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Strengthening Business
Through Digital Marketing
“If your business is not on internet,
then your business will be out of business”
Bill Gates

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What is Digital Marketing and its basics
WHAT IS MARKETING ?
Marketing is basically making people aware of the types
and the quality of the products you make and making them
aware of your presence.
Four Keys Of Marketing
Targeting Audience
Reach of Marketing
Duration of Success
Price of Marketing

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Advantages
Reach a larger audience – Global Reach
planning to execution is quick & can reach to Right Target
Audience
Highly cost effective then the traditional ways of marketing
Reduces Gestation period from lead to sale & high
Returns over Investment
Has the power to get viral quickly and increase scale of
business
Larger shell life & marketing success can be measured with
the help of analytics tool

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Some Statistics
85% people
search before
purchase or
finding a
business
source

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Some Statistics

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Some Statistics
Approx. 80%
of internet
users are
active on
Social Media
Website Mobile

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Some Statistics
Is your
business
online?
Website Mobile

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PILLARS OF DIGITAL MARKETING
Having
a
Website
Rich
Content
Email
Marketin
g
Hyper
Local
Marketin
g
Social
Media
Marketin
g
Paid
Campaig
n
Organic/
SEO
Mobile
Marketin
g

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Website
•It is very important and the first step to go for
digital marketing
•Informative – right content for right buyers
•Rich in content
•Real pictures
•Fast to open
•Responsive
PILLARS OF DIGITAL MARKETING

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Latest Trends in Website
Development
RESPONSIVE WEBSITE

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PILLARS OF DIGITAL MARKETING
Rich Content
Copy dose not work
Tips
Original/unique content have more mileage
Digital content is base or back-bone of digital marketing
Relevant content is must on website, blogs, social media posts

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PILLARS OF DIGITAL MARKETING
Email Marketing
How many of you actually have a database of email of their
clients, or people you had talked but did not mature a deal?
Tips
•Your email should have your own words – no copy
•Have your own domain instead of using a free email service
•Can use some email cloak service to track email clicks
•Best time to email and be consistent on this, eg. morning 9-10
am and evening 3-4 pm
•Choice of words you use in email (should avoid certain words like
FREE, ORDER NOW, APPLY NOW, LIMITED TIME, etc – they
are spam

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Hyper Local Marketing
• Hyper local marketing is defined to local geographic area or
regions and the best way to be present in local marketing is
“Google My Business” and “ Search Places”
• Choose your keyword according to the local market also.
•Industries best suited for Hyperloacal marketing are like –
Wedding venues, Schools, Local Stores, Local service providers
like AMC’s etc.
•Reviews are very important in local hyper marketing
PILLARS OF DIGITAL MARKETING

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GOOGLE MY BUSINESS

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PILLARS OF DIGITAL MARKETING
Social Media Marketing (SMM)
Have you ever noticed people in a coffee shop ,airport or
railway stations, family gathering ,etc what is one thing that
grab their maximum attention?
They are communicating someway or the other in a social
network.
SMM is a way to have presence in digital world or creating a
community around your brand of people who are interested in
hearing about your product, Creating a group to sell, to create
an image, to improve your processes etc. is up to you

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PILLARS OF DIGITAL MARKETING
SMM
Micro
Blogging
Publish
Post/
Share
Photo
Sharing

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SEARCH ENGINE OPTIMIZATION
(SEO)
SEO
SEO stands for “search engine
optimization.”
It is the process of getting traffic from the
“free,” “organic,” “editorial” or “paid” search
results on search engines

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ROLE of SEO

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Advantages

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TYPES OF SEO

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TYPES OF SEO
ON-PAGE
In search engine optimization,
on-page optimization refers to
factors that have an effect on
your Web site or Web page
listing in natural search
results. These factors are
controlled by you or by
coding on your page.

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TYPES OF SEO
OFF - PAGE
Off page SEO refers to techniques
that can be used to improve the
position of a web site in the search
engine results page (SERPs). Many
people associate off-page SEO with
link building but it is not only that. In
general, off Page SEO has to do with
promotion methods – beyond website
design –for the purpose of ranking a
website higher in the search results.
ALSO ADD PPC – Pay Per
Click or Google AdWords

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SEO CYCLE

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Paid Campaigns

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Paid Campaigns

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Paid Campaigns

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Paid Campaigns