This ppt about the Case study of Samsung .cop.Ltd TQM aspect.

1. Well-Come to Presentation
Case study of Samsung Electronics Co. Ltd. in Quality aspect.

2. Samsung Electronics Co. Ltd. is a global leader in Semiconductor technology, opening new possibilities for people everywhere. Its headquarter
South Korea and its Chairman Lee Kun. Samsung's history dates to 1938 when "Samsung General Stores" opened in North Kyungsang
Province, Korea. Samsung Electronics Co. Ltd first mentioned brand in August 1996 .
Samsung Electronics Co. Ltd employ 308,745 people across 79 countries with annual sales of US$187.8 billion of 100 products. Full-year 2016
operating profit of KRW(South Korean Won) 29.24 trillion.
Samsung Electronics Co. Ltd. is the world’s second largest technology company by revenue. The company produces consumer electronics,
telecommunications equipment, semiconductors and home appliances.
Samsung operates three business divisions:
•Consumer electronics - Visual Display Business, Digital Appliances Business, Printing Solutions Business and Health & Medical Equipment
Business.
•IT and Mobile communications - Mobile Communications Business and Networks Business.
•Device solutions - Memory Business, System LSI Business and LED Business.
The company is the world’s largest mobile phone and smartphone vendor. It is also the largest memory chip and TV manufacturer.

3. Evolving Business

4. “To be the best Digital Company in new global markets”.

6. & Objectives
1. To lead the digital convergence movement.
2. To develop innovative technologies and efficient processes and
continue to make Samsung a trusted market leader.
3. Look forward to exploring new territories, including health, medicine,
and biotechnology.
4. To identify eight growth engines for Samsung's business including their
Digital Television (DTV) products and printers.
5. To pursue innovation throughout all six main areas of the company's
business operations.
6. Reaching $400 billion in revenue and becoming one of the world’s top
five brands by 2020.
7. Enter into the 3D video Gaming Market through a partnership with
Microsoft.

7. Samsung's targets a very wide range of consumers ranging from normal day to day usage devices to industrial standard equipment.
The usual target age group of customers range from the 20s to 50s or even older, as long as the person has the ability to purchase and use the
products that Samsung has to offer in the market.
Teenagers to early adults (age 14 ' 25) ' This age group of Samsung product consumers is usually Samsung's smartphone target customers as
they are mostly technology savvy.
Adults (age 26 ' 50) ' This specific group of targets the largest portion of Samsung's target market as this is the group of consumers that have
the most ability to purchase any of the product Samsung has to offer in the market be it smartphones, smart television, cameras or any other
household products like vacuum cleaners or washing machines.
This portion of customers will continue to grow in the years to come.

8. Samsung Electronics Co.
Ltd

10. Policy of
• All new employees attend a comprehensive one-month orientation / education program to learn and understand the core values
of the group, its management and strategic direction, and the vision that Samsung is pursuing.
• One of Samsung's human resources strategies is to recruit the highest-quality personnel from around the world, regardless
of nationality, by focusing on those who have Masters and Doctorate degrees in all areas of management, such as research
and development, marketing, finance, design and information technology.
• Recognizing that globalization of domestic human resources is as important as attracting high-quality personnel from overseas,
Samsung is continuously strengthening the global competencies of core personnel by focusing on foreign language proficiency
and ability to acclimatize to foreign cultures.
• Samsung is also making efforts to provide early career-development programs for individuals who have been identified as
possessing noteworthy capability and talent in a range of are
• Since its establishment, Samsung has become a national company representing Korea as a result of implementing its spirit of
"Priority of Human Resources" through which it has placed great value in its employees and raised human resources
necessary for the nation and the community.

11. Employee retention Strategy &Process.

12. Quality assurance &

13. Quality assurance &
Continued inspection takes place based on the ISO 9001:2015
management system. Root causes include observation,
measurement and in-process quality assurance to prevent quality
accidents. The BS (Before Service) activities are performed for
Samsung to secure global quality competitiveness through
customer-oriented thinking.
Through this, Samsung achieved customer satisfaction of 96.1 % in
2016. Through customer-intimate management spearheaded by
each business division, Samsung maintain the highest rating.
For maintain the quality the Samsung has own world famous R&D
Centre for analysis the problem from customer feedback and solve
the raise problem for improve the product quality.

14. Product Safety &Product Liability
• Product Safety Standardization Certification
• Samsung strictly complies to the domestic and international regulations, such as the Safety Standard, the Samsung Communication Standard
and Standby Power related processes. This contributed to reduced lead-time, higher product quality competitiveness and increased sales.
Also, this has helped Samsung to have more effective working processes to secure customer safety.
• Product Liability
Every new product produced by Samsung needs to go through product liability tests (fire, injury, pollution, explosion, poisoning, electric shock
etc.), conducted by an internal team manager who is exclusively responsible for this role. By following the Utilizing Product Liability
Prevention checklist, Samsung make sure that there are no safety problems in all production processes starting from the product design, test
analysis, hazardous tests, packaging and labeling. Along with CS units, Samsung establishes a system to prevent the manufacturing of
products with PL accident potentials and to counter their re-occurrence in advance from a PLD (Product Liability Defense) perspective.
Samsung prepare Samsung against damage compensation by periodically subscribing to the PL insurance. We have acquired our certification
through international authoritative organizations (UL, CSA, T UV, Nemko, KTL, FCC, VCCI, NRCan and US Energy Star, etc.) of different
countries for new products.

15. Conclusion:
In conclusion, the recommended strategies for Samsung are based on the current external and
internal factors of Samsung and the industries at the moment. If assume all the factors are
unchanged, it is possible to ensure the positive outcome of Samsung Electronic if they can adopt and
follow the recommendations. The first outcome will be the large market expansion of Samsung in
three important regions: Asia, South-America and European. These regions will not only provide the
new market and customer.