1. Inkulu Energy
Executive Summary
Introduction
Inkulu energy will offer affordable electric energy to Outdoor recreational customers. Our primary
focus is to provide a small mobile generator that can be carried or installed in a RV.
Once underway we will target other sub-segment to increase our sales. These markets are off-grid
customers lacking access to power or reliable grid power.
Company
The company has two registered offices, the head office in London and operations in Durban. The co-
founder have many years of experience in Sustainability and Rural development, with our senior
partner’s, Pablo Copelli, academic accomplishment we bring you clean thermal electric technology
for all.
Market
There are 407,000 recreational customer in the SA market and 171 million worldwide. Being a new
product and new hybrid technology we will be targeting 2-3% of innovators and early adopters. They
make up 16% of this market segment. We will drive our marketing and branding campaign via direct
access to these customers for first sales (Y2Q1) and develop channel partners to grow the sub-
segment.
An adjacent sub-segment (cell phone users) is our next target, which will take us to the major sub-
segment BOP (bottom of the pyramid) 600 million household for our product/s. There are 59 million
cell phones in use in SA and 570 million in rest of Africa. The problem is smart phones need constant
charging and is ravenous for power. The majority of these user are off-grid or don’t have reliable grid
power.
Our competitive advantage
- Price per watt
- Size : small, compact, light and robust
- High output per day
Compared to a solar panel of the same wattage.
Financial
Y1 is all expenses prototyping, testing and branding / marketing, it’s our cash burn phase. Y2 we go to
market based on our target and with slow traction we project sales of 47500 units

2. We allocated 20% to marketing and branding, £3 / R63 per unit towards training stakeholder and 2%
for R&D.
Projected profit 25% on the following forecast
- Y1 £ 0 / R 0
- Y2 £ 2.3 / R 48.3 million
- Y3 £ 10.4 / R 218.4 m
Conclusion
To bring this product to market we need YOU, the investor. The founders have funded the project
through man-hours and cash injection to develop the novel chemical compounds and initial prototype.
We want a low key and measured approach, minimising the cash burn in our early phase.
To accomplish this we require £ 630K / R 13.23 million split over three rounds, with each round tied
to major development milestones.
Status & Milestones
Milestone Date Funding received / required
MVP Start - founder investment Completed May 2015 £ 30000.00
Successful simulations Completed May 2015
CleanTech Open Africa Semi-Finalist May 2015(Finals to be adjudicatedSeptember 2015)
Awarded LoToNo Innovation Voucher Completed July 2015 £ 15000.00
Successful MVP (Minimum Viable Product)
development
Testing £ 50000.00
Phase One Completion (Month 3 External
Development)
Nov / Dec 2105 £ 180000.00
Phase Two Completion (Month 8 External
Development)
April / May 2016 £ 400000.00
Licensee trials April / May 2016
Launch August 2016 £ 344000.00 revolving credit
Profitability 5 Months from Launch
Breakeven 10 Months from Launch