SlideShare a Scribd company logo
1 of 11
Download to read offline
SAMSUNG 
Raghvendra kumar 
VJIM, Hyderabad 
(131206)
INTRODUCTION: 
• Samsung Electronics Co., Ltd. is a South Korean multinational 
electronics company headquartered in Suwon, South Korea 
• Samsung has long been a major manufacturer of electronic 
components such as lithium-ion batteries, semiconductors, chips, 
flash memory and hard drive devices 
• It is currently one of the world's largest manufacturers of mobile 
phones and smartphones fueled by the popularity of its Samsung 
Galaxy line of Devices. 
• The Company is also a major vendor of tablet computers, 
particularly its Android-powered Samsung Galaxy Tab collection, 
and is generally regarded as pioneering the phablet market 
through the Samsung Galaxy Note family of devices.
MARKETING MIX: 
• PRODUCT: 
Mobile 
Phones 
PRODUCTS 
Tablet PC 
Laptops 
and 
Chrome 
Devices 
LCD and 
LED 
Televisions 
Home 
Appliances 
And 
Accessories 
Cameras
MARKETING MIX: 
• PRICE: 
Since Samsung is into various electronic products ranging from 
mobile phones to house hold appliances, it doesn’t apply a specific 
product strategy or fit into a premium product category like Apple. 
In Mobile and TV segment it employs completion based pricing, ie 
the pricing model depends on the prices of competitor’s products. 
Sony Bravia which has been always priced at the top slot in 
television segment has reduced its prices due to intense 
competition from Samsung’s high end innovative offerings from 
Samsung.
MARKETING MIX: 
• PLACE: 
major electronic goods retailers 
such as reliance digital,croma etc. 
Samsung Smart cafes 
Institutional sales such as airport, 
Shopping malls etc. 
One of the major 
reason for 
Samsung’s success 
in Indian market its 
effective distribution 
system and after 
sales service
MARKETING MIX: 
• PROMOTION: 
Samsung has been actively involved in sponsoring for various sorts 
activities and it has been associated with Olympic Games and 
Asian games for many years. 
• In India Amir and Priyanka Chopra has been assigned as the brand 
ambassadors for Samsung. 
• It actively promotes its products through social media campaigns.
STP OF SAMSUNG: 
SEGMENTATION 
STRATEGY: 
Geographic –Rural areas 
as well as urban areas 
Demographic- various 
products for all ages and 
gender 
Psychographic-All types 
of life style. 
MARKET 
TARGETING: 
Trendy young 
people. 
Professionals. 
Large businesses. 
POSITIONING 
STRATEGIES: 
Samsung Concept Store 
Market making & 
category creation in 
small towns 
Wider Care Network 
Access to Samsung care 
line
SWOT AND PEST ANALYSIS OF SAMSUNG: 
SWOT analysis of Samsung 
Strength- Samsung’s hardware’ can easily 
be integrated with various soft wares 
Weakness- Samsung does not have its 
specific OS and software 
Opportunity-Growing demand of 
smartphones and various products. 
Threat-Rapid technological transformation 
Pest Analysis of Samsung 
Political-copyright law suit 
Economic-Fluctuation of the dollar also 
affects the sale of Samsung products. 
Social-There has been a trend in 
various places that Samsung produces the 
best products. 
Technology- Samsung is ranked as one of 
the most innovative companies.
MARKETING AND PROMOTION STRATEGIES 
 High end market 
 First company to top $10 billion in revenues from the tv market 
alone 
 Strong brand image 
 Brand ambassador : aamir khan 
 Organizing contests like “Samsung mobile karaoke festival” 
 Opening the samsung fun club for better customer relationships 
 Free online software updates , tutorials and customer service
MARKETING AND PROMOTION STRATEGIES 
 Free online software updates , tutorials and customer 
service 
 Samsung became a local sponsor for the Seoul 1988 
Olympic summer games 
 Samsung is proud to carry on its Olympic partnership 
through the 2016 Olympic games 
 Customer and market orientation 
 Innovation , meeting challenges and creativity
PPT 
BY 
A

More Related Content

What's hot

Samsung Presentation
Samsung PresentationSamsung Presentation
Samsung Presentationulugbek55
 
marketing strategy of samsung in india(BBA project)
marketing strategy of samsung in india(BBA project)marketing strategy of samsung in india(BBA project)
marketing strategy of samsung in india(BBA project)obito71
 
