What's happening in digtial - June 2010


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A summary of digital trends, summer 2010

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  • Foursquare/Gowalla – - SXSW it was the showdown – 600,000+ users as of March and Gowalla was just over 100,000. merchants offering rewards, signs posted with offers, starbucks mayorship - Chicago – recreate ferris bueller day off and get prizing Cynthina Rowley bridesmaid dresses – check in June 5 th , get $25 gift card, 15% off website & entered to win $500 Twitter Places lets users tag tweets with specific places by sharing the location. Twitter Places comes with Foursquare and Gowalla integration, which automatically gives these two services an advantage over competitors in the "check-in" space.
  • Loopt Star – latest version, essentially the same as FS & Gowalla, but it offers “real” rewards (special offers, free music) for becoming mayor etc. Only iphone, ipod (US) Loopt – uses GPS in your phone to map out what’s around you. Shows your location, what restaurants are nearby, music festivals, Loopt Pulse – designed for the IPAD, essentially the same as Loopt but with added functionality (listen to music before going to a concert) Loopt Mix – introduces you to people nearby that you don’t know already but have common interests in – i.e. want to join in a game of pickup baseketball
  • Idea was to help local businesses get traffic. 11 million reviews business can set up profiles to offer discounts,
  • Square – Totally free. Sign up, they send you your audio jack Uses photo recognition to confirm you are the buyer Rewards for frequent visits, tracks it – 10 th coffee free Also tracks your purchases – hot dog vendor knows you want mustard, pickles and ketchup
  • Trip It Any travel bookings organized into one site Missed connections Automatically includes weather, maps, directions, real time construction zones, traffic, delays; check in desk said we might as well tell them the flight is delayed since Trip It has already sent them an alert Share with your family so they know where you are Automated messages lateness
  • Everyblock – Started with Chicago, now numerous cities have invested in it. Mayor Miller has said that he is committed to do the same for Toronto. Let’s you know everything there is about a neighborhood; breaking news city permits, business license applications, bike racks construction, delays crime, local deals, lost & found You can notify your neighbors Real estate listings, restaurant inspections
  • http://likebutton.me is a site that aggregates the most liked content from across the web in a variety of categories. If you’re logged into facebook, the stuff that your friends like will be listed first.
  • Facebook has launched its own currency. They claim it is to help their users as they previously had to purchase different currency, depending on the company that developed the gaming platform. But with things like “Real gifts on FB – being able to send actual flowers to someone” it’s not too much of a stretch to think that they could eventually be trading credits for real world items.
  • Bing search results have recently started appearing in FB searches, making FB your one stop shop for a thorough investigation of your new love interest.
  • Twitter has launched promoted tweets and trending topics. Brands can now pay to be featured within the twitter feeds of all, or a select group of, Twitter users. They are also offering the lowest spot on the trending topics list up to marketers. It’ll be interesting to see how this goes. And also note the clearly displayed disclaimer that they are in fact promoted content.
  • http://www.mediapost.com/publications/?art_aid=119170&fa=Articles.showArticle This one we found interesting because of the multiple ways in which the used and in many cases leveraged the community. Bringing in everything from design experts, to low-involvement voters, to die hard brand fanatics. Read the article above for the full skinny.
  • The Hide a Case challenge maybe should have fallen into the cool shit category, but we put it here as a juxtaposition against the DEWmocracy campaign. Canadian Club is very clearly focusing on an intelligent and highly engaged group of followers right through the campaign. It’ll be interesting to see what the second half looks like, once they’ve chosen the winners.
