I have made this presentation on Apple Company.. Brief introduction.. Vision Mission... History.. Current Status and SWOT Analysis are my concerns here...

1. Inc.

2.  Intro to Apple Incorporation
• Apple
• Vision
• Mission
 History of Apple Incorporation
• History
• Current Products
• Logo of Apple
 Current Status of Apple Incorporation
• Tim Cook
• His Managerial Skills
 SWOT Analysis
• Strengths
• Weaknesses
• Opportunities
• Threats
 Conclusion
Prepared by: Mirza Akbar Ali (CIIT-SP18-BPH-078-ISB)

3. “Apple is a prominent hardware
and software company
best known for its series of
personal computers, the iPod,
iPhone and its innovative
marketing strategies for its
products”.

4. “To make a contribution to the
world by making tools for the
mind that advance humankind”

5. "Apple has always been different. “
“A different kind of company with a
different view of the world. It's a special
place where we have the opportunity to
create the best products on earth -
products that change lives and help
shape the future. It's a privilege we hold
dear."

6. History of
Apple Inc.

7. o Steve Jobs & Steve Woznaik formed the world famous
Apple Inc. Company on April Fool’s Day in 1976.
o Woznaik and Jobs finished work on a preassembled
computer circuit board.
o It has no keyboard, case, sound or graphics, they
named it Apple I.

8. o Apple II was unveiled at the First West Coast
Computer Fair in June 1977.(It included color graphics,
keyboard, and an attractive case).
Apple I (1976) Apple I (1977) Apple I (1980)
Macintosh(1984)
o Jobs Was kicked out of the
company in 1985 due to less
revenue in previous machines.
Macintosh was the last machine
made when jobs was in the
company.

9. o Until mid of 1995 the company was not making any
progress and had declined sales rate.
o Their rivals like IBM, Microsoft Windows 95 were
making progress in the market.
o But in 1997, with the company operating at loss, and
Microsoft’s Windows 95 flying off the shelves, Apple’s
board decided that they need Steve Jobs back in
company, He rejoined the company in August 1997,
and soon became the most valuable asset of the
company.
o In 2001 he made iPod and launched it in the market.
o iTunes Store was made for Apple users to download
music, videos, books etc.
o In 2007, first Apple iPhone was made and brought to
the market.

11. Mac
iPad
iPhone
Watch
TV
Music
ITunes
iPod Touch

12. How job came up with such a
strange name ?
o Jobs liked Apple fruit a lot.
o The day he created this company he had been to an Apple Orchard.
o Apple’s name, as starting from A keeps it up on the list with
alphabetical order.
o Apple is a very common name and interesting as well that how they
gave an unnatural thing a natural name to blend it in this word.

13. First logo of
Apple Company
featured Newton
sitting under an
Apple tree.

15. “ Your logo is visual cornerstone of a
company’s brand. Your company’s
identity is visually expressed through its
logo, which along your company’s
name’, is one of the main things that
makes your business memorable.

16. Current
Status of
Apple Inc.

17. o Apple is on the 3rd mark in fortune companies
list.
o Apple’s net worth is about $800 Billion.
o Apple is leading the list of companies reaching
Trillion $, and would probably become a Trillion
$ company by the end of this year.
o Apple Inc. current share value is 175.50 USD.

18. oTim Cook is the current
CEO of Apple since 2011, He
became the CEO after the
death of Steve Jobs.
Says,
“You should be the pebble in the pond
that creates the ripple for change”

19. Take risks
Trust others around you.
Diversity is important.
Be humble.
Admit when you’re wrong.
Do what you do and do it well.

20. Strengths
Weaknesses
Opportunities
Threats

21. Strong Cash Base
Intellectual Capital
Technology Leader
Brand Image
iTunes Store

22. Lower Profit Margins
Dividends Rarely Paid
Lack of Succession Planning
Presence in Business Arena
Underdeveloped Customer Relationship

23. Digital Business Strategies
Customized User Experience
Strengthen Brand
Global Expansions
Expand Strategic Alliance

24. Technology
Volatile Customers
Competition
Google

25. For any product that Apple creates, the people who
create it have to want it themselves
 The products have to be easy to use
Keep things simple
Offer great customer service and in-store experiences
Apple only makes a product if Apple can do it better
Apple stays at least two years ahead of its
competitors

26. For the last 35 years Apple has been a
trend set company able to foresee the
future of domestic computers and
consumers electronics, it will continue it
because Apple’s other name is,
“Innovation and Apple, Know,
How to Think Different”

27. Steve Jobs

28. Thank YouAll For Listening…