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word Research:
ting It Right!
Anthony Williams • anthonyawilliams.com
Technique 1:
Keyword Jacking
Let’s steal our competetor’s keywords. (
Don’t worry, it’s not really stealing, they are
not theirs exclusively )
Jack Their Keywords
1) Search for general head terms + City
/keywords etc in your area. (used car
dealership Tacoma)
2) Copy down the top 5-10 ranking websites for
these terms.
3) Put into SemRush, go to organic positions.
4) Export to CSV
5) Merge, sort by Volume, and Jack
“Other examples of the
head terms would be:
cleaners st louis,
bookstores in New
York, bagel shops in
boston, taxi in
bremerton!”
Example:
Attention areas
Risk 1
Lorem ipsum dolor sit amet,
consectetur adipiscing elit
Sed do eiusmod tempor
incididunt ut labore et
dolore magna aliqua.
Risk 2
Ut enim ad minim veniam, quis
nostrud exercitation
ullamco laboris nisi ut
aliquip ex ea commodo
consequat.
Schedule
03/01/2010
I just started marketing.
Mobile first came out. I
was helping Bumble Bee
Taxi with marketing
09.17.XX
Lorem ipsum dolor sit
amet, consectetur
adipiscing elit
10.13.XX
Lorem ipsum dolor sit
amet, consectetur
adipiscing elit
10.20.XX
Lorem ipsum dolor sit
amet, consectetur
adipiscing elit
11.01.XX
Lorem ipsum dolor sit
amet, consectetur
adipiscing elit
Next steps
Assignment 1
Lorem ipsum dolor sit amet
Consectetur adipiscing elit, sed do eiusmod tempor
Assignment 2
Lorem ipsum dolor sit amet
Assignment 3
Consectetur adipiscing elit, sed do eiusmod tempor
Goals for next
meeting
Lorem ipsum dolor sit amet,
consectetur adipiscing elit
Sed do eiusmod tempor incididunt
ut labore
Ut enim ad minim veniam, quis
nostrud exercitation

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Keyword research local

  • 1. word Research: ting It Right! Anthony Williams • anthonyawilliams.com
  • 2. Technique 1: Keyword Jacking Let’s steal our competetor’s keywords. ( Don’t worry, it’s not really stealing, they are not theirs exclusively )
  • 3. Jack Their Keywords 1) Search for general head terms + City /keywords etc in your area. (used car dealership Tacoma) 2) Copy down the top 5-10 ranking websites for these terms. 3) Put into SemRush, go to organic positions. 4) Export to CSV 5) Merge, sort by Volume, and Jack “Other examples of the head terms would be: cleaners st louis, bookstores in New York, bagel shops in boston, taxi in bremerton!”
  • 5.
  • 6.
  • 7.
  • 8. Attention areas Risk 1 Lorem ipsum dolor sit amet, consectetur adipiscing elit Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Risk 2 Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
  • 10. 03/01/2010 I just started marketing. Mobile first came out. I was helping Bumble Bee Taxi with marketing 09.17.XX Lorem ipsum dolor sit amet, consectetur adipiscing elit 10.13.XX Lorem ipsum dolor sit amet, consectetur adipiscing elit 10.20.XX Lorem ipsum dolor sit amet, consectetur adipiscing elit 11.01.XX Lorem ipsum dolor sit amet, consectetur adipiscing elit
  • 11. Next steps Assignment 1 Lorem ipsum dolor sit amet Consectetur adipiscing elit, sed do eiusmod tempor Assignment 2 Lorem ipsum dolor sit amet Assignment 3 Consectetur adipiscing elit, sed do eiusmod tempor
  • 12. Goals for next meeting Lorem ipsum dolor sit amet, consectetur adipiscing elit Sed do eiusmod tempor incididunt ut labore Ut enim ad minim veniam, quis nostrud exercitation