  • Health Apps “ Hospital Compare” – you can enter your diagnosis, pull up hospitals that treat that, map out the closest one, cost out $$ for the procedure to find cheapest, compare cleanliness, and even how much experience they have treating your particular case. You can compare over 100 catagories. Detroit Medical Centre - tells you your closest hospital and the current ER Wait times “ Outbreaks Near Me” - Disease outbreaks near you (H1N1) Adherence – teenagers with liver transplants, once they take their medicine DR & Mom get a text Cardio – take blood pressure, it logs it and you get a message telling you what to do , i.e. go to hospital (Mount Sinai/BB0 Social Media for patients – sending alerts for loved ones to follow their progress
  • FIT BIT Nike + system to the next level, tracks all your activity, including sleep patterns. The community allows you to enter a food log to track holistically how you are doing overall health wise, similar to Nike you can compare yourself against all other users & engage in challenges -Clip it on you anywhere, when you walk within 15ft of the transmitter it will sync - $99 - only available in US (working on legal stuff for rest of world)
  • Sogo Active Canadian; corporate sponsors are Coca Cola & Participaction Targets 13-19 year olds from families in need who cannot afford to send their kids to hockey camp, in order to get them more active. The kids or parents can join the site When joining you enter your “active” lifestyle (beginner, risk taker, team sports, try something new) You start a group, can apply for funding Based on this, the site will let you know community hosts near you who have opted into the program
  • 23andMe $299 map your genetic code Send your spit in, the lab analyzes the DNA and you get your results in 6-8 weeks From there you can use the site to analyze your DNA; liklihood of diseases, what type of athlete are you etc. A community is also associated - people are finding long lost relatives, siblings etc, comparing to global simularities
  • Data is becoming a hugely important part of our industry as more and more advertisers are realizing what’s possible when you can harness what is out there. As more and more things are linked to the internet and fitted with sensors, the data we have available to us will become more and more robust.
  • Got a threatening letter to write? Find the images in a handful of secons using this Flickr-based mash up.
  • Got some time to waste? Or perhaps planning a trip on a limited budget and want to see how far it can take you? Kayak has created a mash up that lets you explore where you can fly for how much.
  • This Twitter mash up is just plain interesting to watch.
  • The ways advertisers are currently using advertising is to improve the targeting of their ads. Facebook ad units are allowing you to zero in on a very specific user set. As the online ad industry at large is able to get more and more targeted however, they need to take measures against severely creeping people out. That why “Power Eye” was invented. Debuting soon in the USA users will be able to click on an icon and find out why they were served a particular ad, and even opt out of receiving similar ads in the future.
  • You may have heard some rumblings back in April after FB released their new privacy terms, which were actually to open your settings up to be shared across the entire internet using their “like” button. Why did they do this? Well, in part because they could. Quit FB day, the organized protest against this manoever only resulted in a meager 35,000 people calling it quits (guessing most of them have already crawled back with their tales between their legs).
  • The real reason, I think, is that FB has become an organization with aspirations of world domination. They are calling on google and playing for keeps.
  • What FB is doing, is trying to create a new and better organized index of the WWW. To help explain, make sure you’re not confusing the Internet, with the WWW. The internet enables the efficient exchange of packets of information. The world wide web, is just one segment of the internet. The problem with the WWW is that the language it has been built with, HTML, consists of “dumb” tags, that have the job of telling browsers HOW to display the information, but nothing about WHAT that information is. What facebook is doing with their Open Graph project (think Like button) is create a semantic version of the web. What they’ve done is asked developers and site owners to include a piece of metadata in their sites when they want to include the famous FB Like button. Developers, desperate to have their content appear in the world’s most popular web destination, are more than happy to oblige. The Meta Data that FB has sites provide, is comprised of SMART tags, filled with semantic data. For example, not only does it display the page for john st. when you search for it, but it also knows that john st. is an advertising agency and can categorize it properly.
  • As if the semantic web wasn’t nerdy enough for you, let’s move on to the Internet of Things. Which, simply put, is hooking real world objects up to the internet and gathering the data they produce. Think about what Facebook’s location-based software can do for real world retail locations…the possibilities are endless.
  • Stickybits, is a program for the iPhone and Google Adroid platforms that is in its early stages. It allows you to catalogue real world products by taking a picture of its bar code. You can then add photos and comments about that product for every other stickybit user to see.
  • Google Goggles is like stickybits for lazy people. Instead of having to scan the bar code you can just take a picture of the actual image. Watching the video will give you a full explanation of how it works. Important to note however, that it only references the information google currently has on what you are photographing. There is no opportunity for additional images or quotes to be added.
