Film 260 flipbook

1. HOW GOOGLE IS
DETERMINING
THE FUTURE OF
THE INTERNET
By Dylan Gillespie

2. 1.
2.
3.
?

3. Google effectively
controls the flow of
online information
1 TRILLION
Google services over
searches every year
(Sullivan)
Photo: Movie-Matrix-wallpaper - Tony Werman - CC BY 2.0 -
https://www.flickr.com/photos/tt2times/2568645910

4. 89%world desktop search
market share (Statista)
Photo: CC0
GOOGLE’S DOMINANCE

5. But is Google GOOD?
There is evidence that Google
Search favours Google
products (Edwards; Reuters),
as well a politically liberal bias
(Westen; Trielle).
Photo: Public Domain - https://commons.wikimedia.org/wiki/File:
Google_Maps.svg
Photo: DEMOCRAT DONKEY CLIP
ART - M. Darwin - CC BY SA 3.0 -
http://www.freebordersandclipart.
com/ClipArtImagePages/Democrat
Donkey.htm

6. Search Bias (Slate)

7. In 2011, Google
avoided paying
$2 BILLION
in taxes(Armitstead)
Photo: Money! - Tracy O - CC BY 2.0 - https://www.flickr.
com/photos/tracy_olson/61056391

8. The way Google pays taxes in the
UK is “calculated and unethical”
- British MP Margaret Hodge (BBC)
The way Google pays taxes in the
UK is “calculated and unethical”
- British MP Margaret Hodge (BBC)
Google is “sneaking away
citizens' privacy.”
- Viviane Reding, European
Commissioner of Justice, 2012
(Hough)
Photo: CC0 - https://pixabay.
com/static/uploads/photo/2014/03/25/15/20/europe-
296545_960_720.png
Photo: CC0 - https://pixabay.
com/static/uploads/photo/2013/07/13/01/09/european-union-
155207_960_720.png
Photo: CC0 - https:
//pixabay.
com/static/uploads/photo
/2015/11/06/13/29/union-
jack-1027898_960_720.jpg
Photo: CC0

9. Google infringes
European privacy
laws. (AFP)
Photo: CC0 - https://www.pexels.com/search/city/
Google collaborated
with NSA
surveillance
program PRISM
(Gellman)

10. “Google will interpose itself,
and hence the United States
government, between the
communications of every
human being not in China.”
- Julian Assange
Photo: CC0 - https://pixabay.com/en/globe-world-map-earth-
32299/
Photo: Wikileaks logo - Wikileaks - CC BY
SA 3.0 - https://commons.wikimedia.
org/wiki/File:Wikileaks_logo.svg

11. “Democracy is
insidiously
subverted by
technologies of
surveillance.”
- Julian Assange
“The advance of information
technology epitomized by Google
heralds the death of privacy for
most people and shifts the world
toward authoritarianism.”
Photo: Julian Assange in the Ecuadorian Embassy, London -
Cancillería Ecuador - CC 2.0 - https://commons.wikimedia.
org/wiki/File:Julian_Assange_-_9060712888_(cropped).jpg
Photo: CC0 - https://pixabay.
com/static/uploads/photo/2013/07/12/17/49/motherboard-
152501_960_720.png

12. “We know where you are. We know
where you've been. We can more or
less now what you're thinking about.”
- Eric Schmidt, Google CEO, 2010
(Thompson)
Photo: Eric Schmidt at the 37th G8 Summit in Deauville 037.jpg -
Guillaume Paumier - CC BY 2.0 - https://www.flickr.
com/photos/gpaumier/5847557719
Photo: Synapse in brain - Allan Ajifo - CC BY 2.0 - https:
//commons.wikimedia.org/wiki/File:Synapse_in_brain.jpg

13. “Users often aren’t
aware that their
location played a role in
being shown a
particular ad.” (Dwoskin)
“Before granting
companies access to
such critical components
of our lives, we should
know exactly what they
will collect and how well
it will be protected.”
(Golbeck)
Photo: CC0 - https://pixabay.
com/static/uploads/photo/2013/04/01/08/38/satellite-
98427_960_720.png
Photo: Public Domain

14. “Google is now turning into a custodian
of a far wider and more intimate range
of information about individuals.”
- The Economist, 2007 Photo: CC0 - https://pixabay.
com/static/uploads/photo/2016/01/19/17/45/p
eople-1149873_960_720.jpg

15. In the future, people will continue to “make
tradeoffs favoring convenience and
perceived immediate gains over privacy” -
Pew Research Center, Digital Life in 2025
(Anderson)
“Companies like
Facebook, Google,
Yahoo, and Twitter
shouldn’t try to be
guardians of… a well-
ordered society.”
(Rosen)
Photo: CC0 - https://pixabay.com/static/uploads/photo/2015/03/07/05/24/technology-662833_960_720.jpg

