Join Catherine Hills, executive sponsor of the SAP Africa Business Women's Network, for a look into how to develop your career through networks and relationships. Catherine will be joined by James Marland, storyteller and hat-wearer, who will give practical ideas on building your brand on social media and using internal channels to get name awareness within your own company.

1. PUBLIC
Catherine Hills, James Marland, SAP
June 2017
Who Are You? The Power of Your
Personal Brand

2. 2PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Catherine Hills
James Marland

3. 3PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
This is My
Story …
“Oh, but my
darling, what if
you fly?”
Erin Hanson
“What if I fall?”

4. 4PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
“A brand is what people say about you when you are not in
the room.” Jeff Bezos, CEO Amazon

5. 5PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Women leadership worldwide
Globally the level of
women in senior roles
has risen just 3% in
the past five years, to
stand at 24%.
GrantThornton International Business
Report 2012

6. 6PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
What would
you do if you
weren’t afraid?
Now go out and
do it!

7. 7PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Inspirational speakers
Career advancement
Personal branding
Diversity and inclusion
Business Women’s Network at SAP
Networking
Role models
Mentoring

8. 8PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Business Women’s Network (BWN) mission
The BWN is an employee-driven network at SAP to help women advance their careers
and the company’s business.
By sharing professional insights, best practices, education, and experience, we help
one another develop skills and career-advancing opportunities to drive SAP’s success.
Each BWN chapter is encouraged to include any employees, women
and men, who believe in the BWN mission and SAP vision.
Each BWN chapter is encouraged to interact with customers, partners, and external
women’s networks to advocate or fulfill the BWN mission and SAP vision.
Connect. Grow. Lead.
SAP vision and BWN mission
Help the world run better and improve people’s lives.

9. Managing your personal brand

10. 10PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Your biography
Name badges
Your picture
Meeting introductions
Practicalities of managing your personal brand
E-mail brand
Your business card
At a conference
Brand your files

11. 11PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Don’t scream “I want a job”
List concrete accomplishments that speak to what you do
now
CutAncient History
Have different bios for different reasons
Your Biography

12. 12PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
External Meetings: Always wear a name badge
Keep a selection in your bag
If your name is too small to read on yourCorporate ID, wear
something else
Name Badge!

13. 13PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
No silhouettes, eggs
Check conference apps (> 30 SAP people at this
conference have no photograph)
Check Internal Portals, especially MS-Outlook
No holiday snaps, pay for a proper photograph
Have different ones for different situations
Your Picture

14. 14PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
The first 7 seconds are critical
Write it down and practice
Introduction should explain your relevance to the meeting
& the audience, so is likely different each time
Doesn’t have to be the first thing you say
Your Meeting Introduction: The Career Narrative

15. 15PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Different footers for different purposes
(logo, job title, size)
Change your footer regularly
“Sent from my iPad” : I don’t care
Pet peeve, not starting phone number with +1, +44 etc.
Email Brand

16. 16PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Choose job title carefully
Order multiple sets to tell the story
No fax Number
Keep up to date with Company Brand
What your Business Card Says about you

17. 17PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Bling up your Badge
Get a different Lanyard
Be Distinctive (The Hat is my thing)
At a Conference

18. 18PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Always update “File Properties” in MS-Outlook
Filenames:
 Include the customer name, your name and a date
 SAP_Owens_Corning_JMarland_2015-08-20.pptx
Not
 OC1.pptx
Brand your files

19. 19PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Your biography
Name badges
Your picture
Meeting introductions
Practicalities of managing your personal brand
E-mail brand
Your business card
At a conference
Brand your files

20. 20PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
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21. Thank you.

22. 23PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Who Am I: The Power of Personal Branding
Catherine Hills & James Marland
Breakout Session
SAP Ariba Live Prague, CZ June 12–14, 2017