  • A few quick examples to drive the point home. Things you’ve already heard of like Nike+, Fit Bit and the Fiat EcoDrive project, were some of the first examples of the internet of things. Taking data from real world objects, or in the case of Nike performances, and bringing them online to help make sense of the data. Arduino, is one of the first instances of Open Source hardware. For about $30 you can buy your very own robot brain, which is already equipped with software to run location and temperature aware sensors, among other things.
  • Looking way ahead, it’s not difficult to imagine Google Goggles always at your finger tips, showing you what the things around you are and where you can buy them. Or Nike Fit Bit ultimately morphing into a holographic, up to the minute display of your current health. Or taking a page out of the book of EcoDrive, which tells drivers how they can be more efficient, all of your household items will eventually be retrofitted with sensors that can all talk to each other. I don’t imagine we’re too far away from a world in which our oven can tell our drier to “cool it” (pun intended), because it’s moving into a high heat mode.
  • Johnny Cash Project People invited to depict how they feel about the man by using a drawing tool. All of these drawings make up the music video Folks can learn about each frame at any time during the video, who made it, description etc Constantly changing, rate the frames in order to determine what will be the final
  • KIVA – Kiva was born of the following beliefs: People are by nature generous, and will help others if given the opportunity to do so in a transparent, accountable way. The poor are highly motivated and can be very successful when given an opportunity. By connecting people we can create relationships beyond financial transactions, and build a global community expressing support and encouragement of one another. Anyone can lend $$ They search the database, pick the entrepreneur & amount they want to donate. It can be $25 or as much as the specific loan. KIVA field reps administer the entire process, posting pics, updates, disbursing the loans and repaying the loans to you. The interest charged to the entrepreneur pays these fees. Paypal has given them free processing fees – the first company to do so There have been a $145M loans made to date 98.2% of all of these have been repaid Average time for a loan to reach the entrepreneur is 170hrs
  • IBM's upcoming CityOne game looks to take that education to the next level. With real-time water management, microlending, and smartgrids, Challenges players —overcrowding, inefficient energy infrastructure, stagnant small business economy, etc.—and design smarter cities that can sustain and encourage the growth of a prosperous population in the future. someone might unwittingly stumble on a solution we can actually use.
  • Groupon – Choose your city, get daily deals emailed to you If you like, fill out your credit card info for you or send as a gift Once the min # of requests are made (100) then you get it. Groupawn - NO CASH Only five people allowed to visit Josh once during one year No overnight visits from friends/family No care packages unless approved by Groupon No performing jobs for goods or money Bartering Groupons for goods or services is allowed Must be an exemplary Groupon customer at all times / polite, excellent tipper
  • Lucyphone is a service that will wait on hold for you and then transfer you to the telecommunications employee when they finally arrive on the phone. Google Chrome speed stunts compare the speed of the chrome browser to things like lightning, potato guns and the speed of sound. Acne Dice Stunt – a scandinavian online gambling company had people bet on the result of two gigantic dice being thrown down a Greenland glacier.
  • Uniqlo – in a groundbreaking online ad campaign, Uniqlo made available a browser plug in that would turn every image on a web page (any webpage) into a chance to win a coupon to be used in their store. Olympus AR – in one of the most practical and impressive uses of Augmented Reality I’ve seen to date, Olympus takes this technology a step further. Billboard Yourself – to promote their latest cover, Billboard magazine created a kiosk installation that allowed people to make a cover of themselves using images of their favourite artists.
  • History Pin – in a partnership with Google, history pin is attempting to recreate the world across every generation capable of photography. See what a street corner used to look like in the 20s. Verizon surprise – a funny little one off stunt from the “Can you hear me now” people at Verizon. Smile Activated Ice Cream Machine – another use of AR. People were able to exchange their biggest smile for an ice cream treat. Ericsson’s Big Cheer: one live feed focused on four camera’s printing user initiated messages onto confetti and dropping them into a glass case. Every time a goal is scored they blow air into it and the confetti flies.
