Learn how SAP Hybris solutions can harness key technical capabilities of the SAP Cloud Platform, such as integration, analytics, and machine learning. For more from SAP Hybris, please visit us at: https://hybris.com/en/customers

1. PUBLIC
Sven Feurer, DirectorSAP Hybris Strategy & Solution Management, SAP SE
October2017
Unlock the Full Potential of SAP Hybris Solutions
Using SAP Cloud Platform

2. Big Picture:
SAP Hybris Solutions and SAP Cloud
Platform

3. 4PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Digital core
Experiencemanagement
Commerce ServiceMarketing Sales Revenue
Sharedcore services SAP S/4HANA
Back office
SAP Hybris
solutions
Front office
Simplifies and
differentiates
customer processes
Simplifies and
optimizes core
processes
Extensions
Data management(such as product,customer),analytics
The simplified front office with SAP Hybris solutions
Process management(quote,orderorchestration)
Machinelearning,artificialintelligence,InternetOf Things
SAP Cloud Platform
Enables innovation
and extension

4. 5PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Digital transformation = simplify
SimplifyFrontoffice suite
Marketing
cloud
Commerce
cloud
Sales
cloud
Service
cloud
Revenue
cloud
SimplifiedfrontofficePlatform
UX servicesIntegration services AI & ML services IoT services
API economy:
Microservices for SAP
Hybris solutions and others
(Cloud Foundry)
Collaboration services
SAP S/4HANA optimizes core back-
office processes oflarge enterprises
or subsidiaries
Innovate
Transform your
business with
SAP Hybris as a
Service on SAP
Cloud Platform
+ optimize + innovate
Digital core
Optimize
Unifiedbackoffice
SAP Hybris solutions
simplifyyour front office
suite
SAP Hybris solutions

5. Why SAP Cloud Platform?

6. 7PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
connecting people, things, and businessesIntelligently
Integration Mobile
Collaboration
Big Data
Business process
innovation
Connected data
Design thinking
Microservices
APIs
Real-time
analytics
Natural
language
IoT NetworksMachine
learning
(ML)
Experiences
Digital innovation opportunity

7. 8PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Business applications move to the cloud
Exponential growth
§ Exponential growth of IT
capabilities
§ Unprecedented change in
business models
§ Need to differentiate by
innovation
SAP Cloud Platform brings:
§ Agility by online development tools
§ Scalable infrastructure
§ Speed by ready-to-use services
§ Access everywhere
§ Smart integration abilities to SAP
core solutions and SAP Hybris
solutions
Hyper-
connectivity
Multicloud and
platforms
Social
everywhere
New user
experience
online and
mobile
New business
models and
e-commerce
Internet of
Things (IoT)
Big Data and
machine
learning

8. 9PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Services with SAP Cloud Platform
https://cloudplatform.sap.com/capabilities.html
Business
services
MobileSecurity Data and storage DevOps
Collaboration
ü SAP Jam
ü Gamification
ü Document center
User experience
ü SAP Fiori Cloud
ü Portal
ü Adobe Form
ü Build
Integration
ü Integration
ü API management
ü Cloud connector
ü Remote data sync
ü Agile data preparation
ü OData provisioning
IoT
ü IoT
ü Remote data sync
Analytics
ü Agile data preparation
ü Advanced analytics with
SAP HANA
ü SAP Analytics Cloud
ü Cloud app security
ü Cloud identity
authentication and
management
ü Secure SAP data centers
ü DevOps
ü App and device
management
ü App protection
ü Mobile service for SAP
Fiori
ü SDK for iOS
ü Big Data
ü Persistence in SAP HANA
ü ASE persistence
ü Document service
ü PostgreSQL
ü MongoDB
ü Object Store (S3)
ü Redis
ü SAP Hybris as a Service
ü Localization hub, tax
ü Web IDE
ü Monitoring service
ü Debugging applications
ü Translation hub
Runtimes and
container
ü Cloud Foundry services
ü Virtual machines
ü Programming models
(Java, XSJS, HTML5)
Machine learning
ü Image processing
ü Natural language
processing
ü Tabular and time-series
processing

9. 10PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
SAP Cloud Platform high-level architecture
Business services
SAP Hybris as
a Service
Localization,
tax
Data quality
Platform services Integration Analytics Mobile IoT
(Big) Data services:
SAP HANA
SAP ASE Redis
PostgreSQL MongoDB
Data & storage
services
Hadoop
SAP Vora2
On-premise,
managed
cloud
SaaS
Public cloud
1) Beta , 2) Planned innovations, future direction
Collaboration Security UX
Machine
Learning
…
SAP Web IDE and
SAP API Business Hub
Cockpit Marketplace
Development Operations Commerce
Virtual machines
Dev / Ops
Development
Lifecycle
management
Profiling
Monitoring
Debugging
Performance
statistics
Programming
models
HTML5,
XSJS, XSA
Java
Node.js
Python
Community
buildpacks
(1) (2)
Multicloud – execution environments:
SAP Business Suite
SAP BW/4HANA
SAP S/4HANA
SAP Cloud Platform

