the perfect promo guide

1. Guide to creating the perfect promo video
A second-by-second researched recipe
FIRST 3
SECONDS
1. Course Image Placeholder
Start with a slide showing your course image or branding.
This allows the student to maximize the video player
and adjust volume level
NEXT 20
SECONDS
2. Welcome & Instructor Intro
Give a 1-sentence intro to the course then tell the student
why you're a credible instructor.
Sprinkle clips of talking-head footage here. In a pinch, you
can use an iPhone as a makeshift camcorder
TIP:
NEXT 20
SECONDS
3. Benefits
Describe the benefits of the course and what students
will be able to do after completing it.
Paint a picture of real-world skills students will have gained
after completing the course, instead of vague or abstract
concepts they will have learned.
TIP:
BAD EXAMPLE
GOOD EXAMPLE
“At the end of this course, you’ll know
more about the different elements that
go in to politics”
“At the end of this course, you’ll be able
to talk confidently about political
hot-button issues at dinner parties”
CHECK THE BOX IF
THE STEP IS READY
Think:
course subtitle
Some common
signals of credibility:
Companies you've
worked for or
trained, publicity
you've received,
number of years
you've been
teaching, etc.

2. NEXT 20
SECONDS
4. List Major Components
Explain how the course is designed and list (don't describe)
the major topics you'll cover.
Be careful of getting too bogged down in the details of what
you'll cover. Don't teach anything yet, just list what you will teach.
!
NEXT 15
SECONDS
5. Ideal Student Description
Describe your target student.
NEXT 10
SECONDS
6. Thank You & Call to Action
Call the student to enroll in the course or try the free preview
if they want to explore further.
Persona Generator 3000: Think about the 3 aspects below to help
define your target persona.
Roles: What are some roles this persona plays in his/her professional
and personal life?
Hopes & Fears: What are some goals this persona wants to achieve?
What worries this persona?
Challenges: What challenges does this persona face when trying to
achieve their goals?
Result: "I designed this course for the family chef who wants the
family to get excited about dinner-time but struggles with making
delicous meals that are also nutritious"
MOST IMPORTANT:
Keep it under 2 minutes. 90 seconds is ideal.
There you have it. Our second-by-second researched recipe
for creating a winning promo video.
E.g. We'll go over
equipment basics,
differences in pasta
types, shaping
techniques, boiling
methods, humidity,
water-to-starch
ratio, etc.