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Internet Marketers Can Change The World

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Presentation to Internet Success System (ISS) Live Mastermind Conference, 29 March 2008.
http://tinyurl.com/33v5d8

Published in: Economy & Finance, Business
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Internet Marketers Can Change The World

  1. 1. Internet Marketers Can Change the World by Roger Carr “ Mentor to the Rich of Heart”
  2. 2. Do You Want a Unique Way to… <ul><li>Get the attention of A-list Internet Marketers and leaders in your niche? </li></ul><ul><li>Rise above your competition? </li></ul><ul><li>Build your credibility? </li></ul><ul><li>Apply Internet Marketing skills you have learned? </li></ul><ul><li>Make a difference? </li></ul>
  3. 3. What Is This Unique Method? <ul><li>Charity </li></ul><ul><ul><li>Support favorite charities of others </li></ul></ul><ul><ul><li>Get involved with your favorite nonprofit organizations </li></ul></ul><ul><ul><li>Support charitable activities of others </li></ul></ul>
  4. 4. How Big Is Your Vision? <ul><li>Internet Marketers typically measure their level of success ONLY in profit$ </li></ul><ul><li>Impact is just as important a measure of success </li></ul><ul><li>Can an Internet Marketer make a difference in the world? Here is my story… </li></ul>
  5. 5. Background <ul><li>Engineer for 25 years </li></ul><ul><li>Created successful online store and marketing campaign for wife, Kim </li></ul><ul><ul><li>Started in 2001 </li></ul></ul><ul><ul><li>Featured in Wall Street Journal </li></ul></ul><ul><ul><li>Featured on Good Morning America </li></ul></ul><ul><ul><li>Co-sponsored racing sailboat </li></ul></ul><ul><ul><li>Opened “brick & mortar” store in 2005 </li></ul></ul><ul><ul><li>Idea from Kim dealing with health issues </li></ul></ul>
  6. 6. Background (cont’d) <ul><li>Kim’s chronic health issues got much worse </li></ul><ul><ul><li>Couldn’t manage business </li></ul></ul><ul><ul><li>Business troubles </li></ul></ul><ul><ul><li>Family stress </li></ul></ul><ul><ul><li>Lost many “friends” </li></ul></ul>
  7. 7. Background (cont’d) <ul><li>Problems were a blessing </li></ul><ul><ul><li>Perspective changed </li></ul></ul><ul><ul><ul><li>Appreciation/empathy for what many go through due to major difficulties </li></ul></ul></ul><ul><ul><ul><li>More Others focused </li></ul></ul></ul><ul><ul><li>Vision changed </li></ul></ul><ul><ul><ul><li>Know we’re going through this because God has big things in store for our future </li></ul></ul></ul><ul><ul><ul><li>Purpose in life </li></ul></ul></ul>
  8. 8. Turning Point <ul><li>Searched for purpose </li></ul><ul><ul><li>Read many books </li></ul></ul><ul><ul><li>Prayer/meditation </li></ul></ul><ul><ul><li>Personal inventory </li></ul></ul><ul><li>During morning walk </li></ul><ul><ul><li>Purpose: Help people help others </li></ul></ul><ul><ul><li>Everyday Giving </li></ul></ul><ul><li>I got focused </li></ul>
  9. 9. What Happened? <ul><li>Chair fundraising events </li></ul><ul><li>TV Interview </li></ul><ul><li>Board member </li></ul><ul><li>Advisor </li></ul><ul><li>Teaching & Speaking </li></ul><ul><li>Book reviews </li></ul><ul><li>Promote events, organizations & causes </li></ul><ul><li>Quoted in newspapers </li></ul><ul><li>Published in books & newsletters </li></ul><ul><li>Advocate </li></ul><ul><li>Awards and Recognition </li></ul>
  10. 10. What Happened? Chair Fundraising Events <ul><li>Started by asking to be involved Fredericksburg Arthritis Walk to learn </li></ul><ul><li>Now in 3 rd year as Chair of the event </li></ul><ul><li>Increased funds for Arthritis Foundation by 60% ($44K raised) and participation by 75% over previous year </li></ul><ul><li>Blog featured at national development conference </li></ul>
  11. 11. What Happened? TV Interview <ul><li>Comcast started new TV segment called “Comcast Newsmakers” </li></ul><ul><li>Featured in 5-min interview </li></ul><ul><li>Shown many times in local area on CNN Headline News channel </li></ul>
  12. 12. What Happened? Board Member <ul><li>Recently became board member of Arthritis Foundation, Virginia Chapter </li></ul><ul><li>Helping to define strategy and continue to raise funds & awareness for the organization </li></ul>
