Mama London - creatives are not important!, Matej Lancaric, Head of Mobile Marketing, Pixel Federation
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Matej Lancaric, Head of Mobile Marketing, Pixel Federation talks about the creative process we have at Pixelfederation! We will also look at our CPIs and how you can easily reduce them. Here's the full version with some beautiful video ads - https://pxfd-my.sharepoint.com/:p:/g/personal/mlancaric_pixelfederation_com/EQHlhFPuoe9GuTiMZQEMCowBxSMDOxX6mgLkEiphJlOEwA?e=WIoFOp
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Mama London - creatives are not important!, Matej Lancaric, Head of Mobile Marketing, Pixel Federation
- 2. Or are they?
- 3. 0. Company info 1. Creative process 2. Formats 3. Facebook vs. adnetworks 4. Takeaway & Best practices
- 4. Head of Mobile Marketing MATEJ LANČARIČ
- 5. Founded in 2007 2 instant games in soft launch 220 employees 4 live games Based in Slovakia
- 6. UACREATIVE Marketing Team Motion Designer 2 Data AnalyticsArt Lead 2 CG Artist 9 UA Managers Creative Agency
- 7. WORKFLOW Brainstorm Initial Production Soft Testing Polishing Production Deep Testing Scaling UA + ART ART UA + ART ART UA UA + ART Decision 1st Pack 2nd Full Pack
- 9. Size matters Make History A peaceful escape Presenting a puzzle Digging the fourth wall Diggy’s cliffhanger? Collect Trains History Work on the Train Station
- 10. Size matters Make History A peaceful escape Presenting a puzzle Digging the fourth wall Diggy’s cliffhanger? Collect Trains History Work on the Train Station
- 11. Video 3 Initial Production Video 2Video 1
- 12. Soft Testing
- 13. FORMATS
- 14. Square VideoVertical VideoStatic Image Landscape Video
- 15. Instagram StoriesInstagram VideoCarousel Image / Video 360 Video
- 16. Enter Canvas Ads Canvas Ads
- 17. Deep Testing
- 18. Scale
- 19. CREATIVES $1.5 $2.4AVG. CPIAVG. CPI
- 20. BEST CREATIVES $0.81AVG. CPI$0.90AVG. CPI $0.53AVG. CPI
- 21. CREATIVES $6.1AVG. CPI$1.6AVG. CPI $3.7AVG. CPI$2.2AVG. CPI
- 23. CREATIVES $2.5AVG. CPI$0.8AVG. CPI $3.2AVG. CPI$2.3AVG. CPI
- 24. Facebook vs Ad networks . 15 sec. . 1 simple idea . scroll stop . 3 sec. attention rule . no sound . 30 - 45 sec. . gameplay footage . storytelling . sound on
- 27. . Formats . In House vs. Agency . Test . Data Driven Decisions Takeaways High CPI’s Can’t spend budget Low conversion rates Changecreative Change creative Changecreative