This document discusses strategies for successfully monetizing a mobile app in Brazil. It recommends focusing on awareness, acquisition, retention, and upselling of users. For awareness, it suggests optimizing SEO/ASO and having a consistent social media strategy. For acquisition, it advises setting acquisition budgets, tracking CPA daily, and forming media partnerships. Retention is key - increasing repeat purchases, cross-selling to personas, and listening to customers. Upselling aims to create true loyalty by treating clients as ambassadors. Constant testing and improvement of current and new opportunities is also recommended.

1. Como monetizar com sucesso seu aplicativo no Brasil
Gustavo Victorica - Co-founder & COO

2. WHO WE ARE

3. RecargaPay is the leading mobile payments platform & wallet of Brazil, with more
than 10M wallets.
It's a 10 yo fintech for everyday payments that embraces the needs of banked and
unbanked in Brazil, from consumers to merchants.
RecargaPay has raised US$ 29 million in venture capital from DN Capital, IFC, a
member of the World Bank Group, TheVentureCity and Ventech.
RecargaPay
4,4 rating at Google Play
250k reviews
Reclame Aqui
RA 1000
100%
Secure App

4. RecargaPay
MOBILE
TOP UPS
TRANSPORTATION
CARDS
BILL
PAYMENTS
GIFTCARDS
All telcos in Brazil
5% cashback
Bilhete Unico & others
Immediate credit
No extra fees
More than 1.000 partners
Up to 12 installments
Earn miles
Uber, games &
Google Play
P2P
PREPAID
CARD
Easy
Simple
Fast
Physical and virtual
1% cashback
100% free
No bank account needed
A full ecosystem of mobile payments
always cashback no extra fees

5. THE MARKET WE ARE IN

6. Brazil is an online giant -> + 120M people online
Incredibly representative worldwide

7. Brazil's Fintech ecosystem is super hot!
+377 fintechs in 2018

8. With huge opportunities all around
The market is ripe for disruption

9. So how do we monetize in a very
competitive environment?

10. Understand YOUR customer's journey
And track it constantly
AWARENESS
DOWNLOAD
UP-SELLINGFREQUENCY1ST PURCHASE CROSS-SELLING
1
2
3 4 5 6

11. Awareness

12. Awareness
Increase organic acquisition
SEO &
ASO
The key is a balance
between who comes
with paid and with free
money
Don't forget to make
your organic strategy as
important as the paid
one

13. Awareness
Increase organic acquisition
"be everywhere"
STRATEGY
Talk to the press
Have a consistent
social media
strategy
Let clients talk
about you (word of
mouth)

14. Acquisition

15. We must set a limit for acquisition budget
Look for new growth opportunities
CPA
CONTROL
Track and control your CPA
daily
CPA is not just about
acquisition. Is about how it will
cost you later
Per channel. Always!

16. We must set a limit for acquisition budget
Look for new growth opportunities
MEDIA
PARTNERS
Consolidate strong partnerships
w/ your media partners
JBPs are the best way for you
to have support for your goals
Join Business Plan
● Share DATA information
● Establish clear & common targets
(new users, CPA, etc)
● If possible, commit to a budget
● Talk DAILY
● Establish quarterly meets

17. We must set a limit for acquisition budget
Look for new growth opportunities
EXTERNAL
PARTNERSHIPS
We have, now, a boling market
All companies are looking for
sustainable growth
Take advantage of it and create
partnerships for cheaper
acquisition

18. Retention

19. Retention is the key
Know (and extract) all potential from your current clients
INCREASE REPEATERS
Offer your clients rewards for
them keep purchasing with you
Sustain a quality service delivery
STIMULATE CROSS-BUYERS
Create personas based on use-
cases
Understand your client's behavior
and customize acquisition
approach for other verticals

20. Retention is the key
Know (and extract) all potential from your current clients
DEFINE A
CALENDAR
Control your
marketing actions
Support all company
Cover all verticals
LISTEN YOUR CLIENTS
Your Customer Support
area is the main key to
understand what's going
wrong (and right)

21. Up-sell

22. Creating true loyalty as the end game
"From emergency to willing"
CLIENTS ARE
AMBASSADORS
If your clients love
you, let them
promote you
Member get member
is more loyalty than
adcquisition

23. Creating true loyalty as the end game
"From emergency to willing"
BE
HONEST
If anything goes
wrong, expose, ask
for apologies and
offers a solution.
Clients tend to
become
ambassadors after
becoming detrators

24. CONCLUDING

25. IMPROVE & BOOSTcurrent actions
CREATEnew business opportunities
ATTACKlow hanging fruits
TRACK. TEST. TRACK. TEST. TRACK. TEST.
Conclusion: There is no silver bullet for monetization

26. THANK YOU!gustavo@recargapay.com