This slide deck was used in a 30 minute introduction to the 3 persuasive appeals: ethos, logos and pathos.

1. The Art of Persuasion
This workshop aims to increase our
ability to persuade through speech.
James Cullen, Master Trainer Certificate14/03/2016 1

2. Objectives
By the end of this workshop, you will be able
to:
• identify the 3 Persuasive Appeals;
• construct a persuasive argument; and
• present a 60-second persuasive speech.
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3. Structure
1. Introduction
2. Activity
3. Quiz
4. Reflection
5. Summary
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4. Just Do It
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5. Who can HELP us to Persuade?
James Cullen, Master Trainer Certificate
E
P
L
H
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thos
ogos
athos

6. James Cullen, Master Trainer Certificate
Ethos
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7. James Cullen, Master Trainer Certificate
Logos
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8. James Cullen, Master Trainer Certificate
Pathos
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9. Activity
In your groups, design your own storyboard.
Our 3 year old speaker is giving a
commencement speech for Oxford Graduates at
their graduation ceremony.
Our speaker has plenty of Pathos already in her
speech.
In pairs, draw a storyboard of either an appeal
to Ethos or an appeal to Logos.
Then present the storyboard to the other group.
James Cullen, Master Trainer Certificate14/03/2016 9

10. Who can HELP us to Persuade?
James Cullen, Master Trainer Certificate
E
P
L
H
14/03/2016 10
thos
ogos
athos

11. Quiz
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12. Objectives
By the end of this workshop, you will be able
to:
• identify the 3 Persuasive Appeals;
• construct a persuasive argument; and
• present a 60 second persuasive speech.
James Cullen, Master Trainer Certificate14/03/2016 12

13. The Art of Persuasion
This workshop aims to increase our
ability to persuade through speech.
James Cullen, Master Trainer Certificate14/03/2016 13