  • FB hijacking – a creative agency steals Alex Bogusky’s FB page and holds it ransom for 1% of their company. Google Holodeck – this is google’s interpretation of the future of the desktop computer. G-Speak – remember Minority Report? These guys made Tom Cruise’s computer.
  • Mini Taunt – exactly what it sounds like Coke – A viral campaign that’s only just getting started. Tiffany’s – find the engagement ring of your choice, get the opinions of her friends, and even determine her ring size. There’s now an app for that.
  • PUMA – what happens when a massive soccer match falls on valentines day? It’s grand gesture time.
  • What's happening in digtial - June 2010

    1. 1. john st. digital lunch & learn
    2. 2. Agenda <ul><li>Location Based Everything </li></ul><ul><li>Social Media Customer Engagement </li></ul><ul><li>The Impact of Technology on Health </li></ul><ul><li>Data Data Data </li></ul><ul><li>Crowdsourcing </li></ul><ul><li>10 Minutes of Cool Shit </li></ul>
    3. 3. Location Based Everything
    4. 4. Foursquare/Gowalla
    5. 5. Loopt
    6. 6. Yelp
    7. 7. Square
    8. 8. Tripit
    9. 9. EveryBlock
    10. 10. Social Media & Customer Engagement
    11. 11. What’s New with Facebook? <ul><li>The numbers </li></ul><ul><ul><li>Approaching 500 million. Internet has 1.3billion. </li></ul></ul><ul><ul><li>Like Button </li></ul></ul><ul><ul><li>Like Everything </li></ul></ul>
    12. 12. Likebutton.me
    13. 13. Facebook Credits <ul><li>Real gifts on Facebook </li></ul>
    14. 14. A Creeper’s Utopia Bing search results
    15. 15. Facebook Applications <ul><li>“ Trip Advisor Trip Friends” </li></ul>
    16. 16. Facebook Application <ul><li>Axe Fantasy Cup </li></ul><ul><li>Pit the hottest girls among your facebook friends against other guys from around the world. </li></ul><ul><li>http://www.facebook.com/axeeffekt?v=app_114182805286126 </li></ul>
    17. 17. What’s Coming? <ul><li>Location based services </li></ul><ul><ul><li>“ We will not compete with Foursquare”. </li></ul></ul><ul><ul><li>FB window decal. </li></ul></ul>
    18. 18. Building the Future of FB
    19. 19. What’s New with Twitter? <ul><li>Promoted Tweets </li></ul>
    20. 20. Mountain DEWmocracy
    21. 21. Hide a Case Challenge http://hideacase.com
    22. 22. Impact of Technology on Health
    23. 23. Mobile Apps
    24. 24. fitbit
    25. 25. sogo
    26. 26. 23andme
    27. 27. Data Data Data
    28. 28. Mash Ups <ul><li>Spell with Flickr </li></ul><ul><ul><li>http://metaatem.net/words/ </li></ul></ul>
    29. 29. Mash Ups <ul><li>Kayak Where Can I Fly For How Much? </li></ul><ul><ul><li>http://www.kayak.com/explore/#/NYC </li></ul></ul>
    30. 30. Mash Ups <ul><li>World Cup 2010 Match Replay http://www.guardian.co.uk/football/world-cup-match-replay </li></ul>
    31. 31. Data for Advertisers <ul><li>Obviously </li></ul><ul><ul><li>Measure what works and what doesn’t. </li></ul></ul><ul><li>Power Eye </li></ul><ul><ul><li>Tell people why they’re receiving the ads and give them the option of opting out. </li></ul></ul>
    32. 32. Why All the FB Privacy Talk? <ul><li>Facebook Privacy Settings – Why? </li></ul><ul><li>Quit Facebook Day Results: </li></ul><ul><ul><li>35,000 out of 500,000,000 users quit. </li></ul></ul><ul><li>The Real Reason? </li></ul>
