Understanding the Shopping Habits of US Business Travelers

Up In The Air
(And Deep in Their Wallets)
Spending Power of Today’s Business Travelers

2014
6.9%
GROWTH
2015
8.6%
GROWTH
$1.1T – Global Business
Travel Spending in 2013
Source:: GBTA2015 Global Travel Price Outlook
Expected
to grow…
2

Travelers are an
attractive audience
• 93% with HHI > $150K have traveled in
the past year (vs. 49% with HHI <$50K)
Why Business Travelers
Sources: US. Census Bureau, .Pew Research Center, PhoCusWright. US Consumer Travel Report Sixth Edition, comScore PlanMetrix August 2014
Business Travelers are
even more attractive
• Male (72%)
• 2X as likely to have HHI > $100K
• 30% own homes with value
exceeding $250K (3x the general
online pop.)
US Adult Population
235MM
With Internet Access
195MM (83%)
US Travelers
127MM (54%)
Business Travelers
31MM (13%)

Sources: PhocusWright US Consumer Travel Report Sixth Edition , ADARA Transactional Data Sep. 2014
0%
25%
50%
75%
100%
Total Trips
Non-Business
Business
Rest of US
Business Travelers
% of US Population
US business
travelers
percentage of all
trips
Rest of US
Business Travelers Represent
1 in 3 Trips
4

Online Travel Continues to Grow
Note: 2013-2015 projected. Source: PhoCusWright’s Global Online Travel Overview Third Edition 5
2011 2012 2013 2014 2015
US$B Online Market Total Market
$1.1B $1.2 $1.2
$1.3
$1.3
$0.5
$0.4
$0.4$0.4$0.3

Source: PhoCusWright’s Global Online Travel Overview Third Edition
Europe Leads Globally
Online Penetration by Market, 2014
6
58%
42%
41%
39%
24%
20%
25%
15%
17%
19%
17%
56%

Study Objective
Understand business travelers both
up in the air and on the ground:
Travel resources / purchase
decisions (personal & business)
Media usage
Other purchases

Methodology
8
Friendship groups with
business travelers in
Boston, Chicago,
London
• Range of ages,
seniority, lifestage,
international and
domestic travel
Data mining of
ADARA’s billions of
transactions over the
past six months:
• Business Travelers
• Ultra Business
Travelers
• Elite Business
Travelers
• Non-Business Travelers
Survey research:
• 1200 online adults
including travelers
and business
travelers
• December 2014
Secondary research:

Types of Travelers:
Non-Business
All flights include a weekend
stay (except one)
Business
2+ flights without a Saturday
night stay
Ultra
10+ flights without a Saturday
night stay
Elite
Premium airline fare or luxury
hotel stay

0
5
10
15
20
25
Sources: ADARA transactional data September 2014
Annual Business Trips
Business Elite Ultra
US EMEA
2.5% of travelers,
but 13% of trips
<1% of travelers,
but 9% of trips
Annual Business Trips Globally:
US & EMEA
10

84%
97%
98%
100%
19%
25%
37%
48%
Non-Business
Business
Elite
Ultra
% of US Travelers Taking One or More International or Domestic Flight
Domestic International
Flying Both Domestically
and Internationally
11

0
1
2
3
4
5
6
7
8
Lots of Searching Before Transacting
- US
Avg. flight searches Avg. hotel searches
“I probably start with an
aggregator to figure out
who goes non-stop, then I'll
go to the airline flight and
see if they have a
reasonable price for the
flight I want. If they don't
then I might search on a
couple of other aggregators
to see if they have a
better price.”
- Aram
Bio-Tech CEO, Boston
UltraBusiness Elite
Non-
Business
12Source: ADARA transactional data September 2014

(15) (10) (5) 0 5 10 15 20 25 30 35 40
Non-Business
Business
Elite
Ultra
Day 0 - Flight Booking
Providing Ample Time to Reach
These Audiences
Source: ADARA transactional data September 2014
Avg. travel planning timeline - US
Flight search to booking First hotel search Hotel booking Trip departure date
BOOKINGPLANNING
13

Spending More at Hotels
Booking Distribution – Class of Hotel US
Non-Business Business Elite Ultra
0%
10%
20%
30%
40%
50%
Economy Midscale Upscale Luxury
14