Samsung ppt
Samsung pptSamsung ppt
Samsung pptdee1987
 
Samsung - International Marketing Strategy
Samsung - International Marketing StrategySamsung - International Marketing Strategy
Samsung - International Marketing StrategyMKTGatHPU
 
Samsung Company Presentation
Samsung Company PresentationSamsung Company Presentation
Samsung Company PresentationAkash Modi
 
Samsung swot analysis- Maged Elsakka
Samsung swot analysis- Maged ElsakkaSamsung swot analysis- Maged Elsakka
Samsung swot analysis- Maged ElsakkaMaged Elsakka
 
Samsung Marketing Analysis
Samsung Marketing AnalysisSamsung Marketing Analysis
Samsung Marketing AnalysisGhasem Azad
 
Samsung electronics
Samsung electronicsSamsung electronics
Samsung electronicskazi jahan
 
Marketing Strategies Of Xiaomi
Marketing Strategies Of XiaomiMarketing Strategies Of Xiaomi
Marketing Strategies Of XiaomiMrityunjay Jha
 
Samsung presentation2
Samsung presentation2Samsung presentation2
Samsung presentation2Isha Rana
 
Pestle Analysis – South Korea and Samsung PPT
Pestle Analysis – South Korea and Samsung PPTPestle Analysis – South Korea and Samsung PPT
Pestle Analysis – South Korea and Samsung PPTManisha Kunwar
 
Research Methodology of Samsung Electronics Co. Ltd (Analysis of Questionnaire)
Research Methodology of Samsung Electronics Co. Ltd (Analysis of Questionnaire)Research Methodology of Samsung Electronics Co. Ltd (Analysis of Questionnaire)
Research Methodology of Samsung Electronics Co. Ltd (Analysis of Questionnaire)Nikita Jangid
 

What's hot (20)

samsung
samsungsamsung
samsung
 
Samsung Presentation
Samsung PresentationSamsung Presentation
Samsung Presentation
 
Samsung ppt
Samsung pptSamsung ppt
Samsung ppt
 
marketing strategy of samsung in india(BBA project)
marketing strategy of samsung in india(BBA project)marketing strategy of samsung in india(BBA project)
marketing strategy of samsung in india(BBA project)
 
Samsung ppt
Samsung pptSamsung ppt
Samsung ppt
 
Strategy of Samsung
Strategy of SamsungStrategy of Samsung
Strategy of Samsung
 
Samsung - International Marketing Strategy
Samsung - International Marketing StrategySamsung - International Marketing Strategy
Samsung - International Marketing Strategy
 
Samsung Company Presentation
Samsung Company PresentationSamsung Company Presentation
Samsung Company Presentation
 
Samsung swot analysis- Maged Elsakka
Samsung swot analysis- Maged ElsakkaSamsung swot analysis- Maged Elsakka
Samsung swot analysis- Maged Elsakka
 
Samsung Marketing Analysis
Samsung Marketing AnalysisSamsung Marketing Analysis
Samsung Marketing Analysis
 
Samsung electronics
Samsung electronicsSamsung electronics
Samsung electronics
 
Marketing Strategies Of Xiaomi
Marketing Strategies Of XiaomiMarketing Strategies Of Xiaomi
Marketing Strategies Of Xiaomi
 
Samsung presentation2
Samsung presentation2Samsung presentation2
Samsung presentation2
 
samsung
samsungsamsung
samsung
 
Samsung electronics
Samsung electronicsSamsung electronics
Samsung electronics
 
Pestle Analysis – South Korea and Samsung PPT
Pestle Analysis – South Korea and Samsung PPTPestle Analysis – South Korea and Samsung PPT
Pestle Analysis – South Korea and Samsung PPT
 
Samsung 7p's marketing mix.
Samsung 7p's marketing mix.Samsung 7p's marketing mix.
Samsung 7p's marketing mix.
 
