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Why Native is the Undeniable Future of Monetization

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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Why Native is the Undeniable Future of Monetization

  1. 1. Why native advertisingis the undeniable future of monetization Dan Greenberg CEO dan@sharethrough.com @dgreenberg
  2. 2. In the year 2000... * Not Native *
  3. 3. Today! * Not Native *
  4. 4. 10% The Great CTR Decline9%8%6%5%4%3%1%0% * 2000 2002 2004 2006 2008 2010 2012 2015 2020
  5. 5. Let’s think different *
  6. 6. *
  7. 7. *
  8. 8. Ain’t gonna happen. *
  9. 9. *
  10. 10. *
  11. 11. Ain’t gonna happen. *
  12. 12. * Native!
  13. 13. * Native!
  14. 14. * Native!
  15. 15. *
  16. 16. * Native!
  17. 17. Major Publishers Have Gone Native
  18. 18. Native Matters... Website eyetracking heatmap conducted on NYtimes.com Because we’re blind to banners
  19. 19. “Nobody reads advertising. People read what they want to read and sometimes it’s an ad.”*- Howard Luck Gossage, 1969(“the Advertising Socrates of San Francisco”)
  20. 20. What is Native* Advertising? *
  21. 21. What is Native* Advertising? VISUALLY Built into the user experienceINTEGRATED * CHOICE * Not interruptive & annoying CONTENT * Promotes brand content that creates value for the user
  22. 22. * For Advertisers For PublishersDistribute brand video content Generate new revenue using through native ad inventory native monetization
  23. 23. *
  24. 24. *
  25. 25. *
  26. 26. Native is the Undeniable Future *
  27. 27. IF THEN native CONTROL 1 CHOICE*I will have complete Users will have to control over what I choose to engage read & watch with brand content *
  28. 28. IF THEN nativeUSER EXPERIENCE 2 INTEGRATED * Publishers need to Publishers must align monetize without their business model hurting their user and revenue model experience *
  29. 29. IF THEN nativeNO INTERRUPTION 3 CONTENT * Interruption won’t Brands must deliver work forever content that creates value *
  30. 30. * Native* is already here
  31. 31. Introducing.... The Native Monetization Framework
  32. 32. Native *Closed *Open Advertising Brand Building Promoted Videos Promoted Posts & Stories Promoted Music & Playlists Promoted Images Promoted Websites Promoted Listings Direct Response Most recent version can be found online atCurated by http://www.sharethrough.com/NativeAdFramework
  33. 33. Sharethrough Promoted Videos work Leading Brands Are On Board 18x Higher than above industry brand lift norms
  34. 34. Thanks!Dan Greenberg CEO dan@sharethrough.com @dgreenberg

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