Booking Platforms Move to Mobile
Sources: PhoCusWright US Online Traveler Overview, European Online Traveler Overview, Asia Pacific Online Travel Overview
Mobile bookings as share of online bookings
2013 2015
European travelers 18-34 who use mobile devices use apps
(vs. mobile browser) 45% of the timeFast Fact
0%
10%
20%
30%
US Europe APAC
15
+170%
+82% +67%

Mobile Apps Power Business
Travelers
COREY
“I find the apps really
useful for checking in
and moving my
boarding pass to
Passbook and it helps
me skate the line.”
“I was in the US
during a hurricane,
and used Flight
Tracker to figure out
the best way to get re-
routed home.”
LAURA
“I have one whole
folder for
International travel,
one for European
and one for UK”
MORRIS

Business Travelers Take More
Personal Flights - US
Sources: ADARA transactional data September 2014; PhocusWright’s Consumer Travel Report 2013
Annual business trips Annual personal trips
8
11
23
3
3
7
12
0
10
20
30
40
Non-Business Business Elite Ultra
On average American households spend $3K annually
on personal travelFast Fact
17

They Maximize Their
Personal Travel
Personal Trips Taken in the Past Year
Phoenix
Lake
Geneva
Seth
Hawaii
• Family vacation, Phoenix
• Couples getaway, Maui and Kauai
• Driving trip to Lake Geneva
Laurie
Tuscany
South
Africa
• Planned wedding with 80 guests in
Tuscany (3 “pre-planning” trips)
• Using miles to honeymoon in South
Africa
Myanmar Verbier
Richard
Vail
• One exotic annual trip with wife;
Myanmar this year
• Got Epic ski pass and took
advantage in US and EU
18

Business Travelers Spend 1/3 More
Time Online
Source: GfK’s MultiMedia Mentor™ Fall 2013 release
20% less time with television
10%
14%
19%
25%
7%
7%
2%
3%
2%
3%
15%
12%
36%
26%
9% 10%
0%
50%
100%
P18-64 Business travelers 18-64
Other TV
LiveTV
Radio
Newspapers
Magazines
Videogames
Online (PC/Laptop)
Mobile online
39%
online
20

43%
8%
3% 2% 1% 1% 2% 1%
Facebook Twitter Instagram Pinterest Tumblr Snapchat Reddit Vine
Base: Travelers: N=500, Business Travelers: N=696, Non-Travelers N=250
Q1a Which of the following devices do you currently own?
Which social media do you often use?
Non-
Travelers
Business
Travelers
Travelers
Travelers are Heavy Social Media
Users
21
62%
33%
25%
21%
18% 18%
16% 15%
67%
42%
32%
26%
24% 24%
20% 20%

Q25 Now thinking about managing your money, how often do you do each of the following?
Pay Monthly Subscription Fee
Pandora One
Spotify
HuluPlus
Amazon Prime
Netflix
22%
9%
3%
1%
1%
42%
27%
17%
12%
11%
48%
31%
21%
16%
15%
Business Travelers
Travelers
Non-Travelers
Travelers are More Likely to Pay for
Media Subscriptions
22

Business Travelers Media Shift
Want news and entertainment on their own terms
23
Matt
“I read the New York Times
obsessively, but dot com. I get a lot of
news, particularly business and
industry news through Twitter.
Lifestyle news actually comes through
Facebook more than any other
source.”
Emily
“I’m an abnormal person for my age. I
don’t watch a lot of TV… all the TV I
do watch is on Netflix.”
Morris
“I use Flipboard on my smartphone –
it’s a collation of all news that’s going
on everywhere that I set up.”
“Pocket is absolutely fantastic. You
see an article and you just say ‘wait I
don’t have time to read it’, save it and
then download it later.”

2x as likely to be frequent online
shoppers (over 3x for elite and
Ultra)
3.5x as likely to have spent
$1,000+ online in the past 6
months
“I usually shop online because I
don’t have time to go shopping.
In the past week I bought Cole
Haan shoes and $250 of school
supplies.”
- Julie, Chicago
Sources: ADARA transactional data and BlueKai September
2014; comScore Plan Metrix August 2014
Retail
25