Research Methodology of Samsung Electronics Co. Ltd (Analysis of Questionnaire)
Research Methodology of Samsung Electronics Co. Ltd (Analysis of Questionnaire)Research Methodology of Samsung Electronics Co. Ltd (Analysis of Questionnaire)
Research Methodology of Samsung Electronics Co. Ltd (Analysis of Questionnaire)
 
4p's of samsung
4p's of samsung4p's of samsung
4p's of samsung
 
Samsung
Samsung Samsung
Samsung
 

Viewers also liked

Apple & Samsung Marketing Strategy
Apple & Samsung Marketing StrategyApple & Samsung Marketing Strategy
Apple & Samsung Marketing StrategyRavildjan
 
Pramotional strategy of samsung
Pramotional strategy of samsungPramotional strategy of samsung
Pramotional strategy of samsungVipul Pal
 
Power bank presentation
Power bank presentationPower bank presentation
Power bank presentationFelix Vong
 
The 4 P'S of Marketing- Advertisement-Samsung-Company- Business-Emre Sarcan
The 4 P'S of Marketing- Advertisement-Samsung-Company- Business-Emre SarcanThe 4 P'S of Marketing- Advertisement-Samsung-Company- Business-Emre Sarcan
The 4 P'S of Marketing- Advertisement-Samsung-Company- Business-Emre SarcanEmre Sarcan
 
Marketing : Samsung Case Study
Marketing : Samsung Case StudyMarketing : Samsung Case Study
Marketing : Samsung Case StudyLéo H.
 
Materials in-making-a-power-bank
Materials in-making-a-power-bankMaterials in-making-a-power-bank
Materials in-making-a-power-bankJason Cortel
 
Samsung competition to Apple, Sony to Nokia
Samsung competition to Apple, Sony to NokiaSamsung competition to Apple, Sony to Nokia
Samsung competition to Apple, Sony to NokiaSimplify360
 
Porter's Five Force Model and Value Chain of Lenovo
Porter's Five Force Model and Value Chain of LenovoPorter's Five Force Model and Value Chain of Lenovo
Porter's Five Force Model and Value Chain of Lenovofarranadia91
 
Presentation on coca cola marketing strategies
Presentation on coca cola marketing strategiesPresentation on coca cola marketing strategies
Presentation on coca cola marketing strategiesOwais Owi
 
Samsung Electronics: A Case Study
Samsung Electronics: A Case StudySamsung Electronics: A Case Study
Samsung Electronics: A Case Studylistenmehar
 
BBA Project Report
BBA Project ReportBBA Project Report
BBA Project ReportPankaj Kumar
 
Generic strategy samsung
Generic strategy   samsungGeneric strategy   samsung
Generic strategy samsungAbhishek Sharma
 
Apple vs samsung
Apple vs samsungApple vs samsung
Apple vs samsungWhirax
 
Personal selling Technics and Examples- Advertising- Business- Samsung Compan...
Personal selling Technics and Examples- Advertising- Business- Samsung Compan...Personal selling Technics and Examples- Advertising- Business- Samsung Compan...
Personal selling Technics and Examples- Advertising- Business- Samsung Compan...Emre Sarcan
 

Viewers also liked (18)

Apple & Samsung Marketing Strategy
Apple & Samsung Marketing StrategyApple & Samsung Marketing Strategy
Apple & Samsung Marketing Strategy
 
Pramotional strategy of samsung
Pramotional strategy of samsungPramotional strategy of samsung
Pramotional strategy of samsung
 
Power bank presentation
Power bank presentationPower bank presentation
Power bank presentation
 
Marketing mix
Marketing mixMarketing mix
Marketing mix
 
The 4 P'S of Marketing- Advertisement-Samsung-Company- Business-Emre Sarcan
The 4 P'S of Marketing- Advertisement-Samsung-Company- Business-Emre SarcanThe 4 P'S of Marketing- Advertisement-Samsung-Company- Business-Emre Sarcan
The 4 P'S of Marketing- Advertisement-Samsung-Company- Business-Emre Sarcan
 
Marketing : Samsung Case Study
Marketing : Samsung Case StudyMarketing : Samsung Case Study
Marketing : Samsung Case Study
 
Materials in-making-a-power-bank
Materials in-making-a-power-bankMaterials in-making-a-power-bank
Materials in-making-a-power-bank
 
Samsung competition to Apple, Sony to Nokia
Samsung competition to Apple, Sony to NokiaSamsung competition to Apple, Sony to Nokia
Samsung competition to Apple, Sony to Nokia
 
Digital Divide PPT
Digital Divide PPTDigital Divide PPT
Digital Divide PPT
 
Porter's Five Force Model and Value Chain of Lenovo
Porter's Five Force Model and Value Chain of LenovoPorter's Five Force Model and Value Chain of Lenovo
Porter's Five Force Model and Value Chain of Lenovo
 
