Amazon Seller Virtual Assistant | Amazon SEO & Listing Optimization Specialist - Helping Amazon Sellers generate top sales through my keyword research and listing optimization using one of my effective technique.
2. What is product listing?
Composed of keywords
Optimizing front end and back end
indexing for amazon search engine
boost conversion rates
3. HERE IS THE QUICK OVERVIEW ON HOW
WE ARE GOING TO CREATE A PROPER
PRODUCT LISTING
Keyword Research
Competitors Listing
Product Listing Elements
4. STEPS ON HOW TO DO PRODUCT LISTING OPTIMIZATION
1. Do a Competitor Research
- What are they doing good?
- What aspects do they need to improved?
- What can you do better?
2. Do a Keyword Research
- Tools such as Helium10, JungleScout, and seller tools can be useful in doing this task.
- Find out which keywords are relevant and what customers are frequently
searching for.
5. Keyword Research
Choose the top 1 competitor for Highest Sales and Highest
Review then run the cerebro, sort the highest to lowest
search volume and export data.
Create a template for Keyword Bank 1, Gathered all data
from highest sales and highest review after that remove
duplicates.
Choose the top 5 competitor for Highest Sales and Highest
Review then run the cerebro, sort the highest to lowest
search volume and export data.
Basic Keyword Research
Advanced Keyword Research
Create a template for Keyword Bank 2, Gathered all data
from highest sales and highest review. Determine how many
competitors rank on top 30 for a keyword
7. CEREBRO
Run Keyword Research of the ASINs using Cerebro
Extract the relevant keywords from highest search
volume to lowest
8. DATA FOR HIGHEST SALES
DATA FOR HIGHEST REVIEW
COMPETITORS LISTING
9. Lenght : 200 characters maximum
Capitalize the first letter of earch word but don't use all Caps
Conjuction (and, or, for) and articles (the, a, an) should not be capitalized
Don't capitalize preposition
Include size and color in "child" ASIN's for variation
Don't include price or promotional message such as "sale" or free ship"
Don't use subjection commentary such as "Hot Item" or Best Seller"
Criteria for
Product Listing
10. Most relevant keyword
Product Name Target Audience or Market
Main Product Featuresand Benefits
PRODUCT LISTING ELEMENTS
Product Little
11. 200 - 250 Characters
5 Bullet Points
Benefits of your product
PRODUCT LISTING ELEMENTS
Bullet Points
12. 2000 bytes Limit
Introduce your product
Benefits and Features
Call to Action
PRODUCT LISTING ELEMENTS
Product Description
13. Helps with keyword indexing and relevance
Limited to 249 bytes
Aim to enter as many unique keywords as you can
Include too search terms not used in title
Avoid preposition and short articles
Dont't includes Brand names
No subjective words (amazing, best, popular)
and no temporary words (sale, limited time only, new)
PRODUCT LISTING ELEMENTS
Backend Search Terms
15. PRODUCT LISTING
The winning product from my
Product Research and have already
found a supplier through Supplier
Sourcing
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