10. 11PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
IPaaS with packaged integration content
§ 100s of integration flows (iFlows) across SAP Hybris front office
solutions and to back officesystems like SAP S/4HANA, ERP,CRM
§ OpenAPIs to access SAP Hybris data via standard protocols,such
as OData, REST,SOAP
§ SAP Best Practices forrapid implementationand integration projects
SAP Cloud Platform connectivity
§ Cloud connectorto establish a secure tunnel from on-premise
applications toward SAP Cloud Platform
§ Ability to configure and consume remote services in cloud
applications using a Java API
Workflow services and business rules
§ Extend standard processes and orchestrate workflows across
applications and organizational domains
§ Web-based BPMN workflow editorand business rules engine
1. Integrate SAP Hybris solutions using SAP Cloud Platform Integration
Integration
Our vision for integration (CIO guide), road map for cloud integration

11. 12PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
2. Improve team productivity with collaboration, gamification, and
document center
Collaboration
SAP Jam collaboration
§ Leading collaboration platform for the entire enterprise with >40M
subscribersworldwide (internal and external collaboration)
§ Standard integration with SAP Hybris and SAP SuccessFactors
solutions, SAP S/4HANA, SAP ERP,SAP CRM, & other solutions
§ Workpatterns that help you quickly and easily start collaboration
§ Integration with enterprise content management systems (CMIS)
such as Alfresco One,MS Skype, Sharepoint, OpenText,SAP
DocumentCenter, and others
Gamification services
§ Easily manage gamification conceptssuch as points, badges,
missions,and the like, from the gamificationworkbench
§ Integrate gamification into new or existing apps
SAP Document Center
§ Ability to connectand share your business documents
§ Secure access to individual and business content everywhere
§ Solution based on the OASIS industry standard CMIS

12. 13PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
3. Connect securely using identity management and authentication
Security
Identity authentication
§ Provide your employees,customers,and partners
with simple and secure cloud-based accessto the
business processes,applications,and data they need
§ Enable, for example, higher security with two-factor
authentication
§ Securely integrate with on-premises identity
infrastructure (IdPs),such as MS Active Directory
Identity provisioning
§ Apply a comprehensive,low-costapproach
to identity lifecycle management
in the cloud
§ Automate the provisioning of
identities and authorizations
Identity
provisioning
SCIM
SAP Jam
Source systems:
§ ABAP-based SAP system
§ Microsoft Active Directory,
Azure Active Directory (AD)
§ SAP SuccessFactors solutions
§ SCIM-enabled solution
§ LDAP server
Target systems:
§ SAP Cloud Platform authentication
§ SAP Hybris solutions, SAP Jam,
Concur solutions
§ Google G Suite, Azure AD
§ SCIM-enabled solution
§ Cloud Foundry user account and
authentication server
Identity
authentication
§ Secure and simple access
§ Identity federation based on
SAML 2.0
§ Web and desktop SSO
§ Social, strong, and risk-based
authentication
§ User administration and
integration with on-premise user
stores
§ User groups, user self-services,
such as password reset,
registration, user profile
§ Cross-domain Identity
Management (SCIM) API
§ Branding of end-user UIs
§ Password and privacy policies

13. 14PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
4. Develop extension and build partner solutions
DevOps
Web IDE
§ Tap into a Web-based developmentenvironment that simplifies the end-
to-end application lifecycle forprototyping, development,packaging,
deployment,and custom extensions
§ Build on open standards, leverage existing knowledge and libraries with
SAP Enterprise Support offerings forJava, Node.js, and HTML5
§ Unleash the full potential of SAP HANA and develop data-centric apps
Need more flexibility?
§ Bring your own language with community-supportedbuildpacks (such as
PHP, Python, Ruby, Go) or create a custom buildpack
§ Get full operating system access to set up and operate software with
Virtual Machine
Translation hub
§ Translate your user interface quickly, accurately, and easily to accelerate,
for instance, your global presence,with supportfor >46 different
languages provided by our multilingual text repositoryor our machine
translation
XSA/XSC …
Virtual
Machines