  13. 13. What Happened? Advisor <ul><li>Arthritis Foundation national office </li></ul><ul><ul><li>Member of committee advising on online capabilities for social networking site, fundraising site, and blogs </li></ul></ul><ul><ul><li>Only 1 of 2 who are not AF or PR firm employees </li></ul></ul><ul><li>Ronald McDonald House Charities </li></ul><ul><ul><li>Advising on web design </li></ul></ul><ul><li>Advice also solicited and provided for sites including: </li></ul><ul><ul><li>razoo.com </li></ul></ul><ul><ul><li>digits.hrblock.com </li></ul></ul>
  14. 14. What Happened? Teaching & Speaking <ul><li>Keynote speech at Community Foundation annual event on the benefits of volunteering </li></ul><ul><li>Additional speeches on topics of giving back </li></ul><ul><li>Arthritis 101 speech </li></ul><ul><li>Taught during regional training for Virginia Arthritis Walk leaders </li></ul>
  15. 15. What Happened? Quoted In Newspapers <ul><li>Quoted </li></ul><ul><ul><li>Free-Lance Star as Arthritis Walk Chair </li></ul></ul><ul><ul><li>Norfolk Virginian-Pilot on keynote speech </li></ul></ul><ul><li>Discussed in business section of several newspapers </li></ul><ul><ul><li>As newly elected member of Board of Directors for Arthritis Foundation, Virginia Chapter </li></ul></ul>
  16. 16. What Happened? Book Reviews <ul><li>Authors and publicists send books/ebooks for review </li></ul><ul><li>Several reviews have been published on the Everyday Giving Blog </li></ul>
  17. 17. What Happened? Advocate <ul><li>Participant as Arthritis Advocate </li></ul><ul><li>Met with senior Congressional staff seeking support of “ Arthritis Prevention, Control, and Cure Act” </li></ul>
  18. 18. What Happened? Promote Events, Orgs & Causes <ul><li>It continues to be fun promoting do-gooders via the blog posts, articles, photos and press releases </li></ul><ul><li>A few of these include: </li></ul><ul><ul><li>The Sharing Foundation </li></ul></ul><ul><ul><li>Twenty Five Days to Make a Difference </li></ul></ul><ul><ul><li>Students Helping Honduras </li></ul></ul><ul><ul><li>Arthritis Foundation </li></ul></ul>
  19. 19. What Happened? Published In Books & Newsletters <ul><li>Articles published in books and newsletters </li></ul><ul><ul><li>Surprised 1 st time an article unexpectedly showed up in a popular ezine I was subscribed to </li></ul></ul><ul><ul><li>101 Great Ways to Improve Your Life </li></ul></ul><ul><ul><li>The Happy Monkey </li></ul></ul>
  20. 20. Awards and Recognition <ul><li>Recommended Listings include: </li></ul><ul><ul><li>Nonprofit.About.com </li></ul></ul><ul><ul><li>Nonprofit.Alltop.com </li></ul></ul><ul><ul><li>http://philanthropy.com/giveandtake </li></ul></ul><ul><li>Awards/Recognition </li></ul><ul><ul><li>Adult Volunteer of the Year Nomination - Rappahannock United Way </li></ul></ul><ul><ul><li>Successful and Outstanding Blogger Award </li></ul></ul><ul><ul><li>Bloggers Who Create Community Award </li></ul></ul>
  21. 21. This Is What People Are Saying <ul><li>“ Roger Carr is the Obvious Expert on all things Giving: who, when, why and how. His work inspires which then manifests goodness and greatness as a result of all he does.” -- Elsom Eldridge, CEO, International Guild of Professional Consultants </li></ul><ul><li>“ Many people volunteer, but few do it with Roger Carr's remarkable generosity of spirit…As Roger knows firsthand, countless blessings come back to those who approach life with humility, true generosity and the desire to help others.” -- C. Annie Magnant, President, Arthritis Foundation, VA Chapter </li></ul>
  22. 22. Others Are Doing It Too Beth Kanter <ul><li>Fundraising for the Sharing Foundation </li></ul><ul><ul><li>Consults nonprofits on social media </li></ul></ul><ul><ul><li>Executive board member </li></ul></ul><ul><ul><li>http:// beth.typepad.com </li></ul></ul><ul><li>America’s Giving Challenge </li></ul><ul><ul><li>$42,904 to help Cambodian children </li></ul></ul><ul><ul><li>More than 1,700 unique donors </li></ul></ul><ul><ul><li>Mostly raised by online social network </li></ul></ul>
