N-TEN #14NTC 5+ Digital Marketing Ideas You Can Use Mon Morn

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Are you a nonprofit, NGO, social enterprise or foundation? Learn the hottest ways to reach, cultivate, convert and capture data back into your CRM using cutting-edge apps and techniques.

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N-TEN #14NTC 5+ Digital Marketing Ideas You Can Use Mon Morn

  1. 1. IDEAS YOU CAN USE MON MORN Dial Up Your Digital Marketing 3/15/14 #14NTC | @ch3ryl
  2. 2. CHERYL // CONTEE  Affiliate of Harvard's Berkman Center for Internet & Society  The Root 100 list of established and emerging Black leaders  Huffington Post Top 27 Female Founders in Tech to Follow on Twitter in 2011.  Fast Company 2010 Most Influential Women in Tech 3/15/14 #14NTC | @ch3ryl
  3. 3. ABOUT US // CLIENTS 3/15/14 #14NTC | @ch3ryl
  4. 4. FACEBOOK FRAUD & FLUX 3/15/14 #14NTC | @ch3ryl
  5. 5. ACTION PLAN  Reach  Cultivate  Convert  Capture (Data) 3/15/14 Website Redesign
  6. 6. STOP: COUNTING LIKES START: TRACKING ENGAGEMENT • Facebook ad-driven likes = Fake? • FB Insights and Ads offer more data • DO: Follow Algorithm changes • TREND: Data-driven behavioral targeting 3/15/14 #14NTC | @ch3ryl
  7. 7. Big Data Targeting for Social Impact "It opens up a new realm of possibilities for online advocacy. ! It's definitely a tool I'd recommend. It's changing the ! way that we do online advocacy.” David Norton, Advocacy Manager, SEIU in TechPresident article
  8. 8. “HACK” FACEBOOK 3/15/14 #14NTC | @ch3ryl
  9. 9. CROWDTANGLE – Reveal Top Performing Content 3/15/14 #14NTC | @ch3ryl
  10. 10. ActionSprout – Embed Actions in FB & Connect to CRM 3/15/14 #14NTC | @ch3ryl
  11. 11. MEME-JACK 3/15/14 #14NTC | @ch3ryl
  12. 12. TAP THE MICRO-ZEITGEIST 3/15/14 #14NTC | @ch3ryl
  13. 13. Knod.es – Leverage 6 Degrees of Social Graph 3/15/14 #14NTC | @ch3ryl
  14. 14. STOP INTEGRATING YOUR CRM 3/15/14 #14NTC | @ch3ryl
  15. 15. 3/15/14 #14NTC | @ch3ryl
  16. 16. Salesforce Foundation: Twitter + CRM = ! 3/15/14 #14NTC | @ch3ryl
  17. 17. 3/15/14 #14NTC | @ch3ryl
  18. 18. TELL A STORY 3/15/14 #14NTC | @ch3ryl
  19. 19. The Other White Meat: FB’s Instagram 3/15/14 #14NTC | @ch3ryl
  20. 20. 3/15/14 !
  21. 21. 3/15/14 Website Redesign
  22. 22. WHY IT MATTERS // CHANGE THE WORLD “I started out with a dream to make a star in a jar, and I ended up … making things that I think can change the world.” — Taylor Wilson (teenage nuclear scientist) 3/15/14 #14NTC | @ch3ryl
  23. 23. cheryl@fissionstragy.com cheryl@attentive.ly @ch3ryl 3/15/14 #14NTC | @ch3ryl

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