3 in 4 business travelers do more
than half of their shopping online
Base: Total/Shop Online and Own Smartphone/Shop Online and Own Tablet: Travelers: N=500/349/273, Business Travelers: N=696/603/483, Non-Travelers N=250/102/67
Q2/Q3a/b: Now thinking about your shopping habits, which of the following best describes how much of your overall shopping is done online? /And when you do shop online,
do you ever make purchases using your mobile phone, either through the web browser or through apps? /And when you do shop online, do you ever make purchases using
your Tablet, either through the web browser or through apps?
Amount of Shopping Done Online
8%
16%
31%
13%
23%
26%
26%
27%
17%
20%
14%
7%
32%
18%
10%
Business Travelers Travelers Non-Travelers
Nearly all
More than half
About half
Less than half
Very little
None at all
78%
do half or
more of
their
shopping
online
59% do
half or
more of
their
shopping
online
34% do
half or
more of
their
shopping
online
85% of Business Travelers
66% of Travelers
33% of Non-Travelers
71% of Travelers
Use Smartphone to Shop
Use Tablet to Shop
1% 2% 9%
26

Base: Shop Online: Travelers: N=492, Business Travelers: N=691, Non-Travelers N=228
Q4 What types of items do you normally purchase online?
5%
10%
7%
35%
17%
20%
25%
51%
25%
33%
37%
62%
Business Travelers
Travelers
Non-Travelers
Electronics
Sporting or outdoor equipment
Luxury items
Furniture
What types of items do you normally purchase online?
Purchasing considered
purchases online
27

Base: Shop Online: Travelers: N=492, Business Travelers: N=691, Non-Travelers N=228
Q4 What types of items do you normally purchase online?
10%
25%
23%
32%
31%
37%
50%
24%
32%
32%
42%
43%
49%
61%
29%
38%
44%
45%
53%
59%
62%
Business Travelers
Travelers
Non-Travelers
Clothing and accessories
Movies, Music, or Video
games
Shoes
Home goods
Toys
Personal care items
Food
What types of items do you normally purchase online?
As well as every day items
28

High-end retailer gains 10.5x
ROI, lifts benchmark CTR
by 90%
Retail Case Study
• Deliver online product sales with
significant ROI
• Drive traffic to the brand website
• Increase brand awareness and
consideration
OBJECTIVES
• Target: elite audience, luxury
seekers with high HH income
o Elite loyal status travelers
o “Front of cabin” first and
business class travelers
o Retargeting for brand site
visitors
• Display & brand safe Premium
Onsite Placements on travel
partner sites
CAMPAIGN STRATEGY
• Delivered 10.5x ROI through
advanced optimization,
substantially surpassing ROI goal
• Exceeded campaign CTR goal
by 90%
RESULTS

2x as likely to be tech purchase
intenders (over 3x for elite and
ultra)
40% self identify as early tech
adopters (154 index)
Technology
“We have two iMacs, two iPads
and a Macbook Air for traveling.
We have two iPhone 5s and our
11 year old has my old iPhone
4….We have an AppleTV,
Airplay and 2 Nests in our
house.”
- Matt, New York

44%
62%
28%
66%
22%
10% 9% 12%
Smartphone Laptop
Computer
Tablet (such
as iPad,
Galaxy, etc.)
Desktop
Computer
Videogame
console
SmartTV TV streaming
device
E-reader
Q1a Which of the following devices do you currently own?
Which of the following devices do you currently own?
Non-
Travelers
Business
Travelers
Travelers
87%
71%
84%
78%
69%
55%
68%
67%
55%
38% 35%
23%
34%
22%
31%
29%
Travelers are early tech adopters
31

Q1b And thinking about each of the following devices, what best describes your likelihood to purchase them in the future?
20%
9%
18%
14%
12%
7% 7%
3%
26%
12%
28%
22%
19%
9%
18%
7%
Already Own
Buy Next
6 Months
Business
Travelers
Travelers Business
Travelers
Travelers Business
Travelers
Travelers Business
Travelers
Travelers
Watch /
smart device
Wearable
device
Home Automation
System
Nest
And interested in wearables/home
automation
32

High-end consumer electronics
brand beats engagement goal
by 250%, enhances online
sales performance
Consumer Electronics
Case Study
• Drive increased product
awareness and impactful
audience engagement
• Deliver online product sales
from incremental brand website
traffic
OBJECTIVES
• Target: frequent fliers with higher
than average HH income
o Elite loyalty status, frequent
traveler, first/business class of
service
o Retargeting for brand site
visitors
• Display, pre-roll video, brand safe
Premium Onsite Placements on
travel partner sites
CAMPAIGN STRATEGY
• Exceeded campaign engagement
goal by 250% with a high 0.40%
CTR
• Top 3 performer for online
sales, ongoing campaign
renewals – client since 2012
RESULTS

