Samsung Case Study

1. Lee Byung-chul (FOUNDER)
Samsung headquarter Korea

2. Originally created as an
exporter of dried Korean fish,
vegetables and fruits.
The group diversified into
areas including food
processing, textiles, insurance
securities and retail.

3. So ,When did the
company diversify
its business?

4. In the late 1960s,
Samsung Group
entered the
electronics
industry.
The SPC-1000, introduced in 1982,
was Samsung's first personal
computer

5. In 1980, Samsung entered into the
business of telecommunications
hardware.

6. Products offered by Samsung

7. What are the
reasons behind the
Conglomerate’s
Success ?

8. Heavy investment in innovation

9. Focus on its
memory chip
business

10. Extensive
Training and
Recruiting

11. Smart choice
for Partnership

12. Aggressive Brand Building

13. Who are the top Competitors of Samsung ?

15. What are some of
the Samsung’s
greatest competitive
strengths?

16. • Loyal Customers.
• Maintaining good relationship with
suppliers.
• Financially strong and stable.
• Consistent production processes with
industrial standards
.

17. Marketing Strategy: Adaptive
elements including, increasing
its market share and reducing
the costs of products.
Product Strategy: Adopts
product diversification in
order to make their products
available for all segments of
market.
Positioning Strategy:
Embodies style and
technology very effectively
to overtake the
competitors.
Pricing Strategy: Uses
adaptive pricing strategy
which includes two
components- skimming
price and competitive
price.

18. What’s next for
Samsung?

19. • Health
• Medicine
• Biotechnology

20. • History
• Products offered
• Reason behind the success
• Top competitors of Samsung
• Some of the Samsung’s greatest competitive
strengths
• Various Strategies
• What’s next for Samsung.
TIME FOR REVIEW

21. Created by Anmol Kumar Singh, NIT Jamshedpur, during a
Marketing Internship by Prof. Sameer Mathur, IIM Lucknow.
DISCLAIMER