Presentation on coca cola marketing strategies
Presentation on coca cola marketing strategiesPresentation on coca cola marketing strategies
Presentation on coca cola marketing strategies
 
Samsung Electronics: A Case Study
Samsung Electronics: A Case StudySamsung Electronics: A Case Study
Samsung Electronics: A Case Study
 
Portable mobile charger
Portable mobile chargerPortable mobile charger
Portable mobile charger
 
Digital Divide
Digital DivideDigital Divide
Digital Divide
 
BBA Project Report
BBA Project ReportBBA Project Report
BBA Project Report
 
Generic strategy samsung
Generic strategy   samsungGeneric strategy   samsung
Generic strategy samsung
 
Apple vs samsung
Apple vs samsungApple vs samsung
Apple vs samsung
 
Personal selling Technics and Examples- Advertising- Business- Samsung Compan...
Personal selling Technics and Examples- Advertising- Business- Samsung Compan...Personal selling Technics and Examples- Advertising- Business- Samsung Compan...
Personal selling Technics and Examples- Advertising- Business- Samsung Compan...
 

Similar to Marketing strategies of Samsung

samsung ppt 2017
samsung ppt 2017samsung ppt 2017
samsung ppt 2017Manik Gupta
 
pgp30108 brand management indiv assign
pgp30108 brand management indiv assignpgp30108 brand management indiv assign
pgp30108 brand management indiv assignSameer Mathur
 
Marketing in Samsung Electronics
Marketing in Samsung ElectronicsMarketing in Samsung Electronics
Marketing in Samsung ElectronicsDAWOODANAS
 
Marketing mix of Samsung.docx
Marketing mix of Samsung.docxMarketing mix of Samsung.docx
Marketing mix of Samsung.docxNaimaIzgaghene1
 
International Marketing - Samsung
International Marketing - Samsung International Marketing - Samsung
International Marketing - Samsung shraddhashinde
 
Samsung Segmentation, Targeting & positioning
Samsung Segmentation, Targeting & positioningSamsung Segmentation, Targeting & positioning
Samsung Segmentation, Targeting & positioningAdarshAjish
 
Samsung Galaxy J7 PPT, Business Plan from Introduction to Growth
Samsung Galaxy J7 PPT, Business Plan from Introduction to GrowthSamsung Galaxy J7 PPT, Business Plan from Introduction to Growth
Samsung Galaxy J7 PPT, Business Plan from Introduction to GrowthCharul Arora
 
181147526 samsungcasestudy-120423102751-phpapp02-docx
181147526 samsungcasestudy-120423102751-phpapp02-docx181147526 samsungcasestudy-120423102751-phpapp02-docx
181147526 samsungcasestudy-120423102751-phpapp02-docxhomeworkping10
 
Samsung case study Presentation
Samsung case study PresentationSamsung case study Presentation
Samsung case study PresentationHarishSinghal5
 
Assignment on International Marketing Samsung Company
Assignment on International Marketing Samsung CompanyAssignment on International Marketing Samsung Company
Assignment on International Marketing Samsung CompanyMd. Sourav Hossain
 
Samsung case study
Samsung case studySamsung case study
Samsung case studyAhmed Omar
 
Samsungppt 130123144203-phpapp01
Samsungppt 130123144203-phpapp01Samsungppt 130123144203-phpapp01
Samsungppt 130123144203-phpapp01Amine Gharbi
 
Strategic marketing management
Strategic marketing managementStrategic marketing management
Strategic marketing managementBHOOMI AHUJA
 

Similar to Marketing strategies of Samsung (20)

Samsung
SamsungSamsung
Samsung
 
samsung ppt 2017
samsung ppt 2017samsung ppt 2017
samsung ppt 2017
 
pgp30108 brand management indiv assign
pgp30108 brand management indiv assignpgp30108 brand management indiv assign
pgp30108 brand management indiv assign
 
Marketing in Samsung Electronics
Marketing in Samsung ElectronicsMarketing in Samsung Electronics
Marketing in Samsung Electronics
 
Marketing mix of Samsung.docx
Marketing mix of Samsung.docxMarketing mix of Samsung.docx
Marketing mix of Samsung.docx
 
MR PRESENTATION.pptx
MR PRESENTATION.pptxMR PRESENTATION.pptx
MR PRESENTATION.pptx
 
International Marketing - Samsung
International Marketing - Samsung International Marketing - Samsung
International Marketing - Samsung
 
