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4 Elements
Oren Kaniel - CEO & co-founder
April 11, 2019
of a Mission Critical Marketing Platform
Ad Networks
Agencies
Advertisers Users
20,000,000,000
USD
3
People-
Based
AttributionA Holistic View of All Devices, Platforms & Channels
Holistic Attribution
Over 4,500 Partners
The World’s Leading Companies
Trusted By
Sources: Mighty Signal, Apptopia, Mobbo, and SafeDK
Market Share - Q4 2018
#1 in Enterprise Across All Key Industries
Source: Global Share of Top 25 Apps, Sensor Tower
AppsFlye
r
76%
Working with the world’s leading brands across the
key industries, AppsFlyer has acquired in-depth
understanding of the unique business and marketing
needs of every major mobile industry
#1 in Travel
64% of the Top 25 Travel Apps
#1 in Shopping
76% of the Top 25 Shopping Apps
#1 in Gaming
60% of the Top 25 Grossing Gaming Apps
Data Accuracy
1
John Wanamaker ~1900
“Half the money I spend on
advertising is wasted;
the trouble is, I don’t know
which half.”
Garbage In
Wrong Input
Wrong
Decisions
Garbage Out
Wrong Output
1. Mis-Attribution 2. Fraud
The bleeding cash cycle
Richness of Platform
2
Multi-Touch Attribution Ad Revenue Reporting
People-Based Attribution
Live Alert & Mobile App
Powerful Deep
Linking
Real-Time Data
Uninstall Measurement
Customizable Reporting
Flexible Lookback Windows
Rich In-App Events
Fraud Prevention
Ad Spend Measurement
Validation Rules
Audience
Segmentation
Custom Dashboards
Customer Obsessed Unbiased
3
1. We do not sell data
1. We do not have a data play
1. We do not play both ends, we
sell only to advertisers
CONFLICT
ZERO
OF INTEREST
Privacy & Security
4
3rd Party vendors are
given access to their
clients’ most valuable and
sensitive asset:
Their user data
The Problem
Internal due-diligence is much stricter than it is for 3rd party vendors,
and is often a 1-time process
1st Party
3rd Party
Easy way in
The Solution
1st Party = 3rd Party
1st Party
3rd Party
NO way in
(at least for vendors with access to sensitive data!)
Your product’s security and privacy compliance
are only as strong as your weakest vendor
GROWTH
AppsFlyer
Recently we announced
100M USD ARR.
Years to $100M ARR
120,000,000
USD
ARR
Annual Recurring Revenue (ARR)
2012
Founded
$84M
Raised to date
600
Employees
15
Global offices
Backed by
Global Footprint
Buenos Aires
San Francisco
New York
Tel Aviv
London Berlin
Bangalore Bangkok
Tokyo
SeoulBeijing
Kiev
São Paulo
Mosco
w
1st Party3rd Party
NO way in
Make sure that your back doors are
at least as secure as your front door

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