34
2.4x as likely to have an AmEx
card(4.5x among Business elite and
ultra)
2x as likely to own a premium credit
card (3x among Business elite and
ultra)
4x as likely to have portfolio $250K+
Financial Services
“I have the HSBC Premier
MasterCard for business which
gives me miles on British Air.
You also get better insurance for
when you travel.”
- Deborah, London

Q23/Q24 Which of the following would you consider to be your primary bank? / Do you plan on switching your primary bank in the near future
(i.e., in the next year)?
Likely to Switch Banks
in the Next Year
20% of Travelers
15% of Travelers
14% of Travelers
9% of Non-Travelers
Primary Bank
30%
14%
3%
Business Travelers
Travelers
Non-Travelers
Travelers are more open to
switching banks
35

Q25 Now thinking about managing your money, how often do you do each of the following?
Online Banking
Use my computer for online
banking
Use online programs or apps to
transfer funds to another person
Use my smartphone or tablet
for online banking
Use mobile payment tools
Use online budgeting programs
or apps
9%
31%
21%
38%
76%
36%
56%
53%
62%
89%
67%
79%
81%
82%
95%
Business Travelers
Travelers
Non-Travelers
Travelers are more likely to use
online and mobile banking tools
36

Q26 Thinking of the credit cards below, which of the following do you currently have and use for personal expenses? And which of the following ones
do you use for business expenses?
Average Number of
Personal Cards
Average Number of
Business Cards
2.1
2.0
1.2
Business
Travelers
Travelers Non-Travelers
1.0
0.5
0.1
Business
Travelers
Travelers more likely to have
business and personal credit cards
37

Q26 Thinking of the credit cards below, which of the following do you currently have and use for personal expenses? And which of the following ones do
you use for business expenses?
Personal Cards
17%
12%
36%
52%
31%
42%
55%
68%
32%
51%
57%
66%
Visa
MasterCard
American
Express
Discover
Business Cards
1%
2%
4%
5%
9%
12%
11%
19%
21%
25%
25%
34%
Business
Travelers
Travelers
Non-Travelers
Travelers more likely to have
business and personal credit cards
38

Base: Have Personal/Business Card(s): Travelers: N=441/166, Business Travelers: N=653/493, Non-Travelers N=169* Note base size too small to show
Q28 Would you classify any of your cards as a premium card (i.e., offers extra benefits and/or rewards and often comes with a higher annual fee)?
Own Premium Credit Card
*
56%
40%
16%
Travelers are twice as likely to have
a premium card
39

Base: Have Personal/Business Card(s): Travelers: N=441/166, Business Travelers: N=653/493, Non-Travelers N=169* Note base size too small to show
Q27 And what type of cards are they?
Personal Cards
6%
4%
8%
20%
41%
54%
20%
29%
25%
32%
48%
63%
28%
36%
39%
40%
46%
62%
Cash Back card
Points card
Store-specific card that only
provides rewards for that
location
Travel card
Airline-branded card
Hotel branded card
Business Cards
23%
23%
25%
21%
30%
45%
28%
31%
30%
21%
35%
39%
Business Travelers
Travelers
Non-Travelers
*
*
*
*
*
*
They are also more likely to have cash
back cards or travel related cards
40

Base: Have Credit Cards: Travelers: N=444, Business Travelers: N=660, Non-Travelers N=172
Q30 Now thinking about when you are going to use a credit card for a purchase, how big of a factor is the rewards of your cards (whether be points,
miles, cashback etc.) in deciding which one to use?
Now thinking about when you are going to use a credit card for a purchase,
how big of a factor is the rewards of your cards in deciding which one to use?
7%
13%
30%13%
17%
27%
40%
39%
21%
39%
31%
22%
It's the biggest factor in
deciding which card to use
It's one of the main factors
It's one of the factors, but not a
main one
It's not a factor at all
79%
say it’s
a main
factor
70%
say it’s
a main
factor
43%
say
it’s a
main
factor
And place more importance on
these rewards
41