  23. 23. Unexpected Benefits Received <ul><li>Stronger relationship </li></ul><ul><li>Mentioned many times on Beth’s Blog, wikis, tweets, etc. </li></ul><ul><li>Mentioned in presentations </li></ul>From Beth’s presentation at http://www.slideshare.net/kanter/slides-gsp-final
  24. 24. Others Are Doing It Too (cont’d) Dr.Mani <ul><li>Dr.Mani Children Heart Foundation </li></ul><ul><ul><li>Nonprofit founder </li></ul></ul><ul><ul><li>Heart surgeon </li></ul></ul><ul><ul><li>Internet marketer </li></ul></ul><ul><ul><li>http:// www.chdinfo.com </li></ul></ul><ul><li>Heart Kids Blogathon </li></ul><ul><li>CHD Awareness Day </li></ul>
  25. 25. Unexpected Benefits Received <ul><li>Stronger relationship </li></ul><ul><li>Mentioned on Dr.Mani’s Blog, tweets, etc. </li></ul>
  26. 26. Others Are Doing It Too (cont’d) Laura <ul><li>Age is not an excuse </li></ul><ul><li>Twenty-five Days to Make a Difference project </li></ul><ul><ul><li>Daily charitable acts for 25 days </li></ul></ul><ul><ul><li>Encouraged other kids by holding contest to give $25 (her allowance) to charity of winner </li></ul></ul><ul><ul><li>http://twentyfivedays.wordpress.com </li></ul></ul><ul><li>Results </li></ul><ul><ul><li>60 people and 6 classrooms participated </li></ul></ul><ul><ul><li>$825 (+ NASA package) donated for prizes </li></ul></ul><ul><ul><li>Now year-round charitable effort with donations & other charitable acts monthly </li></ul></ul><ul><ul><li>Gained attention of Dr.Mani and Willie Crawford </li></ul></ul>
  27. 27. Unexpected Benefits Received <ul><li>Continuing dialogue with Laura and her Mom </li></ul><ul><li>Mentioned many times on Laura’s Blog </li></ul><ul><li>Laura is now raising money and awareness for one of my favorite charities </li></ul>
  28. 28. Personal Benefits <ul><li>Great feeling from helping others </li></ul><ul><li>Builds credibility </li></ul><ul><li>Make new friends </li></ul><ul><li>Build personal and professional contacts </li></ul><ul><li>Develop new skills </li></ul><ul><li>Share your skills with others </li></ul><ul><li>Earn academic credit </li></ul><ul><li>Improve your health </li></ul><ul><li>Have fun! </li></ul>
  29. 29. You Can Do This Too! <ul><li>Discover your purpose in life </li></ul><ul><li>Find nonprofit organizations making a difference for causes you are passionate about </li></ul><ul><li>Contact the nonprofits you are interested in supporting </li></ul><ul><li>Select organization who is best match (or establish your own if no match) </li></ul><ul><li>Start changing the world </li></ul>
  30. 30. If You Want The Attention of Leader <ul><li>Find the cause or charity he/she is passionate about </li></ul><ul><li>Offer help to leader in supporting efforts </li></ul><ul><ul><li>Fundraising </li></ul></ul><ul><ul><li>Volunteering </li></ul></ul><ul><li>Do it! </li></ul>
  31. 31. What Do Many Nonprofits Want Help With? <ul><li>Effective and efficient ways to raise funds </li></ul><ul><li>Help with branding and awareness </li></ul><ul><li>Knowing what technology to use and how to use it </li></ul><ul><li>Finding and motivating volunteers </li></ul><ul><li>Turning their mission into a movement </li></ul>
  32. 32. Don’t You Think Your Internet Marketing Expertise Could Help? <ul><li>Websites </li></ul><ul><li>Blogs </li></ul><ul><li>Sales pages </li></ul><ul><li>List building </li></ul><ul><li>Social networking </li></ul><ul><li>Search engine optimization </li></ul><ul><li>Keywords </li></ul><ul><li>Branding </li></ul><ul><li>Email campaigns </li></ul><ul><li>Newsletters/ezines </li></ul><ul><li>Building relationships & trust </li></ul><ul><li>Web 2.0 </li></ul><ul><li>Advertising </li></ul><ul><li>Project management </li></ul><ul><li>Press releases </li></ul><ul><li>Information products </li></ul>
  33. 33. Start Now <ul><li>Exercise </li></ul><ul><ul><li>Whose attention do you want? </li></ul></ul><ul><ul><li>What first steps are you going to take to find the cause/charity most important? </li></ul></ul><ul><ul><li>What internet marketing skills do you have? </li></ul></ul><ul><ul><li>What are the first steps you are going to take to put those skills into practice for doing good? </li></ul></ul>
  34. 34. Questions?

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