How to concretely create an elevator pitch that works.

1. Elevator pitch
Ninja lesson
@CoctailStartup
www.CocktailStartup.com
Presented by Claudio Carnino (http://challengein.com)

2. Scenario
Legend:
you meet a potential investor in the elevator
Reality:
you meet users or investors in a conference

3. It’s your business card
There’s just one important thing:
You have to be able to explain
what you do efficiently
The objective is:
Create interest and get a follow up meeting

4. Different length for
different situations
You have to be able to explain your product in a few
seconds or in a couple of minutes.
30sec
1min
3min

5. How to
Preparation (1-3 hours)
||
/
Training (1-7 days)
||
/
Be ready (always)

6. A good elevator pitch
should be:
-Good to be told in a video and in front of a person.
-Natural and simple.
-Clear. Avoid complex and incomprehensible terms.
-You have to remember it fluently

7. What to say
1) BOOM sentence. It have to create curiosity and attention.
Usually the One Sentence Description
2) The problem: make sure everyone understand the Problem! Let
the people feel that pain
3) Your solution. What concretely you have created (if it is an
app say “ APP”!). The objective is to create a clear vision in the
an
people’s head
4) Eventually the Business Model. Make it easy. Not too much
details.

8. How to concretely do it?
1) Brainstorm sentences. Raw. A lot
2) Rationalize and divide per topic
3) Create a first version of the pitch. Write it on paper
4) Try to pitch alone/team. Measure the time. Improve it
5) Pitch family/friends. Record in front of a camera.
Watch it and improve.
6) Refine to make it fluent and natural

9. Examples
World wide
Youtube.com
Italian
Pitchcloud.it

10. Show time
Test case Challengein
One sentence pitch:
Challengein is the board game of the location-based era
Elevator pitch:
LIVE NOW!

11. Now try yours