AppsFlyer is a marketing platform that provides attribution and analytics for mobile apps. It has over 4,500 partners including ad networks, agencies, and advertisers. AppsFlyer has a 76% market share for enterprise apps across key industries like travel, shopping, and gaming. It offers solutions like multi-touch attribution, real-time data and fraud prevention to help companies better understand user acquisition and optimize mobile marketing spend. AppsFlyer prides itself on having no conflicts of interest and a strong focus on data privacy and security for its customers.

1. 4 Elements
Oren Kaniel - CEO & co-founder
April 11, 2019
of a Mission Critical Marketing Platform

2. Ad Networks
Agencies
Advertisers Users

3. 20,000,000,000
USD
3

4. People-
Based
AttributionA Holistic View of All Devices, Platforms & Channels
Holistic Attribution

5. Over 4,500 Partners
The World’s Leading Companies
Trusted By

6. Sources: Mighty Signal, Apptopia, Mobbo, and SafeDK
Market Share - Q4 2018

7. #1 in Enterprise Across All Key Industries
Source: Global Share of Top 25 Apps, Sensor Tower
AppsFlye
r
76%
Working with the world’s leading brands across the
key industries, AppsFlyer has acquired in-depth
understanding of the unique business and marketing
needs of every major mobile industry
#1 in Travel
64% of the Top 25 Travel Apps
#1 in Shopping
76% of the Top 25 Shopping Apps
#1 in Gaming
60% of the Top 25 Grossing Gaming Apps

8. Data Accuracy
1

9. John Wanamaker ~1900
“Half the money I spend on
advertising is wasted;
the trouble is, I don’t know
which half.”

10. Garbage In
Wrong Input
Wrong
Decisions
Garbage Out
Wrong Output

11. 1. Mis-Attribution 2. Fraud

12. The bleeding cash cycle

13. Richness of Platform
2

14. Multi-Touch Attribution Ad Revenue Reporting
People-Based Attribution
Live Alert & Mobile App
Powerful Deep
Linking
Real-Time Data
Uninstall Measurement
Customizable Reporting
Flexible Lookback Windows
Rich In-App Events
Fraud Prevention
Ad Spend Measurement
Validation Rules
Audience
Segmentation
Custom Dashboards

15. Customer Obsessed Unbiased
3

16. 1. We do not sell data
1. We do not have a data play
1. We do not play both ends, we
sell only to advertisers
CONFLICT
ZERO
OF INTEREST

17. Privacy & Security
4

18. 3rd Party vendors are
given access to their
clients’ most valuable and
sensitive asset:
Their user data

19. The Problem
Internal due-diligence is much stricter than it is for 3rd party vendors,
and is often a 1-time process
1st Party
3rd Party
Easy way in

20. The Solution
1st Party = 3rd Party
1st Party
3rd Party
NO way in
(at least for vendors with access to sensitive data!)

21. Your product’s security and privacy compliance
are only as strong as your weakest vendor

22. GROWTH
AppsFlyer

23. Recently we announced
100M USD ARR.

24. Years to $100M ARR

25. 120,000,000
USD
ARR

26. Annual Recurring Revenue (ARR)

27. 2012
Founded
$84M
Raised to date
600
Employees
15
Global offices
Backed by

28. Global Footprint
Buenos Aires
San Francisco
New York
Tel Aviv
London Berlin
Bangalore Bangkok
Tokyo
SeoulBeijing
Kiev
São Paulo
Mosco
w

29. 1st Party3rd Party
NO way in
Make sure that your back doors are
at least as secure as your front door