Q31/Q32 Thinking about the following types of insurance, which companies do you hold each policy with? / Do you plan on switching your insurance
provider in the near future (i.e., in the next year)?
Allstate and Geico most popular
insurance brands among travelers
6%
4%
2%
5%
2%
4%
0
3%
9%
21%
10%
8%
5%
6% 6% 6%
10%
7%
5%
9%
15%
19%
18%
21%
6%
7% 7%
8% 8%
11%
12%
19% 19% 19%
25%
32%
Non-Travelers
Overall Travelers
Business Travelers
Currently Have at Least one
Policy With Insurance Firm
42

Base: Total/Has Home Insurance: Travelers: N=500/409, Business Travelers: N=696/606, Non-Travelers N=250/162
17% of Travelers
6% of Non-Travelers
14% of Travelers
30%
14%
1%
Business Travelers
Travelers
Non-Travelers
87%
82%
75%
Business
Travelers
Likely to Switch Home
Insurance in Near Future
Currently Have Home Insurance
1 in 3 business travelers are likely to
switch their home insurance
43

17%
9%
1%
Business Travelers
Travelers
Non-Travelers17% of Business Travelers
15% of Travelers
7% of Non-Travelers
15% of Travelers
Likely to Switch Auto
Insurance in Near FutureCurrently Have Auto Insurance
95% 93%
79%
Business
Travelers
18% of Business
Travelers
17% of Travelers
9% of Non-Travelers
Base: Total/Has Auto Insurance: Travelers: N=500./467, Business Travelers: N=696/660, Non-Travelers N=250/198
Travelers are more likely to have
auto insurance
44

Likely to Switch Life
Insurance in Near FutureCurrently Have Life Insurance
20%
11%
0%
Business Travelers
Travelers
Non-Travelers
77%
61%
41%
Business
Travelers
12% of Travelers
7% of Non-Travelers
Base: Total/Has Life Insurance: Travelers: N=500/303, Business Travelers: N=696/537, Non-Travelers N=250/103
3 in 4 business travelers have life
insurance – almost twice non-travelers
45

National financial services
company outperforms high-value
consumer engagement goals
Financial Services
Case Study
• Build impactful audience
engagement that results in
locating a financial advisor
• Drive traffic to brand website
• Promote increased brand
awareness and understanding
OBJECTIVES
• Target: high net worth individuals
o Frequent first/business class
fliers and luxury hotel guests
o Elite status & international
travelers
o Verified real-time in-market
travelers
• Display, video, mobile web, brand
safe Premium Onsite Placements
CAMPAIGN STRATEGY
• Top performer delivering
engaged high-value prospects,
resulting in campaign expansion
• Exceeded campaign engagement
goals by 25%
RESULTS

47
2x as likely to be in the
market for new smartphone
(over 3x for elite and ultra)
2x as likely to be high
revenue wireless customers
(over 3.5x for elite and
ultra)
Telecommunications
“I used to be with T-Mobile. EE
had a great deal; when I travel I
can make calls everywhere in
Europe and it doesn’t cost extra.
I also have a 20Gb data plan.”
- Deborah, London

Q19/Q20 Who is your current provider for your personal mobile phone? / Do you plan on switching providers in the near future (i.e., in the next year)?
Current Mobile Phone Provider
42%
9%
15%
26%
7%
Business
Travelers
33%
8%
13%
33%
13%
AT&T Sprint
T-Mobile Verizon Wireless
Other
Travelers
20%
6%
10%
24%
40%
Non-
Travelers
Likely to Switch Providers in Near Future
40% 20% 5%
Travelers are in the market for
new mobile phone providers
48

Q21/Q22 What type of plan do you have for your mobile phone? / What type of features do you currently have on your plan?
Current Mobile Phone Plan Type
Domestic minutes
Domestic unlimited data
Minutes that you can use domestically
to call international numbers
International minutes
International text messages
International data
61%
51%
20%
15%
12%
7%
69%
41%
13%
7%
6%
3%
72%
25%
6%
2%
1%
1%
A shared family plan 52% 46% 36%
An individual plan 41% 48% 53%
Travelers have family plans and
more options on their plans
49

• Text
• Text
OBJECTIVES
• Text
o Text
• Text
CAMPAIGN STRATEGY
• Text
• Text
RESULTS
Major US wireless carrier
exceeds engagement goal by
40%, with a global data
package promotion
Telecommunications
Case Study
• Promote awareness and drive
purchases of the US wireless
carrier global data package
• Achieve high engagement rate
to drive traffic to the carrier
website, boosting global service
package sales
OBJECTIVES
• Target: high HHI individuals in the
US traveling internationally
o Elite “front of cabin”
international travelers
o Frequent international
travelers
• Display, Premium Onsite
Placements including hotel, airline
and GDS partner websites
CAMPAIGN STRATEGY
• Topped the campaign
engagement goal by 40%
• Client and consistent
campaign renewer since 2012
RESULTS

