Sample unit – Each household in 4 mojor area.<br />Nawayeth colony, Madina colony, Azad nager, Bhatkal town.<br />Sampling Technique – convience sampling method used.<br />Desire sample size – A sample size of 100 respondent was specified. <br />Research instrument – structured questionnaire.<br />The key findings of report was as follows :<br />,[object Object]](https://image.slidesharecdn.com/50085245-final-project-of-lg-tv-2009-110919132403-phpapp01/85/50085245-final-project-of-lg-tv-2009-1-320.jpg)
