This document provides an overview of product listing and how to create one. It discusses that product listing is composed of optimizing keywords for the front and back end and indexing for Amazon's search engine to boost conversion rates. It then gives a quick overview that includes doing keyword research on competitors' listings, and then outlines how to create a product listing by including a relevant title, bullet points highlighting benefits, a descriptive product description, targeted search terms, and enticing product images. The goal is to create a product listing that will help convert customers and drive sales on Amazon.