    33. 33. World Domination <ul><li>If you control people then you control the web. </li></ul>
    34. 34. The Semantic Web <ul><li>Don’t confuse “the Internet” with WWW. </li></ul><ul><li>HTML tags are “dumb”. The semantic web would be filled with “smart” tags. </li></ul><ul><li>When I “like” something… </li></ul><ul><ul><li>The data produced will be who/when/what and eventually when. </li></ul></ul><ul><ul><li><img>john st.</img> vs. <ad agency>john st.</ad agency> </li></ul></ul>
    35. 35. The Internet of Things
    36. 36. The Internet of Things <ul><li>Sticky Bits </li></ul><ul><li>- Tagging the world’s barcodes </li></ul>
    37. 37. Google Goggles <ul><li>http://www.youtube.com/watch?v=Hhgfz0zPmH4 </li></ul>
    38. 38. The Internet of Things <ul><li>Nike+ & Fit Bit </li></ul><ul><li>Fiat EcoDrive </li></ul><ul><li>Arduino </li></ul><ul><ul><li>an open source robot brain. </li></ul></ul><ul><ul><li>http://www.arduino.cc/ </li></ul></ul>
    39. 39. Web 3.0: The Internet of Things
    40. 40. Crowdsourcing
    41. 41. Johnny Cash Project
    42. 42. Kiva
    43. 43. City One
    44. 44. Groupon
    45. 45. 10 Minutes of Cool Shit
    46. 46. <ul><li>Lucyphone </li></ul><ul><ul><li>http://vimeo.com/7401011 </li></ul></ul><ul><li>Google Chrome Speed Stunts: </li></ul><ul><ul><li>http://www.youtube.com/watch?v=nCgQDjiotG0&feature=player_embedded </li></ul></ul><ul><li>Acne Dice Stunt </li></ul><ul><ul><li>http://www.youtube.com/watch?v=rTZ6oDgUzkU </li></ul></ul>
    47. 47. <ul><li>Uniqlo images = coupons campaign </li></ul><ul><ul><li>http://bit.ly/arijFD </li></ul></ul><ul><li>Olympus AR:   </li></ul><ul><ul><li>http://www.youtube.com/watch?v=P9Nd04dW2-M </li></ul></ul><ul><li>Billboard Yourself </li></ul><ul><ul><li>http://vimeo.com/11870207 </li></ul></ul>
    48. 48. <ul><li>History Pin: </li></ul><ul><ul><li>http://www.historypin.com/ </li></ul></ul><ul><li>Verizon surprise </li></ul><ul><ul><li>http://www.youtube.com/watch?v=V4ItKo5LN9Q </li></ul></ul><ul><li>Smile Activated Ice Cream Machine: </li></ul><ul><ul><li>http://su.pr/1R9ncn </li></ul></ul><ul><li>Ericsson’s Big Cheer: </li></ul><ul><ul><li>http://www.ericsson.com/campaign/bigcheer/185492 </li></ul></ul>
    49. 49. <ul><li>FB page hijacking </li></ul><ul><ul><li>http://www.digitalbuzzblog.com/twentythree-vs-alex-bogusky-case-study/ </li></ul></ul><ul><li>Google Holodeck </li></ul><ul><ul><li>http://www.youtube.com/watch?v=ar5b3HUj_Sw&feature=related </li></ul></ul><ul><li>G-Speak </li></ul><ul><ul><li>http://vimeo.com/2229299 </li></ul></ul>
    50. 50. <ul><li>Mini Taunts Porsche w/ Rocky IV Montage </li></ul><ul><ul><li>http://jalopnik.com/5565400/mini-taunts-porsche-with-hilarious-rocky-iv-spoof </li></ul></ul><ul><li>Coke’s – The Secret is Out There </li></ul><ul><ul><li>http://www.contagiousmagazine.com/2010/06/coca-cola_12.php </li></ul></ul><ul><li>Tiffany’s Engagement Ring Finder </li></ul><ul><ul><li>http://bit.ly/cdSYGr </li></ul></ul>
    51. 51. <ul><li>PUMA Hard Chorus </li></ul><ul><ul><li>http://www.youtube.com/watch?v=K-_rf2jVxxY </li></ul></ul>