Amazon Product Listing

1. Product Listing
AMAZONATION VA
MASTERCLASS

2. What is Product Listing?

3. An Amazon product listing is the product
page for each of the items you sell on
Amazon.

4. 10
What an Amazon Product Listing Does
• Enables your products to
be found in Amazon
searches
• Encourages shoppers to
purchase your products

5. Product
Listing
Pre requisite
• Approved Product
• Keyword Masterlist

6. Different Types of Product Listing
• Stand alone listing
• Parent/ Child listing

7. Product Listing Tools

8. Run Helium10 XRAY
Redirect to Cerebro

9. Run Frankenstein

11. Run Scribbles

12. Amazon Guideline for Title
• Length: 200 characters maximum
• Capitalization: Capitalize the first
letter of each word
• Numbers & Symbols: Use numerals
(2 instead of two)
• Don't include price or promotional
messages
• Don't use subjective commentary

13. Key Product Feature: bullet points
• Character differ from each category (Average: 200-250
characters
• Capitalize the first few words/ phrase for callouts
• Highlight the product's main features and benefits.

14. Product Description
• 2,000 bytes limit
• Additional information
like technical
specification can be
explained here

15. 06
Product Image

16. Backend Search Terms

17. Thank you!