Paras Credentials April2010


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Paras Credentials April2010

  1. 2. Paras Enterprises –Who We Are & What We Do. Paras Enterprises specializes in providing versatile, complete and measurable solutions in ensuring an immersive, interactive and experiential integrated marketing plan applicable to activations, corporate events, conventions, product launches, meetings, conferences, exhibitions and contests. Paras Enterprises, from the moment of inception of the brief through the journey of seeding of an idea, devising the measurability matrix to tackling logistics right and during the implementation, plans each step with foresight and creativity. We pride ourselves in our ability to plan and execute a below the line module with precision and finesse, never forgetting that creativity needs free reign and a touch of outrageousness is always welcome, yet remembering the fact that audiences are fragmented with customized needs! Endless Possibilities …It’s who we are, and what we do.
  2. 3. Paras Enterprise Expertise Brand Management Promotions <ul><li>Exhibition Handling </li></ul><ul><li>Fabrication </li></ul><ul><li>Space Booking </li></ul><ul><li>Creative Production </li></ul><ul><li>Launch Events </li></ul><ul><li>Conferences </li></ul><ul><li>Seminars </li></ul><ul><li>Dealers Meet </li></ul><ul><li>Annual Meetings </li></ul><ul><li>BTL Activities </li></ul><ul><li>Mall Promotions </li></ul><ul><li>Corporate activation </li></ul><ul><li>Canter Promotions </li></ul><ul><li>College Promotions </li></ul><ul><li>School Contact Programs </li></ul><ul><li>Society activations </li></ul><ul><li>Retail Channel activities </li></ul><ul><li>In Shop Demonstration </li></ul><ul><li>Influencer marketing </li></ul><ul><li>Mobile van Operations </li></ul><ul><li>Brand Visibility Programs </li></ul><ul><li>Brand Research </li></ul><ul><li>Creative services </li></ul><ul><li>Entertainment marketing </li></ul><ul><li>Branding Solutions </li></ul><ul><li>Channel Management </li></ul><ul><li>Brand Loyalty Programs </li></ul>Exhibitions Events
  3. 4. Paras Enterprise Campaigns CNTA
  4. 5. <ul><li>SITUATION </li></ul><ul><li>Airtel Telemedia is a leading- ISP In India. Airtel began as a late entrant in the ISP segment in India; therefore it was an uphill task to get consumers to embrace the brand which was dominated by Sify & Hathway the current market leader;. </li></ul><ul><li>To position Airtel Broadband as a state-of-the-art ISP Provider and further highlight it as a lifestyle brand rather than just an internet and telephone provider. </li></ul><ul><li>STRATEGY </li></ul><ul><li>Position Airtel Broadband as a top-of-the-line Internet Service. </li></ul><ul><li>Throughout the Campaign, the goal was to incorporate Airtel Broadband brand to every household. </li></ul><ul><li>PROGRAM </li></ul><ul><li>Pitched ideas to Society about the benefit of Broadband. </li></ul><ul><li>Sent brochure to all the household across A+ society across mumbai. </li></ul><ul><li>Roadshows were organized across all the society with airtel connectivity to give a feel of the product. </li></ul><ul><li>RESULTS </li></ul><ul><li>Airtel Broadband received an overwhelming response in excess of 1000 society and an equally positive feedback. </li></ul><ul><li>Sales of Broadband Connection significantly exceeded forecasted target. </li></ul><ul><li>Roadshows are still being managed every weekend by us for airtel broadband. Five years in a row. </li></ul><ul><li>Airtel DigitalTv Roadshows were also conducted by us on the same line. </li></ul>Airtel Broadband
  5. 6. <ul><li>SITUATION </li></ul><ul><li>Sify is a wholly owned subsidiary of Sify Technologies, which offers broadband products under the Name Sify Broadband in the country. </li></ul><ul><li>The idea was to plan a market Activity that would last the entire year and keep sify visibility in the market on a continuous basis. </li></ul><ul><li>STRATEGY </li></ul><ul><li>A major campaign was launched in the form of market Roadshows. </li></ul><ul><li>News Paper insertion was also done to create curiosity about the campaign. </li></ul><ul><li>PROGRAM </li></ul><ul><li>Branding Was done around all major marketable area around mumbai to create curiosity and hype about the brand. </li></ul><ul><li>Market Roadshows were conducted across all major markets around mumbai. </li></ul><ul><li>RESULTS </li></ul><ul><li>As a result of the this campaign,Sify Broadband penetration level increased double fold . </li></ul>Sify – Wireless Broadband
  6. 7. <ul><li>SITUATION </li></ul><ul><li>L & L builders offers unparalleled Quality, interspersed with luxury as well as comfort in their constructions to make homes which give customers satisfaction and unexpected delight. </li></ul><ul><li>To show the unique design of the L & L builders to the customers. </li></ul><ul><li>STRATEGY </li></ul><ul><li>Showcase the exclusive layout of L & L builders. </li></ul><ul><li>Profiling the upcoming projects of L & L builders. </li></ul><ul><li>PROGRAM </li></ul><ul><li>Initiate coverage of their various projects to create the curiosity among people. </li></ul><ul><li>RESULTS </li></ul><ul><li>The setup succeeded in showing of the luxury theme of the brand. </li></ul>L&L Builders-Times Property Exhibitions
  7. 8. Airtel Telemedia – Channel Management <ul><li>SITUATION </li></ul><ul><li>Telemedia services is a business unit of the Bharti Airtel Limited. </li></ul><ul><li>The Channel Management was not visible as a result lead generation was hit. </li></ul><ul><li>STRATEGY </li></ul><ul><li>Generate awareness about the Telemedia services through retail shops and other commercial setups. </li></ul><ul><li>Throughout the Campaign, the goal was to incorporate Airtel Telemedia services to every nook and corner. </li></ul><ul><li>PROGRAM </li></ul><ul><li>A program was devised to get all the existing Associate Channel Partner Branded. </li></ul><ul><li>A weekly schedule was derived to get new Acp and brand them . </li></ul><ul><li>RESULTS </li></ul><ul><li>The outcome of the program was :- </li></ul><ul><li>Acp Count rose to 1282 from 172. </li></ul><ul><li>Lead Generation from acp channel increased triple fold. </li></ul><ul><li>A 70% conversion ratio was achieved from the leads generated from acp channel. </li></ul>
  8. 9. Apple Imagine Store – Launch <ul><li>SITUATION </li></ul><ul><li>Apple is the one of the global electronics giant. They were keen on promoting their state-of-the-art Imagine store in the market place. </li></ul><ul><li>Imagine Store in question was a premium store which Stocked all the products of Apple..The Problem was relatively higher price and to top it all, Imagine Store was entering a new market segment that was driven by a very dominant players enjoying a very large chunk of the pie. </li></ul><ul><li>STRATEGY </li></ul><ul><li>We adopted a long-term plan, which ensured the desired impact of communications to the target audience by focusing on the USP of the product. </li></ul><ul><li>PROGRAM </li></ul><ul><li>The pre-launch phase focused on the Advantages of Imac Software's </li></ul><ul><li>The launch phase kick started with a training session of Imac basic softwares for kids. </li></ul><ul><li>RESULTS </li></ul><ul><li>In a period of two months of launch, Imagine Stores Was Placed as a Iconic Store at various malls. </li></ul><ul><li>The sales target forecasted were exceeded. </li></ul>
  9. 10. Paras Enterprise Contact Information Paras Enterprises F-23,Sej Plaza Near Nutan School Marve Road, Malad (W) Mumbai-400064 Contact No.-022-42667530/33/34 Website :-www.parasenterprise.i n