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Le social-selling : comment développer ses ventes avec les Réseaux Sociaux

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Henri Kaufman
Henri Kaufman

Sylvie Lachkar explique aux #SOMDIG16 : Comment être plus performant et toucher plus de monde avec un nombre stable de commerciaux, voire en diminution ? Le livre des Sommets du Digital avec le contenu complet des conférences est disponible ici : http://www.editions-kawa.com/home/148-les-sommets-du-digital-2016-imaginer-demain-et-reussir-aujourdhui.html

Marketing
1 of 20
SocialSelling@SAPSylvie Lachkar – Social Selling@SAP, EMEA
WHAT ARE YOUR CHALLENGES? Internal WHAT ARE YOUR CHALLENGES?
3© 2014 SAP AG or an SAP affiliate company. All rights reserved. THINGS HAVE CHANGED
4© 2014 SAP AG or an SAP affiliate company. All rights reserved. YOU HAVE TO CHANGE
5© 2014 SAP AG or an SAP affiliate company. All rights reserved. SUCCESS
6© 2014 SAP AG or an SAP affiliate company. All rights reserved. WHAT IS SOCIAL SELLING ?
7© 2014 SAP AG or an SAP affiliate company. All rights reserved. DEVELOP A REPUTATION LISTEN & GATHER INTELLIGENCE BUILD YOUR NETWORK OFFER INSIGHTS & SHARE CONTENT HOW ?
8© 2014 SAP AG or an SAP affiliate company. All rights reserved.
9© 2014 SAP AG or an SAP affiliate company. All rights reserved. WHAT TOOLS ?
10© 2014 SAP AG or an SAP affiliate company. All rights reserved. Create a professional brand Find the right people Build strong relationships Engage with insights
11© 2014 SAP AG or an SAP affiliate company. All rights reserved.
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 12 REMEMBER… SOCIAL SELLING EVERYONE GAIN TIME ENGAGE REACH QUOTA SOCIAL TOOLS
13© 2014 SAP AG or an SAP affiliate company. All rights reserved.
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 14 REMEMBER… BE VISIBLE PERCEPTION YOURSELF KEYWORDS CONNECTABLE
15© 2014 SAP AG or an SAP affiliate company. All rights reserved. YOUR NETWORK
16© 2014 SAP AG or an SAP affiliate company. All rights reserved. REMEMBER… PEOPLE YOU KNOW NEW CONNECTIONS CONTACTS CUSTOMISE MOBILE
17© 2014 SAP AG or an SAP affiliate company. All rights reserved. LISTEN
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 18 WHY LISTEN ?
19© 2014 SAP AG or an SAP affiliate company. All rights reserved. SHARE
20© 2014 SAP AG or an SAP affiliate company. All rights reserved. OTHERS PUBLIC AUTHENTICITY MARKETING EGOCENTRIC REMEMBER…

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Le social-selling : comment développer ses ventes avec les Réseaux Sociaux

  • 1. SocialSelling@SAPSylvie Lachkar – Social Selling@SAP, EMEA
  • 2. WHAT ARE YOUR CHALLENGES? Internal WHAT ARE YOUR CHALLENGES?
  • 3. 3© 2014 SAP AG or an SAP affiliate company. All rights reserved. THINGS HAVE CHANGED
  • 4. 4© 2014 SAP AG or an SAP affiliate company. All rights reserved. YOU HAVE TO CHANGE
  • 5. 5© 2014 SAP AG or an SAP affiliate company. All rights reserved. SUCCESS
  • 6. 6© 2014 SAP AG or an SAP affiliate company. All rights reserved. WHAT IS SOCIAL SELLING ?
  • 7. 7© 2014 SAP AG or an SAP affiliate company. All rights reserved. DEVELOP A REPUTATION LISTEN & GATHER INTELLIGENCE BUILD YOUR NETWORK OFFER INSIGHTS & SHARE CONTENT HOW ?
  • 8. 8© 2014 SAP AG or an SAP affiliate company. All rights reserved.
  • 9. 9© 2014 SAP AG or an SAP affiliate company. All rights reserved. WHAT TOOLS ?
  • 10. 10© 2014 SAP AG or an SAP affiliate company. All rights reserved. Create a professional brand Find the right people Build strong relationships Engage with insights
  • 11. 11© 2014 SAP AG or an SAP affiliate company. All rights reserved.
  • 12. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 12 REMEMBER… SOCIAL SELLING EVERYONE GAIN TIME ENGAGE REACH QUOTA SOCIAL TOOLS
  • 13. 13© 2014 SAP AG or an SAP affiliate company. All rights reserved.
  • 14. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 14 REMEMBER… BE VISIBLE PERCEPTION YOURSELF KEYWORDS CONNECTABLE
  • 15. 15© 2014 SAP AG or an SAP affiliate company. All rights reserved. YOUR NETWORK
  • 16. 16© 2014 SAP AG or an SAP affiliate company. All rights reserved. REMEMBER… PEOPLE YOU KNOW NEW CONNECTIONS CONTACTS CUSTOMISE MOBILE
  • 17. 17© 2014 SAP AG or an SAP affiliate company. All rights reserved. LISTEN
  • 18. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 18 WHY LISTEN ?
  • 19. 19© 2014 SAP AG or an SAP affiliate company. All rights reserved. SHARE
  • 20. 20© 2014 SAP AG or an SAP affiliate company. All rights reserved. OTHERS PUBLIC AUTHENTICITY MARKETING EGOCENTRIC REMEMBER…