51
2x as likely to have recently
purchased an auto (over 3.5x for
elite and ultra)
2x as likely to own a luxury
vehicle (over 3.5x for elite and
ultra)
5x more likely to own a car over
$35K
2x as likely to own a hybrid
vehicle (over 3x for elite and
ultra)
Auto
“The thing that I'm attracted to
about the Tesla is it is the first
really good looking, completely
electronic car that actually has
range to it. That's an advance
that I admire. It's also a hell of a
car. We took a test drive. It's a
rocket ship as well. It's
luxurious. It's spacious. ”
- Matt, New York

Base: Total/Own or Lease Car: Travelers: N=500/459, Business Travelers: N=696/657, Non-Travelers N=250/200
Q12/Q13/Q14 Do you currently own or lease a car/truck? / What type of vehicle(s) do you currently own? / Which of the following type(s) are they?
More likely to own sports
cars/sedans and electric/hybrid
vehicles
52
Business
Travelers Travelers
Non-
Travelers
Sedan 54% 49% 53%
SUV 26% 26% 21%
Sports Car/Coupe 21% 16% 10%
Luxury sedan 16% 10% 2%
Pickup Truck 11% 14% 19%
Minivan 11% 7% 11%
Convertible 11% 6% 3%
Cross-over 9% 7% 4%
Wagon 7% 5% 3%
Average Number
of Cars Owned
1.7 1.4 1.3
Business
Travelers Travelers
Non-
Travelers
Electric 11% 5% 0%
Hybrid 15% 8% 1%
Diesel 9% 4% 2%

Base: Total/Will Purchase or Lease Car: Travelers: N=500/398, Business Travelers: N=696/642, Non-Travelers N=250/17
Q15/Q18 Are you planning on purchasing or leasing a new vehicle in the future? How soon do plan to purchase or lease it? / Which of the following types
of vehicles are you considering purchasing or leasing?
Future Vehicle Purchase/Lease
5%
15%
43%
12%
24%
24%
18%
17%
8%
26%
20%
7%
36%
19%
3%
Next 6 months
Next 7-12 months
Next 1-2 years
More than 2 years
Don't plan on it
I don't know
62% say
in the
next year
39% say
in the
next year
10% say
in the
next year
1 in 5
business traveler plans
to buy an electric vehicle
1 in 3
traveler plans to buy
a hybrid vehicle
2% 6% 14%
2 in 3 business travelers plan to
purchase a car in the next year
53

• Text
• Text
OBJECTIVES
• Text
o Text
• Text
CAMPAIGN STRATEGY
• Text
• Text
RESULTS
Major American luxury auto
brand tops engagement goal
by 300%
Luxury Automobile
Case Study
• Deliver audience engagement
that drives qualified brand
website traffic, online vehicle
configurations, and other lower
funnel activities
• Improve brand opinion and
consideration
OBJECTIVES
• Target: wealthy, luxury-seeking
consumers with active lifestyle
o Elite loyalty status travelers
o Frequent first/business class
fliers and luxury hotel guests
• Display, pre-roll video, brand safe
Premium Onsite Placements on
travel partner sites
CAMPAIGN STRATEGY
• Surpassed campaign
engagement benchmark
by 300%
• Post-renewal, optimized campaign
to lift CTR 2.3x
RESULTS

55
2x as likely to be jewelry
purchasers (over 3.4x for elite
and Ultra)
2x as likely to have consumed
wine (or champagne) in the past
30 days
2x as likely to shop at luxury
retailers (over 3x for elite and
Ultra)
Luxury
“I bought my wife’s engagement
ring from 77 Diamonds, an
online diamond retailer . I also
bought her a few gifts at
Tiffany.”
- Tim, London

• Business Travel is a $1.1 trillion business globally
• Online bookings have grown 47% in 5 years
• Business Travelers represent 1 in 3 total trips
• On average they take 11 trips annually
• From first search to take-off is 25 days
• Business Travelers spend more time with digital media
• They are researching and purchasing online across all
product categories
• And have higher spending power than non-business travelers
Key Insights
56

Understanding the Shopping Habits of US Business Travelers

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