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Four Keys to Planning a Winning Fundraiser
Walking with Purpose
Crystal Velte
The 4 Keys
2. Share your vision
3. Carry out your vision
4. Follow up
What is the purpose?
Purposeful Promotion
Day of Purpose
Purposeful Development
1. Know your vision
Know your Vision
What is the purpose?
What is the purpose?
Fundraiser
Community Awareness
Engage a younger audience
Opportunity for ministry
involvement (volunteers,
kids, families)
Call to Action
Others?
Basics
Event coordinator is very
important!
Not a volunteer
Detailed, Passionate,
Encourager
Who is responsible for the event?
Basics
Expectations
Kids Activities
Community Involvement
Volunteers
Music
Business presence
Walk and/or Run?
What will the day look like?
Expectations:
Fundraising
T-shirt is earned
Whole-family activity
No training
Basics
Walk vs. Run
Walk Run
Expectations:
Registration fee
T-shirt
Timing
Medals
Swag bags
Share your Vision
Purposeful Promotion
Be professional
Online presence is a must
Consistency in branding
Church Ambassador Handbook
(see resources at walkforlife.com)
Print Materials
Preparation
Promotional Items
Bulletin Inserts
Posters
Event Webpage
Paper Pledge Sheets
Online
Fundraising
Event Registration Online Fundraising
Promotion
Who are they? What do they do?
Identify potential Ambassadors
Ambassador Kickoff Meeting
How to work with big churches
Don’t discredit the small churches!
Church Ambassadors
It takes an army!
Schedule speaking in: Women’s
groups, small groups, youth
groups, and/or Weekend Services
Encourage Pastor Participation
Share Promotional materials:
Announcement Slides
Bulletin Inserts
Short video
Flyers (bulletin boards,
bathrooms)
Promotion
Church Promotion
Ambassadors Help You:
Weekly emails:
Include Statistics
Share ministry highlights
Encourage promotion
Highlight Ambassadors
Offer tips
Hand-written notes
Phone calls
Update with church totals post-event
Promotion
Church Promotion
Communication is Key!
Set goals/prize levels for your walkers
Provide resources/tips
Is your staff fundraising?
Online Fundraising is a must!
Everyone has the ability to fundraise!
Stay in touch
Contact all previous walkers
Weekly emails
Reminder postcard
Thank you’s
Promotion
Pump up those walkers!
Carry out your Vision
Day of purpose
Professional, efficient check-in
Army of volunteers
Communicate ministry stories
Make walk purposeful
Document the day
Video
Photos
Record stats
Day of Purpose
Follow Up
Purposeful Development
Receipt ASAP
Thank ambassadors, walkers,
volunteers - give totals
LifeSavers Club Dinner
Already setting the stage for
next year
Enter info in to donor
management software
Save everything in a binder
Purposeful Development
It’s not over yet!
Let’s talk!
Anything I missed that
you were hoping to
discuss?
What have you found
to work exceptionally
well?
What has failed? Let’s
brainstorm ideas!
Resources
Contact Me
Crystal Velte
cvelte@ministrysync.com
(866) 766-9309 ext.210
(by Ministry Sync)
www.FundEasy.com
Schedule a Live Demo:
ministrysync.com/HB17
Online Fundraising
Design & Print Resources
PRC Resources
(Keener Marketing)
prcresources.com
Pregnancy Center Solutions
(RedFONT Marketing Group)
redfontmarketing.com/pcs
Harvest Media
harvestmedia.com
T-Shirts
5dollarsoftee.com
High quality, super soft t-shirts only $5!
derrick@leftarmcomedy.com
(404) 784-6587

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Walking with purpose keynote

  • 1. Four Keys to Planning a Winning Fundraiser Walking with Purpose Crystal Velte
  • 2. The 4 Keys 2. Share your vision 3. Carry out your vision 4. Follow up What is the purpose? Purposeful Promotion Day of Purpose Purposeful Development 1. Know your vision
  • 3. Know your Vision What is the purpose?
  • 4. What is the purpose? Fundraiser Community Awareness Engage a younger audience Opportunity for ministry involvement (volunteers, kids, families) Call to Action Others?
  • 5. Basics Event coordinator is very important! Not a volunteer Detailed, Passionate, Encourager Who is responsible for the event?
  • 6. Basics Expectations Kids Activities Community Involvement Volunteers Music Business presence Walk and/or Run? What will the day look like?
  • 7. Expectations: Fundraising T-shirt is earned Whole-family activity No training Basics Walk vs. Run Walk Run Expectations: Registration fee T-shirt Timing Medals Swag bags
  • 9. Be professional Online presence is a must Consistency in branding Church Ambassador Handbook (see resources at walkforlife.com) Print Materials Preparation Promotional Items
  • 10. Bulletin Inserts Posters Event Webpage Paper Pledge Sheets Online Fundraising
  • 12. Promotion Who are they? What do they do? Identify potential Ambassadors Ambassador Kickoff Meeting How to work with big churches Don’t discredit the small churches! Church Ambassadors It takes an army!
  • 13. Schedule speaking in: Women’s groups, small groups, youth groups, and/or Weekend Services Encourage Pastor Participation Share Promotional materials: Announcement Slides Bulletin Inserts Short video Flyers (bulletin boards, bathrooms) Promotion Church Promotion Ambassadors Help You:
  • 14. Weekly emails: Include Statistics Share ministry highlights Encourage promotion Highlight Ambassadors Offer tips Hand-written notes Phone calls Update with church totals post-event Promotion Church Promotion Communication is Key!
  • 15. Set goals/prize levels for your walkers Provide resources/tips Is your staff fundraising? Online Fundraising is a must! Everyone has the ability to fundraise! Stay in touch Contact all previous walkers Weekly emails Reminder postcard Thank you’s Promotion Pump up those walkers!
  • 16. Carry out your Vision Day of purpose
  • 17. Professional, efficient check-in Army of volunteers Communicate ministry stories Make walk purposeful Document the day Video Photos Record stats Day of Purpose
  • 18.
  • 20. Receipt ASAP Thank ambassadors, walkers, volunteers - give totals LifeSavers Club Dinner Already setting the stage for next year Enter info in to donor management software Save everything in a binder Purposeful Development It’s not over yet!
  • 21. Let’s talk! Anything I missed that you were hoping to discuss? What have you found to work exceptionally well? What has failed? Let’s brainstorm ideas!
  • 22. Resources Contact Me Crystal Velte cvelte@ministrysync.com (866) 766-9309 ext.210 (by Ministry Sync) www.FundEasy.com Schedule a Live Demo: ministrysync.com/HB17 Online Fundraising Design & Print Resources PRC Resources (Keener Marketing) prcresources.com Pregnancy Center Solutions (RedFONT Marketing Group) redfontmarketing.com/pcs Harvest Media harvestmedia.com T-Shirts 5dollarsoftee.com High quality, super soft t-shirts only $5! derrick@leftarmcomedy.com (404) 784-6587