Samsung Segmentation, Targeting & positioning
Samsung Segmentation, Targeting & positioningSamsung Segmentation, Targeting & positioning
Samsung Segmentation, Targeting & positioning
 
Samsung Galaxy J7 PPT, Business Plan from Introduction to Growth
Samsung Galaxy J7 PPT, Business Plan from Introduction to GrowthSamsung Galaxy J7 PPT, Business Plan from Introduction to Growth
Samsung Galaxy J7 PPT, Business Plan from Introduction to Growth
 
Sam sung presentation
Sam sung presentationSam sung presentation
Sam sung presentation
 
Sam word (1)
Sam word (1)Sam word (1)
Sam word (1)
 
181147526 samsungcasestudy-120423102751-phpapp02-docx
181147526 samsungcasestudy-120423102751-phpapp02-docx181147526 samsungcasestudy-120423102751-phpapp02-docx
181147526 samsungcasestudy-120423102751-phpapp02-docx
 
Samsung case study Presentation
Samsung case study PresentationSamsung case study Presentation
Samsung case study Presentation
 
Assignment on International Marketing Samsung Company
Assignment on International Marketing Samsung CompanyAssignment on International Marketing Samsung Company
Assignment on International Marketing Samsung Company
 
Samsung case study
Samsung case studySamsung case study
Samsung case study
 
Samsung
Samsung Samsung
Samsung
 
Samsungppt 130123144203-phpapp01
Samsungppt 130123144203-phpapp01Samsungppt 130123144203-phpapp01
Samsungppt 130123144203-phpapp01
 
Strategic marketing management
Strategic marketing managementStrategic marketing management
Strategic marketing management
 
Project on brand asset valuator model of Samsung
Project on brand asset valuator model of Samsung Project on brand asset valuator model of Samsung
Project on brand asset valuator model of Samsung
 
About SAMSUNG SMARTPHONE
About SAMSUNG SMARTPHONEAbout SAMSUNG SMARTPHONE
About SAMSUNG SMARTPHONE
 

More from Raghvendra Kumar

More from Raghvendra Kumar (11)

Imf world bank
Imf world bankImf world bank
Imf world bank
 
PVR Marketing Strategies
PVR Marketing StrategiesPVR Marketing Strategies
PVR Marketing Strategies
 
Indian education vs foreign education
Indian education vs foreign educationIndian education vs foreign education
Indian education vs foreign education
 
Banking project
Banking projectBanking project
Banking project
 
Footwear retail in India
Footwear retail in IndiaFootwear retail in India
Footwear retail in India
 
Components of annual report
Components of annual reportComponents of annual report
Components of annual report
 
Management issues in msme
Management issues in msmeManagement issues in msme
Management issues in msme
 
Indian education vs foreigh education
Indian education vs foreigh educationIndian education vs foreigh education
Indian education vs foreigh education
 
Economics term paper
Economics term paperEconomics term paper
Economics term paper
 
Diverstiy in organization
Diverstiy in organizationDiverstiy in organization
Diverstiy in organization
 
Domestic violence
Domestic violenceDomestic violence
Domestic violence
 

Recently uploaded

Navigating Global Markets and Strategies for Success
Navigating Global Markets and Strategies for SuccessNavigating Global Markets and Strategies for Success
Navigating Global Markets and Strategies for SuccessElizabeth Moore
 
Lesotho-Botswana Water Project Brand Manual developed with new logo
Lesotho-Botswana Water Project Brand Manual developed with  new logoLesotho-Botswana Water Project Brand Manual developed with  new logo
Lesotho-Botswana Water Project Brand Manual developed with new logonelaohaimbodi
 
20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialists20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialistsmlicam615
 
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...Social Samosa
 
Master the art of Social Selling to increase sales by fostering relationships...
Master the art of Social Selling to increase sales by fostering relationships...Master the art of Social Selling to increase sales by fostering relationships...
Master the art of Social Selling to increase sales by fostering relationships...VereigenMedia1
 
TAM Sports IPL 17 Advertising Report- M01 - M23
TAM Sports IPL 17 Advertising Report- M01 - M23TAM Sports IPL 17 Advertising Report- M01 - M23
TAM Sports IPL 17 Advertising Report- M01 - M23Social Samosa
 