14. 15PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
5. Leverage machine learning services and technologies in SAP Hybris
solutions
IOT / ML
Enhanced applications through machine learning
§ Understand the content and meaning of a variety of data types
such as images, written text, time series,and tabular data
Image processing services
§ Exploit visual content by making images searchable
§ Detectwhat is shown in pictures or find similar images
Natural language processing services
§ Analyze natural language content as contained in documents,
Web sites,or e-mails and reveal its meaning
§ Classifytext content, extract keywords, and detectthe topics of
documents
Tabular and time-series processing services
§ Analyze time-series data and discoverpotential trends or
changes in it
§ Enable sales and logistics departments to quickly react to
changes in sales demand or inventory stock by making use of
time-series analysis
Ready to use
and adaptable
Functional services
• Natural language processing
• Image and video
• Tabular and time series
• Speech and audio
Business services
Ready to integrate
Lifecycle
management
Ready to train
SAP LeonardoMachine Learning
on SAP Cloud Platform
Developer Data
scientist

15. SAP Cloud Platform: Global Adoption

16. 17PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
US-West (Chandler)
Canada (Toronto)
US-East (Ashburn)
Brazil (Sao Paulo)
Europe (St. Leon-Rot)
Russia (Moscow)
U.A.E. (Dubai)
Australia (Sydney)
China (Shanghai)
Japan (Tokyo)
Europe (Frankfurt)
US-East (VA)
US-Central (IA)
active
P
SAP Cloud Platform – 2017 data centers
SAP Cloud Platform: service availability per provider and region
planned Infrastructure
P
P
US-West (CA)
US-East (Sterling)
P
P Saudi Arabia (Riyadh)
P
P

17. 18PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
>1,000
Partner apps
in SAP App
Center
On SAP Cloud Platform
www.sapappcenter.com/
>600
Partners building apps
on SAP Cloud
Platform
>7,200
Customers on
SAP Cloud Platform
>40
SAP enterprise apps
on SAP Cloud
Platform

18. Customer Success

19. 20PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Keeping truckers and their cargo
safe
Thanks to BOSCH Secure Truck
Parking and SAP Cloud Platform
Bosch

20. 21PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Understanding gamers at scale
Challenge
§ Leading global developer and publisher of free-to-play mobile
games such as Cooking Dash, Diner Dash, Gun Bros, Deer
Hunter, Eternity Warriors, Frontline Commando, Heroes of
Destiny
§ Over 5 million daily active users generating up to 2 billion
events and 1.2 terabytes per day
Solution
§ From on-premise Hadoop to Big Data services from SAP to
scale and optimize
glu

21. 22PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Bringing print catalogs to life with an interactive app
Challenge
§ 40 kg set of product presentation tools (print catalog,
demo boxes, product flags, and print brochures)
§ Less than 10% of the available product variations
covered
Solution
§ Digital mobile app for Apple iPad: Crystal Collection
app
§ The entire collection of Swarovski creations at your
fingertips
§ Built on SAP Mobile Platform
Swarovski

22. 23PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Enabling your field sales to get a perfected, prepared
list of their outlets to be visited
Solution
§ Planning based on strategic sales targets, business
goals, front and back office rules, and marketing
guidelines
§ Usage of real-time and historical traffic information within
planning
§ Support of ad hoc planning and planning around fixed
appointments
§ Use of premium geo-optimization services of PTV
(member of the Porsche SE Group)
§ More information on www.maiTour.org
Tour planning and optimization

23. 24PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Big Data and
machine
learning
UX and
mobile
Digital and IoT
Collaboration
Integration
Partner/apps
SAP Cloud Platform: public success stories (selection)
https://cloudplatform.sap.com/success.html

24. Getting Started

25. 26PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Start with SAP Cloud Platform to unlock the full potential of SAP Hybris
solutions
Developer overview
http://developers.sap.com/cloud
Developer tools
www.sap.com/developer/trials-downloads.html
Developer community
www.sap.com/community/topic/cloud-platform.html
openSAP courses
http://open.sap.com
Road maps
www.sap.com/solution/roadmaps.html
Try and develop
CloudPlatform.SAP.com/try
Partner apps
sapappcenter.com
Learn
CloudPlatform.SAP.com
Customer success stories
http://cloudplatform.sap.com/success.html
SAP Help Portal
https://help.sap.com/viewer/product/CP/Cloud/en-US
Service descriptions
https://cloudplatform.sap.com/capabilities/service-
description.html
Pricing
http://cloudplatform.sap.com/pricing.html
Agreements and general terms
and conditions (GTCs)
www.sap.com/about/agreements.sap-cloud-services-
customers.html
SAP Hybris as a Service
www.yaas.io/
SAP Fiori and SAPUI5 in action
www.sapfioritrial.com/
https://experience.sap.com/fiori-design-ios/
https://sapui5.hana.ondemand.com
Integration content and SAP API
Business Hub
https://cloudintegration.hana.ondemand.com
https://api.sap.com/
Rapid prototyping
www.build.me/splashapp/
Portal demo kit
https://demo.cloudportal.sap.com/sites#Home-show

26. Thank you.
Contact information:
Sven Feurer
Director, SAP Hybris Strategy & Solution Management. SAP SE
sven.feurer@sap.com
+49 6227 7-56803