WORKSHOP: Innovation Lab. Monday March 28th- Discover Careers and New Trends in Digital & Social Media Marketing. Attendees will learn about career opportunities and obtain FREE training in Digital and Social Media Marketing fields. This workshop is designed to teach anyone about Careers in Digital Marketing and Social Media, as well to learn the basics of SEO Search Engine Marketing and discuss the new trends in Digital Marketing: Social Media and Mobile Marketing. Learn how to obtain Free Certifications from Google and other, major well-known Social Media Companies. Captionless Image Presented by: Mary Pozo is an Integrated Digital Marketing expert and member of the America Marketing Association. With over 9 years of experience on the agency side, Mary has worked with clients such as HP, LATimes, and Monster.com. She has been the creative Director for find.com, and Media Buy Manager for Media Trust (now Oneqube). Mary is the founder of Blue Media Consulting, and she's currently the Head of Digital Strategy at Artworksforchange.org.

1. & Free Training in Digital and Social Media
Marketing Fields
Mary Pozo
Integrated Digital Marketing Manager, Art Works for Change
Founder of Blue Media Consulting & Digital Director ArtsForWorks.org

2. EXCITING NEWS
“Digital Ad Spending Surges to
Record High as Mobile and
Social Grow More Than 50%.”
Translation: Companies want
Digital advertising = Increase
Demand for people with digital
and social media skills

4. Next Event In April

5. ● Member of the American Marketing Association
● 9 Years of Marketing Experience Agency Side
● Double Major Marketing and Tech Management
● 2005 Webmaster, 24/7 Real Media (public)
● 2006 Creative Director, Empire Media
● 2007 Online Operations, Empire
Media/Find.com (B2B search Engine)
● 2008 Media Buy Manager, Media Trust (oneqube.com)
● 2010 Founder, Blue Media Group
● 2016 Integrated Marketing, Arts for Change

7. Today’s Agenda
• About Mary
• Hottest skills of 2015- 2016
• Skill Diversification and why important
• Tips for Digital Marketing job search
• What is SEO and Social Media Marketing?
• What is Integrated Digital Marketing?
• Questions

8. Some Job Names in Online marketing
SEM: Search Engine Marketing
SEO: Search Engine Optimization
SMM: Social Media Marketing
PPC: Pay per click (paid advertising)
SMO: Social Media Optimization
Content marketing click link for more info

9. Hottest Skills
of 2015 & 2016

10. Source http://blog.linkedin.com/2016/01/12/the-25-skills-that-can-get-you-hired-in-2016/

11. Source:
https://www.glassdoor.com/Salari
es/online-marketing-manager-
salary-SRCH_KO0,24.htm
Another example

12. Online Marketing Salaries
LINK http://goo.gl/Y6nLCo
Promoted with n the field
60K to
80K
80K to 120K
60K to 80K
Online Marketing Manager 63K
SEO Manager 64K

13. STANDING OUT
In Digital Marketing
A lot of demand for these type of jobs-competitive

14. Diversification: Key To Be
Noticed
Become very marketable: employees come to you- instead you to them
• Complementary skills
– Marketing + Technology + HTML + Management
• Unconventional set skills
– Marketing + Video Production + Environmental
(work at a none profit, or a TV channel, etc)
• Recommended Aid: Additional Certifications:
PMP, Adwords, Google Analytics, CISCO, etc.
Harvard and Stanford –extended school cert
• Key: Work internships with a big corporation
(be stock in a job –one that you like)

15. Unconventional Job Search
-less competitive channel-
• Facebook story
(match + follow + seek an opening)
• TV Story
unconventional skill set
• Non profit story
from volunteer to full time job
Pick a company that matches your
goals or dreams, and make it yours.
- Believe in the company
-Study Culture
-Their products
-The people (little of cyberstalking)
CEO Online Marketing Firm
Where to open an office next?
Customized intro package

16. Resume alone it’s not good enough
Have great online Reputation
USE:
• Twitter presence
• Instagram
• LinkedIn
• Snapchat
– 100 million daily active users
• Other Social Networks if you join a community
• Visualize.me – works with LinkedIn

17. http://vizualize.me/njZb3BDALl

18. Vizualize.me LinkedIn
Example of having a good presence online

19. Snapchat
-corporate & job-
• Snapchat of 2011 is not the Snapchat of 2016
• 100 million daily active users
• As of June 2015, 39% of Snapchat users were
25 to 44 years old
• Taco Bell, HubSpot, and GE have joined
Snapchat, using the platform to create fun,
creative content for its followers
• Stories (String of snapchats together) to
create a video resume