Professional Sales Representative by Sahil Srivastava.pptx
Professional Sales Representative by Sahil Srivastava.pptxProfessional Sales Representative by Sahil Srivastava.pptx
Professional Sales Representative by Sahil Srivastava.pptxSahil Srivastava
 
How To Become a Master In Search Engine Optimization (SEO)
How To Become a Master In Search Engine Optimization (SEO)How To Become a Master In Search Engine Optimization (SEO)
How To Become a Master In Search Engine Optimization (SEO)Blessings Ngalande
 
Fritschi Collection 2022/23 EN gama completa
Fritschi Collection 2022/23 EN gama completaFritschi Collection 2022/23 EN gama completa
Fritschi Collection 2022/23 EN gama completaEsteller
 
Understand the Key differences between SMO and SMM
Understand the Key differences between SMO and SMMUnderstand the Key differences between SMO and SMM
Understand the Key differences between SMO and SMMsearchextensionin
 
AMAZON Copywriting Portfolio by Cielo Evangelista
AMAZON Copywriting Portfolio by Cielo EvangelistaAMAZON Copywriting Portfolio by Cielo Evangelista
AMAZON Copywriting Portfolio by Cielo Evangelistacrevangelista
 
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...Valters Lauzums
 
Llanai Buyer Persona & Segmentation Strategy
Llanai Buyer Persona & Segmentation StrategyLlanai Buyer Persona & Segmentation Strategy
Llanai Buyer Persona & Segmentation StrategyMarianna Nakou
 
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...Nugget Global
 
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO DeckDave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO DeckOban International
 
Digital Marketing complete introduction.
Digital Marketing complete introduction.Digital Marketing complete introduction.
Digital Marketing complete introduction.Kashish Bindra
 
2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisition2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisitionJohn Koetsier
 
Paul Russell Confidential Resume for Fahlo.pdf
Paul Russell Confidential Resume for Fahlo.pdfPaul Russell Confidential Resume for Fahlo.pdf
Paul Russell Confidential Resume for Fahlo.pdfpaul8402
 
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...Associazione Digital Days
 
The Process of Google: A Journey through Innovation
The Process of Google: A Journey through InnovationThe Process of Google: A Journey through Innovation
The Process of Google: A Journey through Innovationgopzzzin
 

Recently uploaded (20)

Navigating Global Markets and Strategies for Success
Navigating Global Markets and Strategies for SuccessNavigating Global Markets and Strategies for Success
Navigating Global Markets and Strategies for Success
 
Lesotho-Botswana Water Project Brand Manual developed with new logo
Lesotho-Botswana Water Project Brand Manual developed with  new logoLesotho-Botswana Water Project Brand Manual developed with  new logo
Lesotho-Botswana Water Project Brand Manual developed with new logo
 
20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialists20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialists
 
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
 
Master the art of Social Selling to increase sales by fostering relationships...
Master the art of Social Selling to increase sales by fostering relationships...Master the art of Social Selling to increase sales by fostering relationships...
Master the art of Social Selling to increase sales by fostering relationships...
 
TAM Sports IPL 17 Advertising Report- M01 - M23
TAM Sports IPL 17 Advertising Report- M01 - M23TAM Sports IPL 17 Advertising Report- M01 - M23
TAM Sports IPL 17 Advertising Report- M01 - M23
 
Professional Sales Representative by Sahil Srivastava.pptx
Professional Sales Representative by Sahil Srivastava.pptxProfessional Sales Representative by Sahil Srivastava.pptx
Professional Sales Representative by Sahil Srivastava.pptx
 
How To Become a Master In Search Engine Optimization (SEO)
How To Become a Master In Search Engine Optimization (SEO)How To Become a Master In Search Engine Optimization (SEO)
How To Become a Master In Search Engine Optimization (SEO)
 
Fritschi Collection 2022/23 EN gama completa
Fritschi Collection 2022/23 EN gama completaFritschi Collection 2022/23 EN gama completa
Fritschi Collection 2022/23 EN gama completa
 
Understand the Key differences between SMO and SMM
Understand the Key differences between SMO and SMMUnderstand the Key differences between SMO and SMM
Understand the Key differences between SMO and SMM
 
AMAZON Copywriting Portfolio by Cielo Evangelista
AMAZON Copywriting Portfolio by Cielo EvangelistaAMAZON Copywriting Portfolio by Cielo Evangelista
AMAZON Copywriting Portfolio by Cielo Evangelista
 
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...
 
