TapSense Black Friday - Data Release

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Black Friday gave Apple mobile shopping a huge lift, with sales up 76%.

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TapSense Black Friday - Data Release

  1. 1. Black Friday Holiday Shopping Lift Analysis
  2. 2. Black Friday Lift Analysis Lift Data Analysis •  Black Friday saw massive lift with # of Purchases increasing 64% over the TapSense October daily average •  Total sales in dollars increased 76% over the platform October daily average •  70% of Purchases were on iOS 7+ •  90% of Purchases were on iOS 6+ •  88% of iPad Black Friday purchases were made on Wifi •  50% of iPhone Black Friday purchases were made on Wifi •  New York City saw the highest average purchase price, at $150.00 per purchase.
  3. 3. Black Friday Lift Analysis •  Black Friday saw massive lift with # of Purchases exceeding 64% of the TapSense October daily averaged •  Total sales exceeded 76% of the TapSense platform October daily averaged Black  Friday  Pla-orm  Li1  Over  October   Averages   Friday   Total  Sales   Visit   #  of  Purcahases  
  4. 4. Black Friday Lift Analysis •  70% of Purchases were in iOS 7+ 70%  of  Purchases  on  iOS  7+   iOS  5  and  Below   10%   iOS  6   20%   iOS  7   70%  
  5. 5. Black Friday Lift Analysis •  New York City saw the highest average black Friday purchase price, at $150.00 per purchase. DMA   Average  Purchase  Prices   New  York   $150     SF   $90     Chicago   $80     LA   $60    
  6. 6. About TapSense TapSense is the world’s leading mobile marketing platform. Our tools allow marketers to manage, measure and optimize mobile campaigns across hundreds of publishers. Over 100 customers have succeeded with TapSense, including: Fab, Redfin, Trulia, Expedia, Viator, Amazon and eBay. www.tapsense.com
  7. 7. About Our Data The TapSense platform has recorded hundreds of billions of marketing events to date. Used by hundreds of brands in the retail, real estate, finance and travel verticals, to promote mobile apps and sites, across more than 300 mobile traffic sources. The TapSense platform's data sets are unique, in that it collects both broad based advertising impression request data from traffics sources and post click transaction data, at the point of sale in an app or mobile site.

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