This presentation tells about the microeconomic aspect of Samsung. The slides have information about Samsung structure, SWOT analysis, Sales analysis with competitors of 2018 to 2019, consumer preferences, Cost structure, Porter's five forces analysis, and Business strategies.

1. MICROECONOMIC ANALYSIS OF SAMSUNG
BY- KHUSHBOO JAIN

2. ABOUT SAMSUNG
Established as a leader of home appliances back in 1969, Samsung Electronics is now
endeavouring in the Infotainment business – information, telecommunication, and audio & video
as well as in life care business, including health care, environment & energy, and convenient
services, to shape tomorrow’s society into one complete picture, not limited to the excitement of
modernity and the expectation of renowned quality for all. Samsung's revenue was equal to 17% of
South Korea's $1,082 billion GDP.
To enable all worldwide customers to access a more convenient and ‘smarter’ life, three business
divisions –
• Consumer Electronics (CE)
• IT & Mobile Communications (IM)
• Device Solutions (DS)
serve as the main pillars for generating synergy and delivering products and services with
unrivaled quality.
As a recognized leader in the global IT industry with about 200 subsidiaries around the world,
they have set themselves apart from the competition in manufacturing, R&D, marketing, and
services with the help of local subsidiaries in respective regions while tirelessly pursuing
disruptive innovation and creating values.

4. SWOT ANALYSIS
STRENGTHS
• Strong brand
value
• Diversified
product line
• Innovation and
design
• High market
share
WEAKNESSES
• Product
Cannibalization
• Main
competitors
have largest
competitors
• Patent
infringement
OPPORTUNITIES
• Growing Indian
market
• Strong
partnerships
that can be
enhanced
• Unrelated
profile
diversification
THREATS
• Low cost
Chinese
products
• Rapid
technological
change
• Price wars

5. SALES ANALYSIS WITH COMPETITORS
(FROM 2017Q2 - 2018Q2)

6. SALES ANALYSIS WITH COMPETITORS
(FROM 2018Q2 - 2019Q2)

8. COST STRUCTURE FOR
SAMSUNG GALAXY S10+

9. Threat to new entrants
High, mainly Chinese competitors
Threat to substitutes
High, homogeneous products in the market
Power of buyers
High,Low threshold for switching
Power of suppliers
Low, Samsung market leader
Industrial rivalry
High, Fierce competition with Apple,Sony, Oppo, Xioami etc.

10. The strategy that our selected organization, Samsung, is using is Limited
Growth Strategies.
Limited Growth Strategy:
• It is the type of strategy in which an organization focuses on its current
products that are being produced and the potential market. Ways of growing
are considered to make the product more innovative.
• Samsung basically relies on these different growth strategies-
1. Market Penetration
2. Product Development
3. Market Development

11. 1. Market Penetration:
Samsung maintains its market shares. the organization innovates its product so that their potential
customers doesn’t get bored with the product and they can attract new customers. In this way their
customers will be satisfied with the product and this can lead to greater market share for Samsung.
2. Product Development:
Samsung targets same old customers with a new product. By launching a new product, they will
attract more customers towards their product and can increase their market share by doing so. For
the awareness of the product, they advertise in TV, newspaper, and pamphlets and on billboards.
Example: Samsung launching Galaxy S5 mobile phone.
3. Market Development:
Samsung entering a new market will cause an increase in market growth and its market shares. By
adopting this strategy, they enter a new market by targeting new customers in other areas. New
market for Samsung could be a new Country or a new City within the same country it is operating
in before.
Example: Samsung introducing its product in a village or a new country.

12. THANK
YOU