MARKETING PLAN FOR COUPONS APP

1. MORE
FOR
LESS

2. MARKETING
PLAN :
MORE FOR LESS

3. SUMMARY

4. EXPENSIVE??
GET MORE FOR LESS
FOR BEST COUPONS
AND OFFERS

5. HELPS YOU
GRAB THE
BEST DEAL
AT THE APT
PRICE
MORE FOR LESS

6. PROVIDES COUPONS FOR

7. SITUATION
ANALYSIS

8. COMPANY OVERVIEW

9. STRENGTHS
PROVIDING COUPONS FOR EVERYTHING
FROM SHOPPING TO EATING OUT
ASSOCIATING WITH MORE THAN 5000
MERCHANTS
DAILY UPDATING NEW COUPONS
ROUND THE CLOCK CUSTOMER SUPPORT
PROACTIVE INVESTORS

10. WEAKNESS
LACK OF
EXPERIENCE
UNABLE TO
DIRECTLY
CONNECT
WITH ALL
LOCAL
MERCHANTS

11. OPPORTUNITIES
 CAN EMERGE AS THE BEST
COUPON APP.
 MORE AND MORE PEOPLE
LOOKING FOR COUPONS.
 CAN MAKE BEST USE OF
AVAILABLE TECHNOLOGY.
 LARGE YOUNG POPULATION

12. THREATS
 THREAT FROM
COMPETITORS LIKE GRABON
 RISK OF MAINTAINING
ASSOCIATIONS WITH LARGE
NUMBER OF MERCHANTS
 CONTINUOUSLY CHANGING
TECHNOLOGY .

13. CORE COMPETENCE
LARGE VARIETY
CREATIVITY AND
INNOVATION
EASY TO USE
SPECIAL
OFFERS TO
CUSTOMERS
BASED ON
THEIR LIKING

14. MARKET
OVERVIEW

15. YOUNGSTER (15-30
YEARS)
TARGET CUSTOMERS
MIDDLE AGE PEOPLE
(30-60
YEARS )WHO ARE
THE MAJOR
SPENDERS

16. COMPETITORS

17. ONLINE SITES
LOCAL STORES
PAYTM
COLLABORATORS

18. FINANCIAL
GOALS
Over 5000
subscriptions in the
first two months
10% PROFIT
AFTER TAX

19. OVER 50,000 DOWNLOADS IN THE FIRST
MONTH .
INCREASE TRAFFIC BY 30% IN NEXT SIX
MONTHS.
INCREASE APP SUBSCRIPTIONS BY 20% IN
NEXT SIX MONTHS.
TARGETING BEST RATING AT THE STORE .
PERFORMANCE BENCHMARK

20. STRATEGY

21. SAVES TIME BY PROVIDING INSTANT
DEALS
LOCATION BASED DEALS
WIDE CATEGORY OF COUPONS
RANGING FROM SHOPPING , TRAVEL,
EATING OUT , SPORTS , ENTERTAINMENT
 REWARD POINTS ON EACH PURCHASE
WHICH CAN FURTHER BE USED TO
PURCHASE ANOTHER COUPON
POSITIONING STATEMENT : GRAB THE
BEST DEAL AT THE APT PRICE
CUSTOMER VALUE
PROPOSITION

22. INCREASED TRAFFIC ON THEIR
SITES WHICH INCREASES SALES
INCREASED SALES OF LOCAL
STORES
INCREASED VISIBILITY
INCREASES BRAND VALUE AND
CUSTOMER
RELATIONSHIP
COLLABORATOR
VALUE PROPOSITION

23. COMPANY VALUE
PROPOSITION
 BEST WITH THE NEED
OF THE TIME.
 INNOVATIVE.
 POSITIONING : WE DO
NOT PROVIDE DEALS ,
WE PROVIDE THE BEST
DEALS .

24. TACTICS

25. PRODUCT
PAID VERSION
 PRIVILEGE TO USECERTAIN
OFFERS FIRSTOF ALL
 NOTIFICATION FOR BEST
DEALS
•
 TRACKING OF PURCHASESTO
PROVIDE BEST DEALSBASED
ON THEIRLIKING
FREE VERSION
BEST DEALS ANDOFFERS
LOCATION
BASED OFFERS
EASY TO USESYSTEM
BEST CUSTOMER SUPPORT

26. SOCIAL
MEDIA
OFFLINE

27. LOGOBRAND

28. SLOGAN
BEST DEAL AT THE APT PRICE

29. 1 MONTH SUBSCRIPTION : $ 7.69
6 MONTHS SUBSCRIPTION : $18.46
1 YEAR SUBSCRIPTION : $ 30.76

30. DISTRIBUTION

31. IMPLEMENTATION

32. INFRASTRUCTURE

33. PROCESS
GET THE
FUNDING FROM
INVESTORS
INTEGRATING WITH
ONLINE SITES
INTEGRATING
WITH LOCAL
STORES
SETTING UP PAYMENT
PORTAL
SETTING THE
INFRASTRUCTURE
AND
GETTING GOVERNMENT
REGULATIONS
MARKETING THE
APP
STARTING THE
OPERATIONS

34. SCHEDULE
GETTING GOVERNMENT REGULATIONS AND FORMING BASIC
STRUCTURE
2 MONTHS
INTEGRATING WITH COLLABORATORS AND FORMING
PAYMENT PORTAL
2 MONTHS
MARKETING ACTIVITIES AND FINAL ROLLOUT
2 MONTHS

35. SUMMARY

36. THANK
YOU

37. DISCLAIMER
CREATED BY SIMRAN GUREJANI ( MAHARANI COLLEGE , JAIPUR )
UNDER A MARKETING INTERNSHIP BY PROFESSOR SAMEER MATHUR
IIM , LUCKNOW