Llanai Buyer Persona & Segmentation Strategy
Llanai Buyer Persona & Segmentation StrategyLlanai Buyer Persona & Segmentation Strategy
Llanai Buyer Persona & Segmentation Strategy
 
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...
 
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO DeckDave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
 
Digital Marketing complete introduction.
Digital Marketing complete introduction.Digital Marketing complete introduction.
Digital Marketing complete introduction.
 
2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisition2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisition
 
Paul Russell Confidential Resume for Fahlo.pdf
Paul Russell Confidential Resume for Fahlo.pdfPaul Russell Confidential Resume for Fahlo.pdf
Paul Russell Confidential Resume for Fahlo.pdf
 
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
 
The Process of Google: A Journey through Innovation
The Process of Google: A Journey through InnovationThe Process of Google: A Journey through Innovation
The Process of Google: A Journey through Innovation
 

Marketing strategies of Samsung

  • 1. SAMSUNG Raghvendra kumar VJIM, Hyderabad (131206)
  • 2. INTRODUCTION: • Samsung Electronics Co., Ltd. is a South Korean multinational electronics company headquartered in Suwon, South Korea • Samsung has long been a major manufacturer of electronic components such as lithium-ion batteries, semiconductors, chips, flash memory and hard drive devices • It is currently one of the world's largest manufacturers of mobile phones and smartphones fueled by the popularity of its Samsung Galaxy line of Devices. • The Company is also a major vendor of tablet computers, particularly its Android-powered Samsung Galaxy Tab collection, and is generally regarded as pioneering the phablet market through the Samsung Galaxy Note family of devices.
  • 3. MARKETING MIX: • PRODUCT: Mobile Phones PRODUCTS Tablet PC Laptops and Chrome Devices LCD and LED Televisions Home Appliances And Accessories Cameras
  • 4. MARKETING MIX: • PRICE: Since Samsung is into various electronic products ranging from mobile phones to house hold appliances, it doesn’t apply a specific product strategy or fit into a premium product category like Apple. In Mobile and TV segment it employs completion based pricing, ie the pricing model depends on the prices of competitor’s products. Sony Bravia which has been always priced at the top slot in television segment has reduced its prices due to intense competition from Samsung’s high end innovative offerings from Samsung.
  • 5. MARKETING MIX: • PLACE: major electronic goods retailers such as reliance digital,croma etc. Samsung Smart cafes Institutional sales such as airport, Shopping malls etc. One of the major reason for Samsung’s success in Indian market its effective distribution system and after sales service
  • 6. MARKETING MIX: • PROMOTION: Samsung has been actively involved in sponsoring for various sorts activities and it has been associated with Olympic Games and Asian games for many years. • In India Amir and Priyanka Chopra has been assigned as the brand ambassadors for Samsung. • It actively promotes its products through social media campaigns.
  • 7. STP OF SAMSUNG: SEGMENTATION STRATEGY: Geographic –Rural areas as well as urban areas Demographic- various products for all ages and gender Psychographic-All types of life style. MARKET TARGETING: Trendy young people. Professionals. Large businesses. POSITIONING STRATEGIES: Samsung Concept Store Market making & category creation in small towns Wider Care Network Access to Samsung care line
  • 8. SWOT AND PEST ANALYSIS OF SAMSUNG: SWOT analysis of Samsung Strength- Samsung’s hardware’ can easily be integrated with various soft wares Weakness- Samsung does not have its specific OS and software Opportunity-Growing demand of smartphones and various products. Threat-Rapid technological transformation Pest Analysis of Samsung Political-copyright law suit Economic-Fluctuation of the dollar also affects the sale of Samsung products. Social-There has been a trend in various places that Samsung produces the best products. Technology- Samsung is ranked as one of the most innovative companies.
  • 9. MARKETING AND PROMOTION STRATEGIES  High end market  First company to top $10 billion in revenues from the tv market alone  Strong brand image  Brand ambassador : aamir khan  Organizing contests like “Samsung mobile karaoke festival”  Opening the samsung fun club for better customer relationships  Free online software updates , tutorials and customer service
  • 10. MARKETING AND PROMOTION STRATEGIES  Free online software updates , tutorials and customer service  Samsung became a local sponsor for the Seoul 1988 Olympic summer games  Samsung is proud to carry on its Olympic partnership through the 2016 Olympic games  Customer and market orientation  Innovation , meeting challenges and creativity