Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

4 Must-Dos When Advertising on Mobile

371 views

Published on

Mobile advertising isn't going anywhere and
marketers & advertisers need to continue to be
present on this platform.
Here are some insider strategies for digital
advertisers to try when it comes to advertising on
mobile...

Published in: Mobile
  • Be the first to comment

  • Be the first to like this

4 Must-Dos When Advertising on Mobile

  1. 1. ADVERTISING ON MOBILE 4 MUST-DO'S WHEN PEPPERGANG.COM/BLOG
  2. 2. Since most of us have a mobile phone, you know that there's no escaping ads or promotions. Mobile advertising isn't going anywhere and marketers & advertisers need to continue to be present in this platform. Here are some insider strategies for digital advertisers to try when it comes to advertising on mobile... MOBILE ADVERTISING
  3. 3. People are now spending more time than ever before in mobile apps. According to an app analytics company, Flurry, 86% of time spent on mobile devices is in an app. Remember, when advertising in mobile apps, make sure your ad is 1. branding, not selling and 2. integrates seamlessly into the apps functions by complementing, not interrupting. 1. A D V E R T I S E O N A P P S
  4. 4. Mobile location data gives insight about consumers' behavior and habits. Brands can target those mobile users, with the right message, at the right time when they are in a specific location that could persuade a purchase decision. This technique is very popular & effective for brick-and-mortar stores who can target customers when they're near the store's location. 2. L O C A T I O N - B A S E D A D V E R T I S I N G
  5. 5. Since mobile CPC's have increased tremendously throughout the recent years, set a mobile bid adjustment for the keywords at the campaign or ad group level in Adwords. Go to Settings > Devices This way, you can set your mobile bids as a percent of what you're paying for on PC's. 3. M O B I L E B I D A D J U S T M E N T S
  6. 6. Creating this type of ad shows only to users searching through their mobile phones. After creating one ad for desktops, make another to show to mobile users. Make sure you're sending them to a mobile landing page, keeping the copy short & to-the-point, and promote offers that are easy to perform on a mobile device ('call' instead of 'download). 4. M O B I L E - P R E F E R R E D A D S
  7. 7. The future of mobile advertising seems to promise more customer engagement and more revenue. Mobile advertising gives us a deeper understanding of our target audience & their behavior on their mobile phones.

×