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1. SEO Strategy
KEYWORDS
ON-PAGE OPTIMIZATION
OFF-PAGE OPTIMIZATION

2. Keywords
• Find keywords to homepage and product page - When it comes to optimizing the most
important pages of your website, we have to consider relevancy, search volume, and ranking difficulty
• Pinpoint keywords for long tail searches - Creating content for product and category pages
can assist in ranking e-commerce site for additional keywords that might not have a place on your main
website. Plus, we can capitalize on long-tail keywords by placing these objects..
• Avoid Keyword Cannibalization - The most common issue with e-commerce sites is Keyword
cannibalization occurs when multiple pages of the same website are trying to rank for the same
keyword. So, what does this mean? It means you should not even write a blog post using a keyword that
you focused on for one of the pages on the main portion of your website.
That’s how we have come across the list of 650 keywords, with the
search location as Bangalore and the search volume close to 2,13,000.

3. Optimizing Category Pages
Category pages are key hub pages in any Ecommerce store and when optimized
correctly can bring in good traffic for top level keywords.
• Consistent title tags:- not too short or not too long:- Simplified category title tags into a
template format and added purchase intent keywords (buy/online)
• Adding unique content along with a long tail keyword to the category pages:- Adding a
unique description to each category ensures Google has some content to index and
reduces the risk of thin content penalties
Obviously, you’re going to draw less traffic with a long-tail keyword than you would with a
more common one, but the traffic you do draw will be better: more focused, more
committed, and more desirous of your services.

5. Optimizing Products
There is often a race to populate an Ecommerce store as quickly as possible and products are
thrown up with little regard for SEO. At the very least, this lowers the likelihood of individual
products ranking in search, and in some cases can even result in site-wide penalties.
• A large percentage of product descriptions should not be very thin
• All new products added to the site have original descriptions written for them before uploading.
• For consistency and to speed up creation, all product descriptions were written in the following
format:-
H2 Header with Product Name + Secondary keywords
Introductory Paragraph
Bullet point list of features
Closing Paragraph
Product video (if any)

6. On-page Optimization
Content --- Keywords relevant to the page or the
product. A keyword density of 2% or 1%
Images --- should contain the Name and the ALT
text relevant to the product
Each page being updated should contain the
Meta description , Right URL, Title, H1 tags

7. Where to use Keywords
• Use the keyword in the title of the page
• Use the keyword in the URL (e.g., www.groceries-online.com/shampoo/)
• Using the keyword, and variations (e.g., “Shampoo"), throughout the page copy
• Using the keyword in the meta tags, especially the meta description
• Use the keyword in any image file paths and in the images' alt text
• Use the keyword as the anchor text in links back to the page from elsewhere on the site

8. `
Fresh fruits and vegetables – fresh market
www.freshmarket.com/fresh-fruits-and-vegetables/
We at Fresh market provide one of the best fresh fruits and vegetables in and
around Bangalore with on-time delivery
55-60 words for title
150-160words for meta description
Depending on the page
Not only do we provide fresh fruits and vegetables but we guarantee
that it will be delivered to your doorstep with 60 minutes. Our
customers are a priority to us so in a rare chance that you are not
satisfied by the items sold to you please call our customer care and
we will refund you the entire amount.
www.freshmarket.com/fresh-fruits-and-vegetables/
Fresh Fruits and Vegetables
The image should contain a
name and alt text while
uploading
Url should contain the title of
the page and any numbers
along should be removed
H1 tag contains the
title of the page
The description should
contain a keyword
density of 2% or 1% and
an anchor text leading
back to page which is
of importance

9. Off-page Optimization
Media content creationLink Building
Competitor Analysis
Blogs Marketing
Social Media Management
URL structure:-
crawlable,navigation
Sitemap Building and Optimization