Vac Presentation Sept 09


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Presented to the VAC as an introduction to the potential of social media.

The Committee comprises 12 elected members, the 18 Variety Branch Secretaries, the 6 Variety, Light Entertainment and Circus Councilors and members elected by the Executive Committee of the Variety Artistes' Federation.

The purpose of the Committee is to advise the Equity Council on Variety matters.

They are wanting to know about the social media phenomenon and how it can help members get work, get connected and get noticed.

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Vac Presentation Sept 09

  1. 1. Variety Advisory Committee Making the Web Work for you. Caron Lyon @ pcmcreative
  2. 2. Social Media <ul><li>Get noticed </li></ul><ul><li>Get connected </li></ul><ul><li>Get work </li></ul>
  3. 3. The Interweb Thingy “ All the high-speed cables in the world are worthless without material that the public want to download.” Digital Britain. An opportunity missed.
  4. 4. Business bit! Two-thirds of the world’s Internet population visit social networking or blogging sites, accounting for almost 10% of all internet time. Nielsen report “ Global Faces and Networked Places .”
  5. 5. More Statistics UK mobile web users have the greatest propensity to visit a social network through their handset with 23% of them (2 million people) doing so, compared to 19% in the US (10.6 million people). An increase from last year of 249% in the UK and 156% in the US Nielsen report “ Global Faces and Networked Places .”
  6. 6. Facebook <ul><li>By Autumn 2007 Facebook received 40 billion page views a month. </li></ul><ul><li>Users spend an average of 19 minutes a day on Facebook </li></ul>Information from crunchbase
  7. 7. Twitter <ul><li>Twitter was launched in July 2006 </li></ul><ul><li>Dec 07 – 08 Twitter grew from 500,000 to over 4 million users </li></ul><ul><li>Dec 08 to Mar 09 Twitter grew from 4 million to 14 million </li></ul>Information from crunchbase
  8. 8. Independent Theatre Arts Pilot Theatre - This Child - Live On line
  9. 9. Why be Online? <ul><li>As a performer the performance is the passion. </li></ul><ul><li>Getting an audience to pay and see you perform generates your income. </li></ul>
  10. 10. How do you get your audience?
  11. 11. How do you get noticed?
  12. 12. Hoipolloi Theatre Company
  13. 13. User Generated Content
  14. 14. How can you make it work? <ul><li>Generate new audiences and promote upcoming work. </li></ul><ul><li>Provide information and feedback arena for your existing audience. </li></ul><ul><li>Develop a fan base encouraging audiences to see you again? </li></ul><ul><li>Increase your knowledge and stay up to date with industry news? </li></ul><ul><li>Network and stay in touch with others within your industry? </li></ul><ul><li>Establish your online identity and provide information to where you can be seen next? </li></ul><ul><li>Run your business and administrate your act more productively? </li></ul>
  15. 15. <ul><li>Recent Activity </li></ul><ul><li>Personal Profiles </li></ul><ul><li>Groups </li></ul><ul><li>Forums </li></ul><ul><li>Events calendar </li></ul><ul><li>Live Chat </li></ul><ul><li>Photo Gallery </li></ul><ul><li>Measurable Statistics </li></ul>Get connected
  16. 16. New Media <ul><li>Podcasts </li></ul><ul><li>Mobisodes </li></ul><ul><li>Computer Games </li></ul><ul><li>Internet only productions </li></ul><ul><li>Blogging </li></ul><ul><li>Live Streaming - archived </li></ul><ul><li>Live Streaming – live only </li></ul><ul><li>Future use </li></ul>
  17. 17. Online Resources PCM in action network invitation
  18. 18. In Plain English <ul><li>Social Media </li></ul><ul><li>Social Networking </li></ul><ul><li>Blogging </li></ul><ul><li>RSS </li></ul><ul><li>Photo Sharing </li></ul><ul><li>Twitter </li></ul>
  19. 19. All roads lead home Audience Agents Venue booker Funders Fans Artists Staff, Cast & Crew Schools Press
  20. 20. Questions <ul><li>Get noticed </li></ul><ul><li>Get connected </li></ul><ul><li>Get work </li></ul>