20. Eli Maravich MBA Student
(First Snapchat Resume)
Click image to play video
http://youtube.com/v/0hs0uZthJVk

21. SEO JOB SEARCH
and tools

22. SEO Video resume
tool: powtoon.com
Click image to play video
Click image to play video

23. Job Search and Tools
• Twitter feeds
• Google Alerts
• Visit Company Site
• Direct contact employer or HR staff on
facebook
• Linkedin
• Non profit volunteers
• Chat button

24. Chat button
Comm100.com
Email signature
Your Blog
• You reached out through
SCRM tactics, within
their social networks.
• Other option: Offer a
direct channel with chat
Online Resume
Email

25. Job Search Via Twitter Streams

27. What is SEO?

28. Internet Marketing Fields
SEM: Search Engine Marketing
SEO: Search Engine Optimization
SMM: Social Media Marketing
PPC: Pay per click (paid advertising)
SMO: Social Media Optimization
Content marketing click link for more info

31. Organic Search Results Top 3
• Over 94% Google users stay on Page one
• Only Click on the Golden Triangle (top 3)
• Ideal visitors that convert

32. What is SEO? - Basics

33. Two types of SEO

34. On-page SEO Factors/Signals (visual)

35. Mix Together: SEO Components
of a Marketing Campaign
Examples of some next >
advantage
your
business
skills
come in
handy

36. Cross-Functional SEO
Cross-Functional SEO Infographic. Developed by Maris Pozo:
http://blog.bluemediaconsulting.com/post/cross_funtional_seo_deve
loping_links_with_other_departments_within_the_organization_in_o
rder_to_be_successful

37. BASIC SKILLS
for an SEO to have
(SEO, HTML, Tools, PMP)

38. SEO Specialist

39. Basic Skills for an SEO to have
• HTML (basic)
Bacis:
Title Tag
H1 and H2 tags
Anchor link keywrod tag
Upload a page or basic editing

40. JOB: SEO + HTML + Tools

41. SEO STRATEGIC PLAN (basic)
Business Management Skills
Analytics/ (reports) skills

42. Project Management SEO
PMP Skills

43. http://bluemediaconsulting.com/chip/
Visualization of an
SEO Project

44. WHAT IS NEW IN SEO, 2016?

46. What’s New in SEO, 2016
*Semantic Search (smart keywords)
* Concept Themes and Entities (video)

47. What is new in SEO?
Integrated Digital Marketing
Manage Objectives
Focus throughout
channels

48. New in Digital and Social Media
• Integrated Marketing
– (PPS) Paid Social Media
–AMP HTML (Accelerated Mobile Pages Project)
– Video Marketing (69%) 22h/W
– Mobile Marketing (Mobile SEO)
– PR/with social media
– Snapchat (companies: Daily Mail, CNN)
– Ecommerce (business students—untapped SEO)

49. Snapchat Marketing

50. Successful Snapchat Campaign
Audi: The first
real-time social
campaign using
Snapchat on
Super Bowl
Sunday
https://vimeo.com/92344799

51. Cross-channel Marketing
Snapchat with twitter

52. Analytics Field
• Google Analytics
• Moz Analytics
• Twitter Analytics
• Facebook Analytics
• Youtube Analytics
• Hubspot
• Webtrends
• Full list: https://goo.gl/h0FYfn
Skills: Mathematics, Finance, Accounting, IT

53. Free Training & Certifications

54. • Google Adwords (training and certification)
https://support.google.com/partners/answer/6123875?hl=en&ref_topic=6123874

55. Google Analytics

56. List of Training Sites
TRAINING SITES:
1. Stonybrook.edu/Lynda (online marketing series)
2. Free Seminars (http://www.webex.com/webinars/)
3. Advance Digital Marketing courses
4. Google Webmaster academy
5. SEO: Google start it guy to optimize your site
TRAINING + CERTIFICATIONS:
1. Learn Social Media and get certify (https://hootsuite.com/pages/education)
2. Adwords (learn and certification
3. Learn Social Media (Hubspot academy)
4. Google Analytics Individual Qualification (IQ)

57. Recap
• Hottest on-demand skills
• Skill Diversification and why it’s important.
• Tips for Digital Marketing job search.
– Use social and digital outlets in innovative ways to
promote yourself.
• What is SEO and Social Media Marketing?
• What is Integrated Digital Marketing?
– Cross-functional SEO & Social Media
• Take Advantage of Free Training Certifications