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PRODUCT LISTING
MEL NOCILLADO-VA FBA SELLER
OPTIMIZATION
SHMIE LLC
What is Product Listing Optimization?
This is the process of optimizing
the listings to increase traffic and
conversion. Making all areas are
accounted for from product title,
description, reviews, and visibility
through keywords, search terms
and other means.
SHMIE LLC
Competitors
Research
Keyword Research
Product Listing
Creation
Product Image
Work Flow Process...
SHMIE LLC
01. Competitors Research
This will be done to the existing competitors
selling on Amazon with the same product using
Helium 10 Insight Reviews and Analysis.
We have to gather further information on how
the competitors doing in the market such as;
• Product Title
• Features and Benefits
• Reviews
• Images
• Customer Inquiries
SHMIE LLC
Basic Keyword
Advance Keyword
02. Keyword Research
Find relevant keywords for a product and save them in a list.
Sort, review, and select keywords to use for optimization based on search popularity and keyword
relevance.
Use the most popular keywords in your Amazon keyword list for Amazon listing optimization,
Keyword Research in Review
• Using Helium 10 Xray - It gives the total status of the product in the market
calculates the product sales, analyzes the competition, and many more.
• Helium 10 Cerebro - It gauges as the most effective Keyword for the
product on Amazon, It Leverages competitor's keyword ranking strategy and
optimized product listing to boost sales
• Helium 10 Magnet - keyword research tool designed to ease the search for
high-volume keywords.
SHMIE LLC
Advance Keyword
02. Keyword Research
• Determine the most Relevant Search Term not lower than
300 Sales Volume
• Get the Top 1-5 Competitor for the Highest Review and Sales,
Rank organically
• Run Helium 10 Cerebro <300, organic
• Download in CSV and import in Google sheet, copy the
Competitor's ASIN and transposed
• Determine how many competitors rank in the top 30 using
countif formula and serve as the keyword bank
SHMIE LLC
Product Listing Creation
Sellers must follow strictly the policies and guidelines of
Amazon
• Product Title
• Bullet Points
• Product Description
• Search Terms
• Subject Matter
• Product Images
SHMIE LLC
Product Listing Creation
Product Title
• Consists of the most relevant Keyword
• Product Name
• Target Audience or market
• Features and Benefits
SHMIE LLC
Product Listing Creation
SHMIE LLC
Bullet Points
• 200-character
• 5 Bullet points
• Benefits of the product
Product Listing Creation
Product Description
• 2000-character
• Product Introduction
• Technical Information
• Benefits and Features
• Call to Action
SHMIE LLC
Product Listing Creation
Search Terms
• 250-character
• Back-End
• Keyword not used
• Synonyms and misspelled keywords
Subject Matter
• 50-character
• Back-End
• Phrases not used
SHMIE LLC
Lifestyle Image
White background
Maximize the number of photos (9 images)
Product Images
Captivating Image
Benefits and Feature Images
Product Image
SHMIE LLC
Product Image
SHMIE LLC
Conclusion : Benefits
Improves Sales Visibility
Increase CTR
Higher Conversion Rate
Increase listing
Sales & Rank
Congratulation !!!
We Have Created and Optimized our New Product Listing
Thank you!
Lets Get In Touch....
MEL NOCILLADO
AMAZON VIRTUAL ASSISTANT FOR FBA SELLER
imeldanocillado22@gmail.com
SHMIE LLC

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Product Listing Optimization.pptx

  • 1. PRODUCT LISTING MEL NOCILLADO-VA FBA SELLER OPTIMIZATION SHMIE LLC
  • 2. What is Product Listing Optimization? This is the process of optimizing the listings to increase traffic and conversion. Making all areas are accounted for from product title, description, reviews, and visibility through keywords, search terms and other means. SHMIE LLC
  • 4. 01. Competitors Research This will be done to the existing competitors selling on Amazon with the same product using Helium 10 Insight Reviews and Analysis. We have to gather further information on how the competitors doing in the market such as; • Product Title • Features and Benefits • Reviews • Images • Customer Inquiries SHMIE LLC
  • 5. Basic Keyword Advance Keyword 02. Keyword Research Find relevant keywords for a product and save them in a list. Sort, review, and select keywords to use for optimization based on search popularity and keyword relevance. Use the most popular keywords in your Amazon keyword list for Amazon listing optimization, Keyword Research in Review • Using Helium 10 Xray - It gives the total status of the product in the market calculates the product sales, analyzes the competition, and many more. • Helium 10 Cerebro - It gauges as the most effective Keyword for the product on Amazon, It Leverages competitor's keyword ranking strategy and optimized product listing to boost sales • Helium 10 Magnet - keyword research tool designed to ease the search for high-volume keywords. SHMIE LLC
  • 6. Advance Keyword 02. Keyword Research • Determine the most Relevant Search Term not lower than 300 Sales Volume • Get the Top 1-5 Competitor for the Highest Review and Sales, Rank organically • Run Helium 10 Cerebro <300, organic • Download in CSV and import in Google sheet, copy the Competitor's ASIN and transposed • Determine how many competitors rank in the top 30 using countif formula and serve as the keyword bank SHMIE LLC
  • 7. Product Listing Creation Sellers must follow strictly the policies and guidelines of Amazon • Product Title • Bullet Points • Product Description • Search Terms • Subject Matter • Product Images SHMIE LLC
  • 8. Product Listing Creation Product Title • Consists of the most relevant Keyword • Product Name • Target Audience or market • Features and Benefits SHMIE LLC
  • 9. Product Listing Creation SHMIE LLC Bullet Points • 200-character • 5 Bullet points • Benefits of the product
  • 10. Product Listing Creation Product Description • 2000-character • Product Introduction • Technical Information • Benefits and Features • Call to Action SHMIE LLC
  • 11. Product Listing Creation Search Terms • 250-character • Back-End • Keyword not used • Synonyms and misspelled keywords Subject Matter • 50-character • Back-End • Phrases not used SHMIE LLC
  • 12. Lifestyle Image White background Maximize the number of photos (9 images) Product Images Captivating Image Benefits and Feature Images
  • 15. Conclusion : Benefits Improves Sales Visibility Increase CTR Higher Conversion Rate Increase listing Sales & Rank
  • 16. Congratulation !!! We Have Created and Optimized our New Product Listing
  • 17. Thank you! Lets Get In Touch.... MEL NOCILLADO AMAZON VIRTUAL ASSISTANT FOR FBA SELLER imeldanocillado22@gmail.com SHMIE LLC