16. Google also played a key
role in the EU’s “Right to
be Forgotten” ruling.
Photo: CC0 - https://pixabay.
com/static/uploads/photo/2014/03/25/15/20/europe-
296545_960_720.png

17. 31%world digital
advertising market
share (Smith)
97%mobile search ad
spend (Gabbert)
Google dominates the
digital advertising space
Photo: CC0
Photo: CC0

18. Because of Google’s dominance of the
digital ad market, you have millions of
websites being optimized to satisfy
Google’s Quality Score parameters.
Google is
effectively
determining how
websites should
look and navigate.
Photo: CC0

19. Sources:
AFP,. "Google Infringes EU Privacy Laws, Data Agencies Say - France 24". France 24.
N.p., 2012. Web. 5 June 2016.
Anderson, Janna and Lee Rainie. "Digital Life In 2025". Pew Research Center:
Internet, Science & Tech. N.p., 2014. Web. 5 June 2016.
Armitstead, Louise. "Google Avoided $2Bn Tax By Funnelling Profits Through
Bermunda". Telegraph.co.uk. N.p., 2012. Web. 5 June 2016.
Assange, Julian. "The Banality Of ‘Don’T Be Evil’ By Julian Assange". Nytimes.com. N.
p., 2013. Web. 5 June 2016.
BBC,. "Margaret Hodge Labels Google Tax Record 'Evil' - BBC News". BBC News. N.
p., 2016. Web. 5 June 2016.
Cringely, Robert. "Google? Evil? You Have No Idea". InfoWorld. N.p., 2016. Web. 5
June 2016.
Darbyshire, Demetria et al. "Don't Judge A (Face)Book By Its Cover: Exploring
Judgement Accuracy Of Others' Personality On Facebook". Computers in Human
Behavior 58 (2016): 380-387. Web.
Dwoskin, Elizabeth. "Where Were You 3 Minutes Ago? Your Apps Know". WSJ. N.p.,
2016. Web. 5 June 2016.
Edwards, Jim. "Here's The Evidence That Google's Search Results Are Horribly
Biased". Business Insider. N.p., 2016. Web. 5 June 2016.
Gabbert, Elisa. "Google Adwords Facts & Stats | Wordstream". Wordstream.com. N.
p., 2012. Web. 5 June 2016.

20. Gellman, Barton and Laura Poitras. "U.S., British Intelligence Mining Data From Nine
U.S. Internet Companies In Broad Secret Program". Washington Post. N.p., 2016. Web.
5 June 2016.
Golbeck, Jennifer. "This App Tracks You While You Shop". Slate Magazine. N.p., 2016.
Web. 5 June 2016.
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Google,. "Understanding Landing Page Experience - Adwords Help". Support.google.
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Gulati, Daniel. "Our Dangerous Obsession With External Recognition". Harvard
Business Review. N.p., 2013. Web. 5 June 2016.
Hough, Christopher. "Google 'Sneaking Away Citizens' Privacy' Says EU
Commissioner". Telegraph.co.uk. N.p., 2012. Web. 5 June 2016.
Kaplan, Sarah. "How The Internet Makes You Think You’Re Smarter Than You Really
Are". Washington Post. N.p., 2016. Web. 5 June 2016.
Kruzel, John. "How To Keep Your Mug Out Of Google’S New Ad Scheme". Slate
Magazine. N.p., 2016. Web. 5 June 2016.
Powles, Julia and Enrique Chaparro. "How Google Determined Our Right To Be
Forgotten". the Guardian. N.p., 2015. Web. 5 June 2016.
Reuters,. "EU Files Formal Charges Against Google | Fox Business". Fox Business. N.p.,
2015. Web. 5 June 2016.
Rosen, Jeffery. "The Web Means The End Of Forgetting - Nytimes.Com". Nytimes.com.
N.p., 2016. Web. 5 June 2016.

21. Smith, Craig. "50 Amazing Google Advertising Statistics". DMR. N.p., 2014. Web. 5
June 2016.
Statista,. "Global Search Engine Market Share 2016 | Statistic". Statista. N.p., 2016.
Web. 5 June 2016.
Sullivan, Danny. "Google Still Doing At Least 1 Trillion Searches Per Year". Search
Engine Land. N.p., 2015. Web. 5 June 2016.
The Economist,. "Who's Afraid Of Google?". The Economist. N.p., 2007. Web. 5 June
2016.
Thompson, Derek. "Google's CEO: 'The Laws Are Written By Lobbyists'". The Atlantic.
N.p., 2010. Web. 5 June 2016.
Trielli, Daniel, Sean Mussenden, and Nicholas Diakopoulos. "Why Google Search
Results Favor Democrats". Slate Magazine. N.p., 2016. Web. 5 June 2016.
Westen, John. "Google Accused Of Liberal Bias After Refusing Conservative Ads".
LifeSiteNews. N.p., 2016. Web. 5 June 2016.