Want to see how Ballyhoo Mobile can help you? Review our offerings in SMS, mobile website development, mobile app creation (iPhone, Blackberry, Android), and in-application banner ad placement.
2. Mobile is an open field right now. Who you have on your team makes a difference. You can still be a leader - thousands of brands are attempting mobile and few are doing it correctly because they work with firms who offer mobile, but do not specialize in it - business through text in America is still new and hot and is getting hotter. Even though mobile is a small part of the marketing budget, estimates range from 19% to 74% expected growth in the industry in 2010 on top of the 26% spending growth already realized in 2009. Translation: businesses want to utilize mobile. - Why aren’t the brands that have interest in mobile spending yet? Lack of education and trust. There are still a lot of companies who want to offer mobile but lack the strategy and tools. There is a mountain of information on mobile and a lack of precedent in the industry and this is overwhelming for the marketing planner. Mobile is extremely personal -text messaging is how customers want to communicate and you’re missing many of them
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4. Texters are active, on-the-go consumers. They are 37% more likely than all cellular subscribers to have played basketball (as a leisure activity) during the past year; 29% more likely to have gone jogging/running; 29% more likely to have played tennis, and 23% more likely to have practiced yoga.
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6. The Ballyhoo Difference. Marketing experience We work nationally and have worked in every industry. Between the owners we have a combined 18 years on both the selling and the buying side of the desk in newspaper, terrestrial radio, broadcast television, direct mail, and web. We are a mobile marketing firm Mobile is not something we’ve added to our a la carte menu, as many have. We opened Ballyhoo as an integrity-based mobile firm that builds every campaign with the advertiser’s ROI as the goal, regardless of the technological “cool factor.” We have successes in different markets and industries In the two years we have owned Ballyhoo, we have had zero percent attrition… a fact we’re proud to share. This isn’t because we’re the cheapest or easiest to find. This fact is based solely on our relationships and continuous successful campaigns. We spent money where it counts We spent significantly more to launch Ballyhoo than most competitors. We spent this money on acquiring software that leads the world in being secure, so lists and advertiser integrity is always well guarded. In addition, when we decided to offer mobile website design, mobile phone application development, and search engine marketing help, we acknowledged it was not our forte. So, we did our homework and brought on talent from a firm ranked in the Top 5 nationally. What This Means to You. You have a partner you can trust and count on We don’t advertise. Our continued growth depends on the successes of our clients and our reputations in the industry. We deliver a quality product and top-notch service to every client.
21. We work with a family of nightclubs to build loyal patron databases unique to each club. Then we helped them execute campaigns to drive customers in on slow nights; they experienced and continue to experience an average redemption rate of almost 25 percent.
22. We teamed up with a magazine publisher to help him drive response up through his 568,000 home distribution. Last time we executed a mobile promotion, the Jacksonville Beach police had to call in off-duty officers to handle the unexpected traffic on Beach Boulevard due to the overwhelming response.
23. We work with a radio station cluster in Florida who was launching a new format and wanted to use mobile marketing. We developed a campaign for them between 3pm on a Tuesday afternoon and 3am the next Wednesday morning and were live on air for the station launch at 4:50am. The response was amazing and they continue to use us every month to drive up Time Spent Listening, listener attendance at events, and text song requests.
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25. We do keep our pricing simple: we average in and out messages and simply charge on a per unit average basis so there is no calculation on your part about how many messages were received versus sent.
26. We almost never charge a setup fee, unless there is a tremendous amount of setup. This has been a rare circumstance and the details of the setup fee were clearly outlined and agreed upon.
27. When compared to other companies, we traditionally fall in the middle of the pricing scale. Match that with tremendous amount of effort and follow through that we put in, which any of our clients can tell you about, and we are a very inexpensive and powerful marketing tool.We look forward to working with you. Sincerely, David Nies dave@BallyhooMobile.com 904.536.5946 Jenn McCoy jenn@BallyhooMobile.com 904.505.1468 Michelle Perrin michelle@BallyhooMobile.com 904.206.7158 www.BallyhooMobile.comwww.ballyhoomobile.wordpress.com/